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The gTLD wheels keep turning, with Google launching its domain registry online and applicants for generic strings clarifying their intended use of the TLDs (with a number announcing U-turns on whether their registry will be closed). The latter came a day after ICANN also revealed that a batch of previously stalled applications can proceed to delegation if the applicant blocks certain second-level domains while further assessments are undertaken.
For a long time, gTLD applicants have kept their cards close to their chest, with application documents providing the sole clue as to their intentions. Over the past week, applicants have been more forthcoming about their motivations for applying and how they will position their new online offerings.
Yesterday WTR reported on the efforts of Chinese brands to expand internationally, and calls for them to ensure they maximise their IP protection to counter the risk of trademark squatters. Today we turn the tables and gaze inward following the publication of research that identifies the most powerful foreign brands in China with US companies dominating the list.
With the July 4 holiday looming, a study into what customers perceive as the most patriotic US brands is well-timed to generate media headlines. With WTR also a sucker for a good hook, we have taken a look at the list and asked how brands can tap into such an abstract value.
As reported previously on WTR Daily, according to the 2013 BrandFinance Global 500, a list of the world’s top 500 most valuable brands, Apple, Samsung and Google lead the way. The three also top a new study which measures a brand’s cultural vibrancy. However, the top 10 isn’t restricted to technology companies.
The shift from local social media usage to a Facebook-Twitter-Google+ oligopoly may seem to be positive news for brand owners in terms of their ability to focus online policing efforts on a smaller universe of sites, but the local perspective remains critical.
UK department store chain Selfridges has launched a ‘No Noise’ initiative, one aspect of which involves the sale of well-known products with their logos removed. While the campaign aims to throw the focus on tranquillity and away from a marketplace characterised by an abundance of branding and choices, it also serves as a reinforcement of the value of strong product design.
New research identifies the most valuable Chinese brands, providing an insight into how innovation is being driven by consumer demand. Crucially, the push to establish market-leading brands should provide a boost to the country’s IP system.
A US district court has dismissed Apple’s false advertising claim in its dispute with Amazon, with the case now focusing on allegations of trademark infringement of the term ‘app store’. As the wireless device app market continues to expand, the battle for competitive edge is set to continue - both in real-world courtrooms and in the expanding online space.
Last week, the vice director of China’s State Intellectual Property Office highlighted a growing awareness of IP protection issues amongst the country’s enterprises. Today, those domestic companies which are leading the market in terms of their IP strategies will be honoured at a gala dinner. Importantly, for many of the companies identified, a savvy trademark and brand strategy is identified as key to their success.
WTR has previously reported on the need to police app marketplaces for trademark infringement but what of the opportunities that the technology offers to brands? App market analyst Distomo has published new research into download patterns showing what brands are getting right and how they could improve engagement levels.
This week Facebook reported a loss of $59m in the third quarter, despite revenues rising to $1.26bn (a 32% rise year-on-year). However, $1.09bn came from advertising and, despite the migration of users to mobile technology being cited as a significant challenge for the company, founder and CEO Mark Zuckerberg has outlined his vision of a mobile future for Facebook and its advertisers. Inevitably, increased marketing channels will lead to more work for trademark counsel.
The WTR Premium Daily service resumes today and the summer break already seems a distant memory. Issue 39 of WTR has just been published and is available to all subscribers online. And while the Daily email service wound down for August, the blog continued to track two developing stories that impact trademark practitioners: legislative moves toward plain packaging for tobacco products and the need for increased trademark protections at the second level of new gTLDs.
The last few weeks have seen Olympic sponsors come under media attack for, among other things, restricting the sale of chips, selling alleged ‘sweatshop-manufactured’ products and sidelining the great British beer. But what impact does negative coverage have among consumers? Two media monitoring services suggest the pros of sponsorship clearly outweigh the cons.
On Monday London welcomed the first of the visiting Olympic athletes and officials. Joining the official delegates were nearly 300 enforcement officers, ready to police games-related marketing. Yet while the advertising rules may seem as challenging to navigate as England’s multi-lane motorway system at first glance, some brands are getting creative as they seek to benefit from the global gaze about to be focused on London.
While Louboutin awaits a decision in the high-profile dispute with Yves Saint Laurent over its red sole trademark, another potential brand challenge has reared its head coming not from a rival fashion house, but from members of the public wielding tester pots of red paint. But can opportunity be found in this sort of imitation activity?
While debate rages over legislative proposals to tackle piracy, the company behind one of the world’s most successful game franchises has taken a swipe at the approach of some industries, suggesting that ‘quality’ fakes can help increase customer engagement with legitimate brands.
While one of the top ranked ‘luxury brands’ in China may have reacted negatively to the label, the findings of a new report make positive reading for Western companies looking to capitalise on the desire for luxury amongst the country’s affluent consumers.
While companies navigate the different valuation methods in a bid to ascertain true brand value, new research has focused on a different intangible meaningfulness. Ikea, Google and Nestlé lead the way, but the study also found that consumers feel only a fifth of brands have a notable positive impact on their sense of wellbeing and quality of life, with marked differences in the regional attachment to brands.
Analysis of brand presence in the app store market reveals that 91% of the world’s biggest brands now offer smartphone apps. Where brand owners go, infringers follow but policing this marketplace might not be as burdensome as it first seems.
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