Blog results - found 37
Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes
New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change, with one-quarter even claiming that they would be less likely to buy from a brand that has recently changed its name. The figures are another reminder of the risks involved with a rebrand, as well as how important strong brands are to the average consumer.
As UK election day looms, trademark lawyers prepare for change while political parties barely give intellectual property a glance
After one of the more divisive election campaigns in recent history, the UK electorate heads to the polls this Thursday. While social policies and national security have jostled with Brexit as the most important issue for voters, two new studies demonstrate that the UK’s move to leave the European Union remains a key concern for rights holders around the world. However, while some are adapting their filing strategies in preparation, many remain “perplexed” about what to do.
Business owners slam UKIPO for "not doing anything proactive to defend existing trademark owners" following Gleissner filing spree
A number of small business owners have contacted World Trademark Review to criticise the UK Intellectual Property Office’s (UKIPO) handling of trademark applications filed by entities related to entrepreneur and serial trademark filer Michael Gleissner. One stinging critique, from the owner of IT support firm Purple Computing, questions why the UKIPO is not providing sufficient protection for existing rights holders and claims that the duty to oppose or seek cancellation of marks is too financially burdensome for most small businesses.
The United Kingdom government officially triggered Article 50 at lunchtime today, beginning the two-year process of negotiations that will lead to the UK leaving the European Union. While uncertainty still reigns, the impact on trademarks and designs could be significant and with Brexit now a certainty, brand owners should ensure they know exactly what rights could be affected once ‘leaving day’ arrives.
Alibaba-backed Indian marketplace Paytm Mall lacks dedicated IP infringement reporting mechanism; brand owners urged to push for change
A new marketplace platform, Paytm Mall, launched in India last month and has lofty expansion plans as it bids to become a major player in the Indian consumer shopping space. However, the marketplace which has been financially backed by Alibaba Group to the tune of around $170 million appears to have a number of IP infringing listings and currently no dedicated mechanism in place to report them.
Professor slams ‘pro plain packaging for alcohol’ media reports, calls for more research into warning labels
A new study which looks at the effectiveness of warning labels on alcoholic products has slammed media reports claiming that it is advocating for plain packaging. Talking to World Trademark Review, Matthew Field, a professor of psychology at the University of Liverpool, claims the study has been ‘misrepresented’ by the media and voiced doubt that plain packaging would ever be implemented on alcoholic or sugary products.
Protecting brand reputation and managing the possible legal fallout from crisis situations are some of the main responsibilities of an in-house trademark department. One recent element that has created headaches for numerous brands in that regard is the tweeting habit of US president-elect Donald Trump, and specifically his regular calling out of companies and brands. As he prepares to take office on January 20, we take a look at how brands can react should they be the unwitting target of a Trump Twitter tirade.
Eyewear giant Specsavers has successfully secured registered trademark protection on the term SHOULD’VE, a shortened version of its well-known tagline ‘Should’ve gone to Specsavers’. The initial application at the UK Intellectual Property Office spurred negative media reaction earlier this year, with reports claiming that it demonstrates the overreach of trademark law. However, in exclusive comments to World Trademark Review, Antony Douglass, principal IP counsel at Specsavers, has hit out at the “inaccurate commentary” surrounding the mark.
Disputes over the use of third-party trademarks by campaigners in the run-up to this week’s UK referendum on EU membership have been widely reported. But a trademark for BREXIT has also been secured; and the owner tells World Trademark Review that rather than an attempt to cash in on the ubiquitous term he acted in a bid to prevent someone else from acquiring the mark and using it to stifle debate.
After a year-long consultation, the UK government’s Department for Business, Innovation & Skills has concluded that brand owners should not be able to seek civil injunctions against ‘copycat packaging’ because there could be “unintended consequences” in changing the status quo. The British Brands Group has described the decision as “bad for shoppers, bad for brands and bad for fair competition”.
The UK Intellectual Property Office has revealed the take-up level for its ‘fast-track’ trademark opposition process and also introduced a new costs cap to encourage further growth. However, one industry commentator argues that “serious brainstorming” is needed on how to make it a more viable option for risk-averse SMEs.
A Banksy-led art show, titled Dismaland and taking satirical swipes at entertainment giant Disney, has opened in a British seaside town. A trademark application for DISMALAND has also been filed. The result presents Disney’s IP team with a conundrum do they swing into action against potentially infringing use of their intellectual property or look the other way and avoid the negative coverage that often accompanies legal actions.
This week British comic The Beano has built on its “classically cheeky” reputation with a series of marketing stunts that ‘gently parodies’ new Pixar movie Inside Out. Unusually for a campaign that ambushes a third party’s marketing campaign, The Beano's editor-in-chief has told World Trademark Review he hopes the target reacts to it.
“I wish the US president had opposed my trademark” applicant of registered Trump mark on treating IP as art
A popular author and professional speaker has successfully registered a trademark for GRABBA THE TRUMP in the UK, a combining of terms related to both US President Donald Trump and a character from the Star Wars universe. Talking to World Trademark Review, the applicant states that he hoped Trump would oppose the mark and that he enjoys provoking major brands with his trademark applications.
Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality
Brand Finance’s 12th annual brand valuation ranking of UK companies has revealed a 3% year-on-year increase in total value for the top 150 UK brands, with the company arguing that the United Kingdom’s impending departure from the European Union “is proving to be an opportunity and stimulus for many British brands”. However, a deep dive into the historical data suggests brand values still lag behind pre-Brexit figures.
Advertising Standards Authority ruling could have far-reaching implications for UK trademark law firm marketing
The UK’s Advertising Standards Authority (ASA) ruled this week that IP advice and registration platform Trade Mark Direct (TMD) cannot claim to be the country’s ‘leading’ or ‘number one’ trademark firm. The decision could lead to a major shift in how firms market themselves in the UK, claims the founder and director of TMD.
“No surprise” significant gender pay gap reported at UK law firms with highly rated trademark practices
Information collated by World Trademark Review can reveal that UK law firms with highly ranked trademark practices pay women a median hourly rate that is, on average, 28.7% lower than male colleagues. This gender pay gap is significantly higher than the UK national average of 18.4%, with one industry expert reflecting that there is “much work still to be done” to tackle inequality in the legal industry.
In the weeks since World Trademark Review published its investigation into UK oppositions linked to Michael Gleissner, more decisions have been published most of which will leave the multi-millionaire entrepreneur disappointed. One attorney who recently prevailed in an opposition against a Gleissner-linked application recommends that future opponents plead bad faith, and explains how he worked the case “for the good of the system rather than profits”.
Amazon under fire for banning sale of Google Chromecast and “fulfilling” sales of fake and copycat streaming devices
Retail giant Amazon has come in for more criticism over the sale of fakes on its platform, this time for selling and fulfilling the delivery of copycat Google Chromecast products. The denunciation comes days after one small business owner accused Amazon of being “complicit with counterfeiting” a statement that went viral and has led to increased pressure on the company to take further action to stem the sale of fakes.
The status of geographical indications after the UK leaves the European Union next year has become a hot button issue over the past few days. At least one British newspaper has covered the topic on its front-page, with speculation that lobbyists from the United States are pushing for the UK to drop GI protection to allow the importation of “American copies” of products including Cornish pasties, Scotch Whisky and Melton Mowbray pork pies a scenario one expert tells us is not unrealistic.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email