Blog results - found 60
The formation of a new brand safety network that will enable agencies to share information when brands appear next to objectional content has been unveiled by 4A’s. However, a commentator we spoke to had doubts about the impact these efforts will have.
Trademark activity dwindles as values rise in the engineering and construction industry: exclusive data analysis
In this week’s industry data report, World Trademark Review analyses the engineering and construction sector. We examine key trademark-related data and explore the positions of the leading brands in this space to find that General Electric’s dominance continues to wane while Chinese brands remain in the ascendant.
An exclusive guest analysis on the implications of last month’s announcement that China’s patent and trademark offices will merge. Two experts from Chang Tsi & Partners claim the move should be seen by trademark practitioners as a positive, with increased remedies and enhancements to IP enforcement and the prospect of more reliable rights in China.
In our country data report this week, we explore the vivacious Chinese branding market, which has enjoyed record-breaking trademark application numbers and a surge across the board in the brand values of its market players. We also explore the dramatic changes occurring on the legal and administrative fronts that are affecting brand owners.
In our latest industry data report, we take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable brands, Chinese companies are catching up, and trademarks related to autonomous vehicles are rocketing.
Argentina’s emergency trademark law amendments and reassuring filing figures; exclusive data analysis
In our latest data report, World Trademark Review examines Argentina's IP profile, exploring the potential impact of the new emergency decree on trademark law, while providing a thorough breakdown on filings at the Argentine register and delving into the performance of the trademark office.
In shock move, China reveals patent and trademark offices are to consolidate: what it means for brand owners
As part of a huge government-wide shuffle announced this week, China’s patent and trademark offices in addition to a number of other agencies are to be combined and housed under one roof. While a significant change in terms of oversight of the country’s IP landscape, according to one market expert it is unlikely that this will affect either office's functions going forward.
In this week’s industry data report, World Trademark Review takes a close look at the oil and gas sector through a trademark lens. In addition to providing an overview of key industry trends in this field, we reveal the significant fluctuation of the leading brands’ values, the top filing classes and the rise of Chinese brands.
In this week’s country data report, we analyse the small but mighty trademark profile of Singapore. As well as exploring its nation brand strength, we identify its most important trademark-intensive industries and reveal who the leading brand owners are both in value and portfolio size.
US government report finds staggering ratio of fakes on major e-commerce sites: calls for agencies to step up
A new report published by the US Government Accountability Office (GAO) has found that US agencies could be doing significantly more to tackle the growing threat of counterfeit goods. In doing so, the GAO revealed the staggering ratio between authentic and fake goods on e-commerce sites.
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns
A new study has revealed that the majority of UK consumers have a very poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed. However, the report also warns that failure to do so could have a destructive impact on brand reputation.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
In this week’s World Trademark Review country data report, we shine the spotlight on Brazil. In addition to taking a closer look at fallout from the country’s trademark and patent backlog, we identify the best performing brands and review recent filing data to assess the health of the trademark landscape.
Brands unprepared for reputational damage of fake news and hate speech on digital ad platforms: report
A new report reveals that few brands have taken adequate measures to prevent online advertisements appearing alongside objectionable and potentially damaging content, including fake news and hate speech. The report further claims that many brand owners are unprepared for the reputational damage of their trademarks appearing alongside unsafe content and must take preventative measures.
In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. In addition to presenting key trademark filing statistics, we assess how the leading banking brands have performed in the last year and identify major trends affecting the market from disruptive new technologies and regulatory changes to shifting demographics and markets.
New research has revealed the significant security risk posed by domain name homograph attacks that utilise internationalised domain names to engage in phishing. Speaking to World Trademark Review, the author of the study has warned that not enough attention is being paid to the problem by brand owners and advised steps to minimise the risk of such attacks.
Shaky dominance of the United States litigation on decline as Chinese filings surge; exclusive data analysis
For World Trademark Review's final data report of the year, we survey the world’s leading market for brands: the United States. We take a look at the performance of the country’s trademark office and leading brands, and analyse key filing and litigation statistics.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email