Blog results - found 125
Trademarks on the silver screen, CPA’s busy summer and ‘.sucks’ in the trademark family: INTA 2017 day three report (Blog)
For many INTA 2017 Annual Meeting delegates, the busiest days are over and the end is in sight; but determined not to let the long days and nights wear us down, the World Trademark Review editorial team of Trevor Little, Joff Wild and Tim Lince have been running between sessions, meetings and receptions with a few stops for coffee along the way to bring you the latest stories and insights from Tuesday’s proceedings.
The World Trademark Review team has arrived in Barcelona for this year’s Annual Meeting. If you are in town, then visit us in the exhibition hall at stands C67-C68 to meet the team and pick up some of our latest publications (while stocks last).
A white paper from trademark database manager Markables calls on the brand valuation industry to cease publication of ranking tables, and has reignited the debate over valuation methodologies with valuers, brands and the media coming under fire.
The landmark emoluments lawsuit initiated by Citizens for Responsibility and Ethics in Washington seeking to find the president in violation of the emoluments clauses of the Constitution has been updated to include the receipt of “gratuitous Chinese trademarks”. Specifically, the suit aims to link the granting of registrations to President Trump’s affirmation of the ‘One China’ policy.
Last week, World Trademark Review hosted the Managing the Trademark Asset Lifecycle Europe conference in Munich. Much of the discussion on the day focused on how trademark teams can ensure that relationships across the corporate enterprise are meaningful and cooperative, rather than conflictive or inefficient. And, of course, juggling budgets to accommodate such efforts was a recurring conversation point.
New call made for plain packaging on high-calorie foods in a bid to fight “small devils in our brains” (Blog)
A renowned neuroscience professor, unveiled this week as one of the co-winners of The Lundbeck Foundation’s Brain Prize, has stated that efforts need to be made to reduce the attractiveness of unhealthy foods. As the trademark community awaits the predicted fall of the next ‘plain packaging domino’, the focus appears to be shifting to foods and drinks that are high in sugar, fat and salt.
Revealed: full speaker line-up for this month’s Managing the Trademark Asset Lifecycle Europe conference (Blog)
With the event just two weeks away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle Europe. A limited number of delegate places remain for the interactive event which focuses on the creation and exploitation of the value and economic potential that reside in strong brands.
Trump’s China trademark no big surprise, but in media frenzy one legal dimension has largely gone unreported (Blog)
This week a trademark application was the subject of rare international media coverage after US President Donald Trump saw a TRUMP mark progress to registration in China. While much speculation has centred on whether the move represents an inexpensive way for China to curry favour with the president, from a legal perspective the registration is unsurprising. And while the focus has been directed at the political fallout from a president being granted such rights, other aspects are worth scrutiny for trademark experts.
Publicising ‘aggressive’ trademark enforcement; HomeVestors reveals motivation behind unusual PR move (Blog)
In a press release issued last week, HomeVestors of America highlighted the range of legal actions it initiated in 2016 and pointed to its growing reputation for aggressive trademark enforcement. For many companies, the ‘aggressive’ label is one to be avoided so World Trademark Review reached out to obtain insight into the business motivations for shouting about its willingness to litigate.
Keep it simple, stupid: study reveals how simplicity boosts customer affinity and economic performance (Blog)
New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are more willing to pay a premium for goods and services from companies that boast a simple brand promise, achieving simplicity remains an uphill battle for many brands.
The introduction of a bill in the California legislature, which seeks to create the ability to secure state-level trademark protection for cannabis products, has led to a wave of media reports highlighting the challenges facing the marijuana industry. Crucially, it also shines a light on the potential role that state-based registrations can play.
Intel Security’s McAfee Labs 2017 Threats Predictions Report focuses on the cybersecurity challenges facing all organisations and is important reading for those in the IT sector. However, while not written for a trademark counsel audience, it highlights a number of issues that both mark owners and the law firms that work with them need to be alive to not least attacks that directly erode brand trust.
Brand owners are losing the battle against typosquatters; study highlights tactics that could be effective (Blog)
New research has found that typosquatters are becoming increasingly adept at securing the most valuable brand-related domains, with the authors suggesting that many brands “do not know which domains they should target for reclaim”.
Record-breaking year confirms financial payback of strong brands, even if counsel don’t get the credit they deserve (Blog)
Heinz’s $41.3 billion acquisition of the Kraft Foods portfolio has been identified as a record-setting brand-based transaction, dwarfing the previous biggest acquisition, Procter & Gamble’s $25.5 billion takeover of Gillette in 2005. Analysis of the most expensive brands that changed hands in 2015 further suggests that big ticket, brand-backed deals could be back after a post-recession lull.
World Trademark Review is pleased to announce that Managing the Trademark Asset Lifecycle, our unique forum for trademark professionals to share best practice and cutting-edge strategies for maximising the value that resides in brands, is coming to Europe in 2017.
New research from Brand Finance has revealed that, while the United States’ nation brand boasts the biggest overall value, Singapore comes out top for brand strength. While trademark counsel are rightly focused on the value that resides in the corporate brands that they protect and nurture, it is important not to under-emphasise the impact that national identity and worth has to the health of corporate brand value and vice versa.
Final speaker line-up finalised for next week’s Managing the Trademark Asset Lifecycle conference (Blog)
With the event just one week away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle 2016. A handful of delegate places remain for next week’s high-level interactive conference, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands. Make sure you reserve your place now before it's too late.
A recent report has highlighted the prevalence of SMiShing (SMS phishing) attacks, with a third of consumers reporting that they had received messages trying to trick them into disclosing personal information. Patrick M Flaherty, assistant general counsel, marketing, IP and digital media law and policy, at Verizon, tells World Trademark Review that text phishing is on the up, but imparts some practical pointers for brand owners seeking to combat such fraud.
While still in its nascent stages, the success of Pokémon GO has provided a glimpse into the potential of augmented reality (AR) and if the technology goes truly mainstream, there will be a direct impact on the work of trademark counsel. A new study from Perkins Coie and virtual reality proponent Upload takes a look at industry expectations for AR and virtual reality.
Brand owners’ call to arms against online fakes: new edition of World Trademark Review now available (Blog)
In recent months we have reported closely on the outcry against Alibaba’s membership of the International Anti-counterfeiting Coalition, high-profile companies embroiled in public spats with marketplaces and in-fighting between platforms themselves. In the latest edition of World Trademark Review - now available online to subscribers - our cover story focuses on the rights protection mechanisms that some of the world’s biggest brands would like digital marketplaces to implement.
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