Blog results - found 22
“The Emperor is naked”: trademark attorney urges rethink on law firm litigation costs in the United Kingdom (Blog)
Trademark attorney and founder of law firm Wood IP, Aaron Wood, has written a scathing critique on the cost of IP litigation in the United Kingdom and the high fees being charged by law firms. Talking to World Trademark Review, he claims that high fees are preventing settlements and calls for businesses to push for change. However, he acknowledges that this could be difficult because the industry “behaves as if IP is in some way a higher level legal area than others”.
Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty (Blog)
A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises, however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes (Blog)
New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change, with one-quarter even claiming that they would be less likely to buy from a brand that has recently changed its name. The figures are another reminder of the risks involved with a rebrand, as well as how important strong brands are to the average consumer.
As UK election day looms, trademark lawyers prepare for change while political parties barely give intellectual property a glance (Blog)
After one of the more divisive election campaigns in recent history, the UK electorate heads to the polls this Thursday. While social policies and national security have jostled with Brexit as the most important issue for voters, two new studies demonstrate that the UK’s move to leave the European Union remains a key concern for rights holders around the world. However, while some are adapting their filing strategies in preparation, many remain “perplexed” about what to do.
Business owners slam UKIPO for "not doing anything proactive to defend existing trademark owners" following Gleissner filing spree (Blog)
A number of small business owners have contacted World Trademark Review to criticise the UK Intellectual Property Office’s (UKIPO) handling of trademark applications filed by entities related to entrepreneur and serial trademark filer Michael Gleissner. One stinging critique, from the owner of IT support firm Purple Computing, questions why the UKIPO is not providing sufficient protection for existing rights holders and claims that the duty to oppose or seek cancellation of marks is too financially burdensome for most small businesses.
As ‘Brexit Day’ arrives, now is the time for brands to identify what IP rights could be affected (Blog)
The United Kingdom government officially triggered Article 50 at lunchtime today, beginning the two-year process of negotiations that will lead to the UK leaving the European Union. While uncertainty still reigns, the impact on trademarks and designs could be significant and with Brexit now a certainty, brand owners should ensure they know exactly what rights could be affected once ‘leaving day’ arrives.
Alibaba-backed Indian marketplace Paytm Mall lacks dedicated IP infringement reporting mechanism; brand owners urged to push for change (Blog)
A new marketplace platform, Paytm Mall, launched in India last month and has lofty expansion plans as it bids to become a major player in the Indian consumer shopping space. However, the marketplace which has been financially backed by Alibaba Group to the tune of around $170 million appears to have a number of IP infringing listings and currently no dedicated mechanism in place to report them.
Professor slams ‘pro plain packaging for alcohol’ media reports, calls for more research into warning labels (Blog)
A new study which looks at the effectiveness of warning labels on alcoholic products has slammed media reports claiming that it is advocating for plain packaging. Talking to World Trademark Review, Matthew Field, a professor of psychology at the University of Liverpool, claims the study has been ‘misrepresented’ by the media and voiced doubt that plain packaging would ever be implemented on alcoholic or sugary products.
Companies must shore up their social media defences in light of Donald Trump’s targeting of brands (Blog)
Protecting brand reputation and managing the possible legal fallout from crisis situations are some of the main responsibilities of an in-house trademark department. One recent element that has created headaches for numerous brands in that regard is the tweeting habit of US president-elect Donald Trump, and specifically his regular calling out of companies and brands. As he prepares to take office on January 20, we take a look at how brands can react should they be the unwitting target of a Trump Twitter tirade.
Eyewear giant Specsavers has successfully secured registered trademark protection on the term SHOULD’VE, a shortened version of its well-known tagline ‘Should’ve gone to Specsavers’. The initial application at the UK Intellectual Property Office spurred negative media reaction earlier this year, with reports claiming that it demonstrates the overreach of trademark law. However, in exclusive comments to World Trademark Review, Antony Douglass, principal IP counsel at Specsavers, has hit out at the “inaccurate commentary” surrounding the mark.
Disputes over the use of third-party trademarks by campaigners in the run-up to this week’s UK referendum on EU membership have been widely reported. But a trademark for BREXIT has also been secured; and the owner tells World Trademark Review that rather than an attempt to cash in on the ubiquitous term he acted in a bid to prevent someone else from acquiring the mark and using it to stifle debate.
After a year-long consultation, the UK government’s Department for Business, Innovation & Skills has concluded that brand owners should not be able to seek civil injunctions against ‘copycat packaging’ because there could be “unintended consequences” in changing the status quo. The British Brands Group has described the decision as “bad for shoppers, bad for brands and bad for fair competition”.
The UK Intellectual Property Office has revealed the take-up level for its ‘fast-track’ trademark opposition process and also introduced a new costs cap to encourage further growth. However, one industry commentator argues that “serious brainstorming” is needed on how to make it a more viable option for risk-averse SMEs.
A Banksy-led art show, titled Dismaland and taking satirical swipes at entertainment giant Disney, has opened in a British seaside town. A trademark application for DISMALAND has also been filed. The result presents Disney’s IP team with a conundrum do they swing into action against potentially infringing use of their intellectual property or look the other way and avoid the negative coverage that often accompanies legal actions.
This week British comic The Beano has built on its “classically cheeky” reputation with a series of marketing stunts that ‘gently parodies’ new Pixar movie Inside Out. Unusually for a campaign that ambushes a third party’s marketing campaign, The Beano's editor-in-chief has told World Trademark Review he hopes the target reacts to it.
Following the vote by UK MPs to approve tobacco plain packaging, the UK’s minister of intellectual property, Baroness Neville-Rolfe, has stated that there are no plans to extend the regime to other products. However, not everyone listening in was convinced that other sectors will not now be targeted.
UK MPs have voted to approve legislation for plain packaging on tobacco products. With a range of other countries currently proposing its introduction in the imminent future, one commentator told WTR that momentum is now behind plain packaging.
Buzzwords and blaming Bulgarians; UK political parties share IP views before general election (Blog)
The UK general election is now two months out and campaigning is in full swing around the country. World Trademark Review approached the major UK parties about their IP views and policies - and received some startlingly different responses.
The UK government’s surprise announcement of plans to vote on plain packaging before the May general election could mean that the law comes into force across England and Wales by 2016.
A British charity’s dispute with a far-right political party over the use of the red poppy image highlights both the difficulties facing cause-related not-for-profits when their message is politicised and how trademark law could come to the rescue.
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