Blog results - found 87
The 2018 FIFA World Cup gets underway in Russia today, and major brands sponsors and non-sponsors alike have already kicked off efforts to benefit from the buzz surrounding the tournament. Meanwhile, the authorities have commenced policing for infringement, with the Federal Antimonopoly Service having initiated cases centred on the misuse of FIFA’s marks.
The UK Supreme Court has handed down its decision in the Cartier website blocking case, siding with internet service providers (ISPs) and ruling that brand owners should indemnify ISPs for the costs of implementing blocking injunctions. While a blow to rights holders, industry commentators argue that such injunctions remain a key weapon in the fight against online infringement.
South Korea rockets to top of customs ranking; illicit trade report reveals countries that need to do more
The Global Illicit Trade Environment Index, launched simultaneously in Hong Kong, Brussels and Panama City, scores 84 economies on the extent that they enable or prevent illicit trade. While taking a broad look at illicit trade, the report contains useful insight on the anti-counterfeiting landscape.
New research has revealed that the sellers of counterfeit cosmetic goods are increasingly utilising social media to attract and dupe consumers. Importantly, the study has revealed that half of the consumers polled expect brands to take responsibility for protecting them from fakes.
The 2018 edition of Anti-counterfeiting A Global Guide, which provides trademark and brand protection professionals with critical guidance on anti-counterfeiting laws, procedures and strategies in key jurisdictions around the world, is now available to view online.
Half of companies have lost revenue to online counterfeits, as darknet infringement predicted to rise
New research from MarkMonitor reveals that almost half of the companies it surveyed had lost sales revenue to online counterfeits. Equally worrying was the finding that almost a third had no online brand protection plan in place. Despite increasing infringement levels, cost and resources continue to prove elusive for those keen to fight fakes and that situation is unlikely to improve any time soon.
WeChat has issued a report outlining its anti-counterfeiting efforts and unveiling improvements to its Weixin Brand Protection Platform. The move will be welcomed by rights holders, as the social media company has been the subject of recent criticism over the lack of transparency in its activities. Crucially, the report contains some interesting data for those fighting infringement on its platforms.
New research from the OECD and EUIPO reveals that growth in free trade zones where economic activity is driven by reduced customs controls, light regulation and limited oversight is, in turn, fostering growth in counterfeit goods trafficking.
The Organisation for Economic Cooperation and Development (OECD) has released a major new policy study in which it identifies how governments and customs authorities can step up the fight against illicit goods. A particular focus is how to overcome the policing challenge posed by the increased use of small parcel mailings a spotlight that will be welcomed by trademark professionals. Attention will now turn to whether meaningful action results.
Alibaba gone quiet? Brand owners give mixed response to marketplace giant's recent anti-counterfeiting efforts
Over the first two months of the year, there has been little anti-counterfeiting messaging emanating from Alibaba. This contrasts sharply with the start of 2017, suggesting the company has opted against lobbying to remove Taobao from the USTR’s Notorious Markets List. World Trademark Review spoke to brand owner participants in Alibaba’s Anti-counterfeiting Alliance about whether there has been much under-the-radar activity.
"INTA can serve as the connector": new president on the association’s expanded anti-counterfeiting role
Last week INTA officially announced the election of Tish Berard as its 2018 president and chair of the board of directors. In an exclusive interview with World Trademark Review, she expands on the co-ordination role the association can play in the global fight against counterfeiting and the need for trademark professionals to embrace change in all of its guises.
European Commission unveils plans for IP Market Watch List, a major new tool in the fight against fakes
The European Commission has presented a series of measures designed to ensure that IP rights are better protected, in a bid to spur innovation and creativity in EU-based companies. The package of initiatives includes plans for a watch list similar to the Office of the US Trade Representative's Notorious Markets List, providing brand owners with a new tool for pressuring physical and online actors to do more to fight the trade in counterfeits around the world.
Trading Standards versus Facebook: fakes on social media in the spotlight as issue rises up UK policy agenda
To coincide with the buying frenzy surrounding Black Friday and Cyber Monday, a report in the Sunday Times this weekend states that “the biggest investigation in Britain into fake goods on social media has identified tens of thousands of listings for counterfeit products on Facebook”. The article has been picked up by numerous outlets and comes at a time when counterfeiting on social media is rising up the UK policy agenda.
World Trademark Review is pleased to unveil the speaking faculty for the second annual Brand Strategy China event, taking place in Shanghai on December 7. Among the confirmed speakers on our high level roster are senior industry leaders from adidas, Chanel, Honeywell, NBC Universal, New Balance and Whirlpool Corporation.
Seen by senior management as a cost centre, many practitioners toiling in the brand protection trenches struggle to secure funding. However, Ford's brand protection manager, Asia-Pacific, Angela Chen, has told World Trademark Review in an exclusive interview that her team's focus on hard recovery has led to a fundamental shift in perception. She notes that “Ford’s leadership is convinced that brand protection is a great revenue generator”, and has told us how this was achieved.
Alibaba has announced the ban of listings offering car airbag components on two of its cross-border e-commerce platforms, a move welcomed by the Automotive Anti-counterfeiting Council. The development echoes the automotive industry’s zero-tolerance approach to fake parts that endanger the safety of consumers and provides the e-commerce giant with another high-profile endorsement as it awaits the publication of this year’s Office of the US Trade Representative's Special 301 Out-of-Cycle Review of Notorious Markets.
This week the Wall Street Journal reported that luxury brands are demanding a firmer commitment from Amazon to police counterfeits on the platform, with talks between the e-commerce giant and Swatch breaking down over Amazon's unwillingness to do more. While the call for increased brand protection mechanisms is persistent, for some luxury brands the decision not to utilise the platform is a wider strategic one, rather than specifically tied to anti-counterfeiting programmes.
Previous Alibaba critic has positive words as e-commerce giant seeks removal of Taobao from notorious markets list
The public comments received by the US Trade Representative (USTR) in the run-up to this year’s Special 301 Out-of-Cycle Review of Notorious Markets have been published, with Alibaba contending that none of its platforms engage in or facilitate counterfeiting. The USTR will make the final decision on whether any of its sites make the list, but the e-commerce giant will be heartened by the comments of a previously critical brand association, which expresses a more positive understanding of the challenges Alibaba faces.
Brands offered “unique opportunity” to engage with Cambodian government to help shape country's IP system
In an exclusive interview with World Trademark Review, the goodwill ambassador for the Cambodian Counter Counterfeit Committee, Ainsley Jong, has called on international brands to engage with the Cambodian government to help shape the country’s brand protection environment. The invitation comes at a time of booming economic growth, with more companies expected to enter the market in the coming years.
This week, Alibaba’s Anti-counterfeiting Alliance (AACA) announced the creation of a brand advisory board to facilitate greater collaboration between the e-commerce giant and AACA members on the protection of IP rights. One brand protection leader for a major international company has welcomed the development, but hopes that “truly new” approaches to anti-counterfeiting are the result, rather than extensions, of existing programmes.
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