Blog results - found 142
A white paper comparing the brand valuations published in league tables from companies such as Brand Finance, Interbrand and Millward Brown Vermer with the brand values actually cited in market transactions has escalated the war of words over brand valuation methodologies, leading to a call for a public debate on the issue.
Google’s announcement that it is to omit URLs from mobile search results pages is big news for marketers and web developers. It is also something that trademark counsel need to monitor.
Following the online furore surrounding trademark applications filed by pop star Taylor Swift, our analysis of her IP strategy which sparked possibly the first trademark protest song was our most-read blog last month.
This year’s Brand Finance Global 500 list is out, with Apple retaining (indeed strengthening) its position as the world’s most valuable brand. However, while positioned further down the list (as the 382nd most valuable brand), Lego packs a strong punch and has positioned itself as the most powerful brand.
World Trademark Review is pleased to announce the launch of the first WTR podcast, in which we talk to J Scott Evans, 2015 president of the International Trademark Association, about all things brand - spanning new gTLDs, 3D printing, plain packaging for tobacco products and the need for the trademark community to accentuate the positive.
The most-read story on the World Trademark Review blog last month centred on the aftermath of the Charlie Hebdo magazine massacre in Paris, with a spate of trademark applications made for 'Je suis Charlie'.
As 2014 draws to a close and the World Trademark Review Daily email service prepares to take a short break, it’s a natural time to look back at the WTR blogs which received the most reads over the past 12 months.
World Trademark Review is pleased to announce the publication of the latest editions of Designs: A Global Guide and China: Managing the IP Lifecycle.
The most-read story on the World Trademark Review blog last month (posted in October but making its second straight appearance in the monthly top 10) centres on the cease and desist letter sent by Instagram to an individual who registered ‘slutsofinstagram.com’, and our interview with the site owner over his unusual response.
There is still time to nominate the leading in-house trademark departments, groups and individuals for recognition at the 2015 WTR Industry Awards.
Proving the link between trademarks and corporate innovation has been a challenge that the trademark community has grappled with for some time. In the latest edition of World Trademark Review, now available online to subscribers, we present the results of a major in-depth study of Community trademarks and Benelux trademarks which confirms a strong link between the two. In the latest edition we also speak to an attorney-adviser at NASA about how the organisation manages its portfolio of rights both on Earth and beyond and preview the findings of the 2015 edition of the WTR 1000.
The launch of a new 3D content search engine has brought easy consumer access to 3D print designs a step closer. The technology could also bring infringing designs to a wider audience, but the CEO behind the site has told World Trademark Review that the search engine could play an important role in cleaning up online marketplaces.
New research has revealed that, following the introduction of plain packaging legislation in Australia, long-term smokers are increasingly unable to differentiate between the taste of cigarettes, effectively negating the brand loyalty that has been built up over time. The findings will sound alarm bells for brand owners concerned about the creep of plain packaging into other industries.
The latest issue of World Trademark Review is now available online to subscribers. The edition is something of a milestone, being our 50th issue. To mark our golden anniversary we decided to look back and identify some of the individuals, disputes and big-picture issues that have shaped the trademark world we have been reporting on over the past eight years.
The 2014 World Cup kicks off in Brazil a week today. While teams from across the world prepare to square up on the pitch, the battle for brand supremacy is already underway with Nike taking an early lead in its social video match-up with adidas.
Over the past few years, legislation in India has moved to open up the lucrative consumer market to international multi-brand retailers. However, this week the new Indian government signalled its intention to reverse the previous administration’s policy, raising questions for those planning to enter the market and for the trademark counsel preparing for such entry.
It’s one of the world’s great shopping destinations and also one of its major counterfeit hotspots, but those looking to buy knock-off products in Hong Kong this week are finding it harder than it might be usually. At least, that is if what MarkMonitor senior VP of worldwide sales Charlie Abrahams saw in one market in Kowloon is anything to go by.
A new report has identified the Chinese companies that are leading the charge for international domination. Don’t be surprised if these companies already boast tomorrow’s international trademark leaders amongst their ranks.
In preparation for four days of networking and learning at the INTA Annual Meeting, World Trademark Review attended a one day fashion and IP law event, at which Astor Chan, senior director & associate general counsel at Ralph Lauren Asia Pacific, expanded on the company’s holistic strategy for brand protection.
With a long flight to Hong Kong in store, we thought we would put the 11 hours to good use by looking at some of the World Trademark Review website stats for the year to date.
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