Blog results - found 2
Shaky dominance of the United States litigation on decline as Chinese filings surge; exclusive data analysis (Blog)
For World Trademark Review's final data report of the year, we survey the world’s leading market for brands: the United States. We take a look at the performance of the country’s trademark office and leading brands, and analyse key filing and litigation statistics.
A paper analysing the value of brands has recently been updated to explore in more detail the effect of trademark protection on a company’s profitability and innovation. It reveals the link between greater trademark protection and increased profits, and is a reminder of the tangible financial rewards of effective brand protection.
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