Blog results - found 110
World Trademark Review is pleased to announce the shortlist for the 2015 WTR Industry Awards. Amongst the corporate teams featured on this year’s shortlist are those from adidas, Apple, BMW, Cencosud, Chanel, eBay, FIFA, GlaxoSmithKline, Google, Intel, Jaguar Land Rover, Kate Spade & Company, L'Oréal, Microsoft, Nike, PepsiCo, Starbucks, Twitter and Yum! Brands.
This week The Washington Post’s Frances Stead Sellers spoke to linguistic expert Geoffrey Nunberg, who argued that linguistic analysis of big data could make an important contribution to analysis of when a term is also a slur. However, linguistics is just one dimension of the debate over the Washington Redskins team name, posing the question of whether trademark law, marketing considerations, social justice concerns, economics or political pressure will ultimately prove persuasive in the battle for change.
With sunrise now a week old, Vox Populi Registry has placed a running ticker on its website highlighting some of the brands which have registered a ‘.sucks’ domain name. Despite concern over the hefty sunrise fees, brands are not shying away from making registrations, with John Berard, CEO of the registry, stating that the numbers have exceeded his expectations.
It has been announced that sunrise registrations (and most brand-related registrations outside sunrise) in the ‘.sucks’ string will cost $2,499, making defensive registrations a costly proposition and one many brands will struggle to justify. John Berard, CEO of Vox Populi Registry, has unapologetically told WTR that the pricing is “responsive to the opportunity”.
In the latest World Trademark Review podcast we talk to David Haigh, chief executive of Brand Finance, to get the inside track on when, how and why brand valuations should be undertaken.
The cover story of the latest edition of World Trademark Review focuses on the Brand Finance Global 500, which reveals the world’s most valuable brands. While such lists spark high levels of interest, when it comes to brand valuation techniques themselves there can be confusion over the available options and how they are applied. We spoke to David Haigh, chief executive of Brand Finance, in a bid to clarify how counsel can cut through the confusion.
At the end of January, 34,400 marks from 104 countries had been submitted to the Trademark Clearinghouse (TMCH), yet the pace of registrations has not really kept up with initial expectations. To discuss why, and how, the TMCH is itself taking the message to brand owners, we spoke to sales and marketing manager Peter Van De Wielle.
A couple of weeks ago we reported on the official launch of the ‘.cancerresearch’ TLD, with Tony Kirsch, head of global consulting at ARI Registry Services, expressing a belief that the TLD can help other applicants by providing a real-world example of how a new gTLD can be used. With this in mind, we reached out to Kirsch to gain some additional insight into the development of this particular space, the lessons that brand owners can take from it and crucially - what brands eyeing a second-round ‘.brand’ application should be thinking about.
The fifth edition of Pharmaceutical Trademarks A Global Guide, which provides trademark professionals with comprehensive guidance on the key issues involved in the protection, enforcement and marketing of pharmaceutical brands, is now available, and free to view, online.
The second edition of Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment is now available to view online.
As the online community descends on Singapore for the first of ICANN’s 2015 meetings, new research commissioned by the Domain Name Association has highlighted the low level of awareness of new gTLDs amongst consumers worldwide. The stage is therefore set for ‘.brands’ to turn the tide.
Political pressure is building over the REDSKINS trademark with the introduction of new legislation designed to retroactively cancel any existing federal trademarks for the term. The move follows the recent Justice Department announcement that is to intervene in the lawsuit currently centred on the NFL team’s trademark.
Rangers International Football Club has released a statement to the London Stock Exchange, announcing that the club has entered into agreements with SportsDirect.com Retail Limited and associated companies to provide a long-term on-going credit facility of up to £10m with trademarks central to the deal. The natural question to ask is whether the club got the best deal possible while using its prime IP asset as leverage.
The UK IPO has published the findings of its study into the IP implications of 3D printing, identifying a number of related concerns that brand owners should be addressing now.
World Trademark Review is pleased to announce the publication of the latest editions of Designs: A Global Guide and China: Managing the IP Lifecycle.
Amidst the blitz of Black Friday-themed press releases and stories that have been written this week, one blog taking a unique angle has looked at the role new gTLDs are playing in marketing around the holiday season. Happily, it is more a story of ‘opportunity’ than ‘threat’.
With new gTLDs hitting the market on a regular basis, one would expect community engagement with the Trademark Clearinghouse (TMCH) to rise. However, the latest figures suggest otherwise.
Voters in Scotland head to the polls today for a referendum to determine whether the country will break away from the rest of the United Kingdom. The treatment of trademarks is not a subject that will sway the vote and has therefore been somewhat lost in the mix, but it is one that current and prospective rights holders will have questions about should the country vote for independence.
The Court of Justice of the European Union today ruled that the representation of the layout of a retail store, such as an Apple flagship store, can be registered as a trademark as long as certain conditions are met.
This weekend it was reported that Indonesia is stepping up plans to introduce plain packaging for alcoholic products. Should the country press ahead with its plans, the prediction by IP associations that plain packaging will creep into other industry segments may be realised sooner than expected.
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