Blog results - found 32
The main drivers that determine the likelihood of a country being involved in the trade of counterfeit goods have been identified by a new report from the European Union Intellectual Property Office. Governance, free trade zones, production facilities, logistical capabilities and facilities and trade facilitation policies are all highlighted as the key determinants.
Google and Amazon eye hospitality sector as hotel brands diversify their filing strategies: exclusive data analysis
In our latest industry-focused data report, we put the spotlight on the hospitality market, honing in on the hotel sector in particular. We reveal that the top hotel brands have diversified their trademark filings, show that Marriott may soon become the most valuable brand in this space, and highlight the threat from both AirBnB and rising tech platforms.
Phishing attacks from domain name homographs represent a major threat to brand owners, new research reveals. A cyber security expert involved in the research has warned that this affects brands of all sizes and the threat is more overwhelming than that of counterfeiting, adding that those who ignore the findings “would have to be living in a fantasy land”.
Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis
In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings are on the rise among major brands.
Ambush marketing may steal the headlines but new study shows brand benefits of official event sponsorship
New research the first of its kind in assessing the impact of on-site activation at live sporting events for improving brand recognition has found a strong link between the impact of certain types of sponsorship assets and intangible rights on raising brand awareness.
Despite the potential of the Middle East, excessive fees are leading to a shrinking trademark market: exclusive data analysis
In this week’s country data report, we examine the state of the trademark market and the leading brands in the Middle East, taking an in-depth look at filing trends in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in particular.
AI and big data will drive the future of trademark services but prosecution work applications are a long way off
AI and big data continue to generate a significant buzz in the IP world, with industry experts confident that demand for advanced data analytics will continue to rocket. However, in terms of substantive prosecution work, there is no expectation that such services will replace the work of attorneys any time soon.
Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis
In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application trends and reveal that China is the major target for filing activity in this sector.
In this week’s industry data report, we analyse the vibrant technology landscape. Specifically, we take a broad look at industry trends, provide a full rundown of the filing patterns in this field and gauge the performances of the leading tech brands in the world.
Chinese players fail to make the cut in the fashion world as major brands prove resilient: exclusive analysis
Examining the apparel sector, we show that the leading brands have remained robust, analyse how filing patterns have changed, and reveal that Chinese brands have failed to make the cut in the list of the world’s leading fashion brands.
In this guest blog, Peter Sloane, chair of the trademark and copyright practice at Leason Ellis and vice-chair of INTA’s Law Firm Committee, warns that the lack of substantive training available for junior lawyers primarily due to the drive to cut costs could pose a long-term existential threat to the trademark industry. Importantly, in a bid to avoid a worst-case scenario, he outlines the steps that law firms, industry associations and associates themselves can take to combat the problem.
Telecom brands experience fall in filings and values as industry approaches tipping point: exclusive data analysis
In this week’s industry data report, World Trademark Review digs into the telecommunications sector, providing an overview on the industry, revealing which trademark classes are the most popular for telecom carriers, and exploring the fluctuations in brand value.
The formation of a new brand safety network that will enable agencies to share information when brands appear next to objectional content has been unveiled by 4A’s. However, a commentator we spoke to had doubts about the impact these efforts will have.
Trademark activity dwindles as values rise in the engineering and construction industry: exclusive data analysis
In this week’s industry data report, World Trademark Review analyses the engineering and construction sector. We examine key trademark-related data and explore the positions of the leading brands in this space to find that General Electric’s dominance continues to wane while Chinese brands remain in the ascendant.
In our latest industry data report, we take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable brands, Chinese companies are catching up, and trademarks related to autonomous vehicles are rocketing.
In this week’s industry data report, World Trademark Review takes a close look at the oil and gas sector through a trademark lens. In addition to providing an overview of key industry trends in this field, we reveal the significant fluctuation of the leading brands’ values, the top filing classes and the rise of Chinese brands.
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns
A new study has revealed that the majority of UK consumers have a very poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed. However, the report also warns that failure to do so could have a destructive impact on brand reputation.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
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