Blog results - found 4
This week’s World Trademark Review country data report focuses on the bustling trademark landscape in Germany. We reveal the European powerhouse’s leading sectors, present essential filing data and explain how the country’s robust brands have continued to surge in value.
A paper analysing the value of brands has recently been updated to explore in more detail the effect of trademark protection on a company’s profitability and innovation. It reveals the link between greater trademark protection and increased profits, and is a reminder of the tangible financial rewards of effective brand protection.
Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis (Blog)
In World Trademark Review’s latest industry report, we turn to the insurance sector which is undergoing an incipient transformation that could present significant risks and opportunities. We analyse how the leading brands in this space have performed and how trademark strategies are adapting in light of increased regulation, slow economic growth and the upsurge of new technologies.
Majority of suspected online infringers re-register popular domain names, according to new study (Blog)
A new report from the EU Intellectual Property Office has revealed that the phenomenon of e-shops marketing infringing goods via previously used brand-related domain names as observed in Denmark is also occurring in Sweden, Germany, the United Kingdom and Spain. Worryingly, the study claims that it is occurring to a higher degree than expected.
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