Blog results - found 19
New anti-counterfeiting best practice for landlords issued; doubts over willingness to cooperate with brand owners
A new paper from the International Chamber of Commerce’s Business Action to Stop Counterfeiting and Piracy addresses a number of challenges that landlords face in stemming the flow of counterfeit products. It also encourages increased cooperation between landlords and brand owners. However, market experts have expressed scepticism over the prospect of landlords becoming proactive partners in the fight against fakes.
The formation of a new brand safety network that will enable agencies to share information when brands appear next to objectional content has been unveiled by 4A’s. However, a commentator we spoke to had doubts about the impact these efforts will have.
Trademark activity dwindles as values rise in the engineering and construction industry: exclusive data analysis
In this week’s industry data report, World Trademark Review analyses the engineering and construction sector. We examine key trademark-related data and explore the positions of the leading brands in this space to find that General Electric’s dominance continues to wane while Chinese brands remain in the ascendant.
In our latest industry data report, we take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable brands, Chinese companies are catching up, and trademarks related to autonomous vehicles are rocketing.
In this week’s industry data report, World Trademark Review takes a close look at the oil and gas sector through a trademark lens. In addition to providing an overview of key industry trends in this field, we reveal the significant fluctuation of the leading brands’ values, the top filing classes and the rise of Chinese brands.
Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns
A new study has revealed that the majority of UK consumers have a very poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed. However, the report also warns that failure to do so could have a destructive impact on brand reputation.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
Brands unprepared for reputational damage of fake news and hate speech on digital ad platforms: report
A new report reveals that few brands have taken adequate measures to prevent online advertisements appearing alongside objectionable and potentially damaging content, including fake news and hate speech. The report further claims that many brand owners are unprepared for the reputational damage of their trademarks appearing alongside unsafe content and must take preventative measures.
In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. In addition to presenting key trademark filing statistics, we assess how the leading banking brands have performed in the last year and identify major trends affecting the market from disruptive new technologies and regulatory changes to shifting demographics and markets.
New research has revealed the significant security risk posed by domain name homograph attacks that utilise internationalised domain names to engage in phishing. Speaking to World Trademark Review, the author of the study has warned that not enough attention is being paid to the problem by brand owners and advised steps to minimise the risk of such attacks.
US retail brands are teeming with life despite the so-called 'retail apocalypse': exclusive data analysis
This week, World Trademark Review takes an in-depth look at the retail sector. As one of the most dynamic branding environments of any industry sector, we examine the growth of the market, highlight the most important jurisdictions and analyse how the top brands in this field have performed.
Wave of IP services M&A activity predicted to continue as deals break though $5 billion barrier (updated)
In the past year there has been a noticeable increase in merger and acquisition deals involving IP service providers. New research from advisory firm Quayle Munro has valued this activity at $5.4 billion over the past five years and forecasts that more growth and consolidation is to come.
In this week’s industry data report, we turn the spotlight on the sprawling pharmaceutical sector. We break down how the sector is being affected by political and economic pressures, and identify the industry-specific developments that are driving change. We also analyse the performance of the leading brands in this space and identify the most important markets for rights holders.
Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis
In World Trademark Review’s latest industry report, we turn to the insurance sector which is undergoing an incipient transformation that could present significant risks and opportunities. We analyse how the leading brands in this space have performed and how trademark strategies are adapting in light of increased regulation, slow economic growth and the upsurge of new technologies.
A Halloween cease-and-desist, an attorney's IP poetry and the USPTO’s creepy (and slightly awkward) Reddit AMA: news round-up
In today’s news round-up we look at the Internet Corporation for Assigned Names and Numbers' delayed enforcement of thick WHOIS, Oman’s progress towards electronic filings and a new partnership between an IP consultancy and a corporate powerhouse.
Tobacco industry’s revolution thriving brands, new products and shifting markets: exclusive data analysis
In this week’s World Trademark Review industry report, we shine a light on trends in the tobacco sector, reviewing the performance of the top brands in the field and analysing the broader trademark landscape in which they operate. We also reveal how brands are adapting their filing strategies in the face of political and societal challenges, such as the rise in vaping and the spread of plain packaging.
A new report from the EU Intellectual Property Office has revealed that the phenomenon of e-shops marketing infringing goods via previously used brand-related domain names as observed in Denmark is also occurring in Sweden, Germany, the United Kingdom and Spain. Worryingly, the study claims that it is occurring to a higher degree than expected.
As remarkable growth of sports industry continues, exclusive data analysis reveals the key trademark trends
From today, World Trademark Review will be producing a new series of industry-specific data reports. We will be looking at a select industry’s performance in recent years and its outlook for the future, consider key areas of concern and opportunities, and provide insight into the trademark and brand-related activities of the leading companies in the field. We start with a deep dive into sports and sporting goods.
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