Blog results - found 30
Phishing attacks from domain name homographs represent a major threat to brand owners, new research reveals. A cyber security expert involved in the research has warned that this affects brands of all sizes and the threat is more overwhelming than that of counterfeiting, adding that those who ignore the findings “would have to be living in a fantasy land”.
Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis
In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application trends and reveal that China is the major target for filing activity in this sector.
The EUIPO has released a new report, compiling research since 2013, to present a comprehensive and updated picture of the scope and impact of IP rights infringement in the European Union.
Japan’s filing trends are distorted by a single applicant, while brands plummet in value: exclusive data analysis
In this week’s country data report, we look at the trademark landscape of Japan. Specifically, we highlight the country’s unusual distribution of applications by trademark class, show how a single applicant has obfuscated filing trends and analyse the volatile values of the leading Japanese brands.
In this week’s World Trademark Review country data report, we provide a rundown of India’s trademark landscape. We explore the surge in registrations at the Indian IP office, reveal the top filers in the country, and inspect the widespread fall in value of the country’s top brands.
UK trademark scene post-Brexit: a world-class IP office dealing with uncertainty in a volatile brand environment
In our country data report this week, we provide a breakdown of the UK trademark market examining how the Brexit referendum has affected filing strategies, inspecting how domestic brand values have changed in the last few years and analysing the stellar performance of the UK IP Office.
Telecom brands experience fall in filings and values as industry approaches tipping point: exclusive data analysis
In this week’s industry data report, World Trademark Review digs into the telecommunications sector, providing an overview on the industry, revealing which trademark classes are the most popular for telecom carriers, and exploring the fluctuations in brand value.
With a fast-improving IP office and flourishing brands, Italy’s outlook is bright: exclusive data analysis
This week’s World Trademark Review country data report focuses on the branding landscape of Italy. We explore key filing data and the performance of the leading Italian brands, revealing that their total value has increased at a quicker rate than that of the top global players.
The formation of a new brand safety network that will enable agencies to share information when brands appear next to objectional content has been unveiled by 4A’s. However, a commentator we spoke to had doubts about the impact these efforts will have.
Trademark activity dwindles as values rise in the engineering and construction industry: exclusive data analysis
In this week’s industry data report, World Trademark Review analyses the engineering and construction sector. We examine key trademark-related data and explore the positions of the leading brands in this space to find that General Electric’s dominance continues to wane while Chinese brands remain in the ascendant.
In our country data report this week, we explore the vivacious Chinese branding market, which has enjoyed record-breaking trademark application numbers and a surge across the board in the brand values of its market players. We also explore the dramatic changes occurring on the legal and administrative fronts that are affecting brand owners.
In our latest industry data report, we take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable brands, Chinese companies are catching up, and trademarks related to autonomous vehicles are rocketing.
Argentina’s emergency trademark law amendments and reassuring filing figures; exclusive data analysis
In our latest data report, World Trademark Review examines Argentina's IP profile, exploring the potential impact of the new emergency decree on trademark law, while providing a thorough breakdown on filings at the Argentine register and delving into the performance of the trademark office.
In this week’s industry data report, World Trademark Review takes a close look at the oil and gas sector through a trademark lens. In addition to providing an overview of key industry trends in this field, we reveal the significant fluctuation of the leading brands’ values, the top filing classes and the rise of Chinese brands.
In this week’s country data report, we analyse the small but mighty trademark profile of Singapore. As well as exploring its nation brand strength, we identify its most important trademark-intensive industries and reveal who the leading brand owners are both in value and portfolio size.
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns
A new study has revealed that the majority of UK consumers have a very poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed. However, the report also warns that failure to do so could have a destructive impact on brand reputation.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
In this week’s World Trademark Review country data report, we shine the spotlight on Brazil. In addition to taking a closer look at fallout from the country’s trademark and patent backlog, we identify the best performing brands and review recent filing data to assess the health of the trademark landscape.
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