Blog results - found 9
The formation of a new brand safety network that will enable agencies to share information when brands appear next to objectional content has been unveiled by 4A’s. However, a commentator we spoke to had doubts about the impact these efforts will have.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
In this week’s World Trademark Review country data report, we shine the spotlight on Brazil. In addition to taking a closer look at fallout from the country’s trademark and patent backlog, we identify the best performing brands and review recent filing data to assess the health of the trademark landscape.
Brands unprepared for reputational damage of fake news and hate speech on digital ad platforms: report
A new report reveals that few brands have taken adequate measures to prevent online advertisements appearing alongside objectionable and potentially damaging content, including fake news and hate speech. The report further claims that many brand owners are unprepared for the reputational damage of their trademarks appearing alongside unsafe content and must take preventative measures.
A Halloween cease-and-desist, an attorney's IP poetry and the USPTO’s creepy (and slightly awkward) Reddit AMA: news round-up
In today’s news round-up we look at the Internet Corporation for Assigned Names and Numbers' delayed enforcement of thick WHOIS, Oman’s progress towards electronic filings and a new partnership between an IP consultancy and a corporate powerhouse.
Tobacco industry’s revolution thriving brands, new products and shifting markets: exclusive data analysis
In this week’s World Trademark Review industry report, we shine a light on trends in the tobacco sector, reviewing the performance of the top brands in the field and analysing the broader trademark landscape in which they operate. We also reveal how brands are adapting their filing strategies in the face of political and societal challenges, such as the rise in vaping and the spread of plain packaging.
A new report from the EU Intellectual Property Office has revealed that the phenomenon of e-shops marketing infringing goods via previously used brand-related domain names as observed in Denmark is also occurring in Sweden, Germany, the United Kingdom and Spain. Worryingly, the study claims that it is occurring to a higher degree than expected.
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