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Europe’s revised Directive on Tobacco Products took a big step towards implementation with today’s European Parliament plenary vote strongly backing the proposals and approving amendments that will impact the brand positioning on cigarette packets.
WTR has previously tackled the advantages and pitfalls of working with celebrities in product endorsement deals. Last month we considered the celebrity perspective, following footballer Gareth Bale’s record-breaking transfer to Spanish La Liga side Real Madrid. WTR’s readers were intrigued by the question ‘how best to manage a brand like Bale?’, the story topping the league of most-read blogs in September.
Yesterday WTR reported on the efforts of Chinese brands to expand internationally, and calls for them to ensure they maximise their IP protection to counter the risk of trademark squatters. Today we turn the tables and gaze inward following the publication of research that identifies the most powerful foreign brands in China with US companies dominating the list.
In a big week for plain packaging news, reports have emerged today that the UK government is postponing plans to push ahead with the regime. The move will be welcomed by brand owners, with reports emerging from Australia that its legislation is having some unexpected consequences.
On Wednesday the European Parliament’s Environment, Public Health and Food Safety (ENVI) Committee will vote on the European Commission’s proposal for a revised Tobacco Products Directive. Prior to the vote, five IP associations have teamed up to speak out in support of trademarks.
With the July 4 holiday looming, a study into what customers perceive as the most patriotic US brands is well-timed to generate media headlines. With WTR also a sucker for a good hook, we have taken a look at the list and asked how brands can tap into such an abstract value.
The cover story of WTR issue 42 centred on The BrandFinance Global 500, which measures the 500 most valuable brands in the world on an annual basis. This week WTR compared this year’s top 100 brands list with the INTA attendee list to ascertain which brands were sending corporate trademark counsel and which are notable by their absence.
This week the Trademark Clearinghouse opened for business. While trademark owners consider their strategies, the list of gTLD applications subject to legal rights objections has grown with applications from such brands as Coach, Merck and Amazon under scrutiny. Elsewhere though, there was good news for Amazon as it prepares for the expanded online space.
As reported previously on WTR Daily, according to the 2013 BrandFinance Global 500, a list of the world’s top 500 most valuable brands, Apple, Samsung and Google lead the way. The three also top a new study which measures a brand’s cultural vibrancy. However, the top 10 isn’t restricted to technology companies.
In IP circles, the designs dispute between Apple and Samsung has received plenty of coverage. In research published today, the two are also slugging it out for the title of ‘the most valuable brand in the world’. However, it must be remembered that value isn’t everything.
New research identifies the most valuable Chinese brands, providing an insight into how innovation is being driven by consumer demand. Crucially, the push to establish market-leading brands should provide a boost to the country’s IP system.
Last week, the vice director of China’s State Intellectual Property Office highlighted a growing awareness of IP protection issues amongst the country’s enterprises. Today, those domestic companies which are leading the market in terms of their IP strategies will be honoured at a gala dinner. Importantly, for many of the companies identified, a savvy trademark and brand strategy is identified as key to their success.
WTR has previously reported on the need to police app marketplaces for trademark infringement but what of the opportunities that the technology offers to brands? App market analyst Distomo has published new research into download patterns showing what brands are getting right and how they could improve engagement levels.
The last few weeks have seen Olympic sponsors come under media attack for, among other things, restricting the sale of chips, selling alleged ‘sweatshop-manufactured’ products and sidelining the great British beer. But what impact does negative coverage have among consumers? Two media monitoring services suggest the pros of sponsorship clearly outweigh the cons.
On Monday London welcomed the first of the visiting Olympic athletes and officials. Joining the official delegates were nearly 300 enforcement officers, ready to police games-related marketing. Yet while the advertising rules may seem as challenging to navigate as England’s multi-lane motorway system at first glance, some brands are getting creative as they seek to benefit from the global gaze about to be focused on London.
Over the past five years, the IP Business Congress has brought together senior industry professionals to discuss the latest issues around IP value creation. In December the IPBC will venture outside Europe and North America to take the discussion on how rights owners can strategically use intellectual property to create internal and external value to the Chinese market.
This weekend a range of media reports focused on amendments to China’s patent law, which clarify the conditions under which compulsory licensing can occur. While the story is a bit more complex than being reported, it does throw the spotlight on the role trademarks can play when patents are under attack.
No sooner had the US Supreme Court refused to review the decision of the Court of Appeals of the District of Columbia which prevented the renewal of Pernod Ricard’s HAVANA CLUB trademark registration in the United States, than the multinational drinks company came out fighting unveiling a new brand for its Cuban-produced rum.
An often-discussed issue in the trademark world is the level of board engagement with the IP function. For some organisations, attaining senior management buy-in can be a struggle, for others particularly in brand led businesses management places trademarks at the center of its business strategy. The latter is the case at Lacoste SA, as Michel Lacoste, chairman of the board, told WTR.
WTR’s most read story for April centred on ambitious plans for a gTLD-driven new superbrand. However, all was not what it seemed.
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