Blog results - found 91
The 2017 Global Trademark Benchmarking Survey has revealed mixed fortunes for corporate trademark departments. While one-third reported budget increases over the past year, one-quarter have faced the harsh reality of reduced funding. At the same time, online infringement is increasing, leading many to make hard choices when prioritising their enforcement efforts. We take a look at this, and other findings from our exclusive survey, in our latest infographic.
Cyberpunk legend expresses concern over controversial trademark: "I wish someone from CD Projekt Red would contact me" (Blog)
There has been an outcry over trademark applications for the term CYBERPUNK filed by video game developer CD Projekt Red. While much of the negative sentiment has been put to rest after the company released an open letter expanding on the marks, some concern remains including from Bruce Bethke, who originally coined the term ‘cyberpunk’ in 1980.
Amazon announces expanded anti-counterfeiting programme, but claims arise of fakes being part of Amazon Marketplace's own inventory (Blog)
E-commerce giant Amazon has confirmed that it is expanding its anti-counterfeiting programme to allow rights holders to register their logos and intellectual property to expedite the removal of counterfeit listings. The move follows criticism over a perceived increase in fakes sold by third parties on the Amazon platform in the last 12 months. However, recent claims have emerged that Amazon itself has counterfeit products as part of its own inventory.
New study reveals young EU citizens buying more counterfeits, becoming less convinced fakes are damaging (Blog)
A new study into the way EU citizens perceive IP rights has revealed a widespread and growing respect for IP across Europe. However, the figures in relation to young people (aged between 15 and 24) make for less positive reading, highlighting a worrying increase in the intentional purchasing of counterfeit goods and a growing acceptability of fakes.
“Cure the disease, not the symptom” prominent critic calls for improved YouTube takedown process following questionable trademark claim (Blog)
Popular video game critic Jim Sterling has sparked a fierce online debate about how companies allegedly abuse IP-reporting tools on YouTube to censor criticism. This follows developer STICLI Games filing a trademark takedown request on a video critical of one of its games, basing its grievance solely on a stipulation in its strict end user licence agreement.
Alibaba-backed Indian marketplace Paytm Mall lacks dedicated IP infringement reporting mechanism; brand owners urged to push for change (Blog)
A new marketplace platform, Paytm Mall, launched in India last month and has lofty expansion plans as it bids to become a major player in the Indian consumer shopping space. However, the marketplace which has been financially backed by Alibaba Group to the tune of around $170 million appears to have a number of IP infringing listings and currently no dedicated mechanism in place to report them.
Law firm websites hacked due to WordPress exploit; expert warns of reputational risk of cyber security incidents (Blog)
Over 100,000 websites were hacked into and defaced in the past fortnight following the discovery of an undisclosed critical vulnerability in the WordPress content management system. Research suggests that recently hacked parties included dozens of law firms, including those specialising in IP law. A security expert tells World Trademark Review that this type of incident can cause significant reputational damage for firms even potentially leading to the loss of clients.
eBay expands on plans for “network of professional authenticators” in fight against counterfeiters (Blog)
Online marketplace giant eBay will launch an authentication program entitled eBay Authenticate later in the year in an effort to “boost consumer confidence when purchasing high-end merchandise”. Talking to World Trademark Review, an eBay spokesperson confirmed the company will be “working closely with brands” on the initiative. One commentator, however, fears that the move will do little to quell the availability of fakes.
Swarovski praises Alibaba Group suing counterfeiters; JD.com takes swipe at rival’s “lax IP enforcement” (Blog)
Following a raft of coverage on Alibaba Group’s unprecedented decision to sue two vendors that sold fake watches on its Taobao marketplace platform, Swarovski has released a statement praising the move. The online giant has pledged more such actions but the response hasn’t all been positive, with e-commerce rival JD.com telling World Trademark Review that counterfeiters will continue to “flock” to Alibaba platforms and accusing it of “lax IP enforcement”.
Companies must shore up their social media defences in light of Donald Trump’s targeting of brands (Blog)
Protecting brand reputation and managing the possible legal fallout from crisis situations are some of the main responsibilities of an in-house trademark department. One recent element that has created headaches for numerous brands in that regard is the tweeting habit of US president-elect Donald Trump, and specifically his regular calling out of companies and brands. As he prepares to take office on January 20, we take a look at how brands can react should they be the unwitting target of a Trump Twitter tirade.
Taobao returns to USTR's Notorious Markets list; Alibaba CEO speaks of "disappointing moment for all of us" (Blog)
After a four year absence, an Alibaba Group platform has re-appeared on the annual Special 301 Out-of-Cycle Review of Notorious Markets list and its CEO subsequently sent a strongly-worded email to staff, seen by World Trademark Review, urging stakeholders to continue undeterred in the “all-out war against counterfeits”.
Trademark implications of Brexit, Trump and Samsung Note 7 crisis feature in our most-read list of 2016 (Blog)
As 2016 draws to a close, it’s time to take a look back at the blogs which received the most reads in the past 12 months. Our list includes the brand value hit of Samsung’s Note 7 crisis, Alibaba’s spat with Chinese ecommerce rival JD.com and trademark applications attempting to commercialise the Panama Papers, Brexit and the once-popular ‘meme’ Be Like Bill.
Alibaba plays up its big data anti-counterfeiting credentials; launches alliance to fight fakes “for the entire industry” (Blog)
Chinese online marketplace behemoth Alibaba in collaboration with law enforcement agency partners has revealed the results on its latest crackdown on offline counterfeiting operations. Leveraging the big data technology that Alibaba has at its fingertips, the figures appear to be impressive with 417 counterfeit product rackets halted and 332 suspects arrested but brand owners will be weary of rejoicing until they see tangible results for themselves.
Health insurance giant reveals why cybersecurity response planning is critical to retain brand value after hack (Blog)
A legal representative from one of the largest health insurance companies in the United States has claimed that it is “no longer if, but when” a company will face a hacking incident. At INTA's Digital World Conference, Heather C Steinmeyer, managing associate general counsel at Anthem Inc, went on to reveal that responding to a cyber-breach effectively is the only way to ensure brand value is not significantly affected long term.
Media brands can’t rely on Facebook and Google to fight the reputational risks posed by fake news (Blog)
There have been growing calls in recent weeks for Facebook and Google to tackle content published by fake news websites. This follows accusations that both provided a platform for the sharing and promotion of misinformation during the recent US election. What is being less discussed is the responsibility that major media companies have to stop such sites specifically those that use the branding of popular news outlets as a way to add legitimacy to their hoax articles.
Following an investigation by World Trademark Review, leading crowdfunding platform Kickstarter has been labelled “a treasure trove of product designs for would-be counterfeiters and copycats” by a brand protection expert. The investigation found that countless popular crowdfunding projects are being copied and sold on major online marketplaces often before the legitimate product is available to buy.
YouTuber pushes FixTheFakes campaign to highlight issue of copycat channels; urges ‘crowdsourced reporting’ (Blog)
Popular YouTube user Thinknoodles, who has over 1.7 million subscribers, has spoken out over the perceived inadequacy of brand protection measures available for YouTube channels, hitting out at this week’s decision to modify the site's ‘verified’ tick. He contends that the most popular channels face a significant challenge in tackling copycat accounts, and that a crowdsourced effort may streamline this burdensome process.
Samsung committed the “cardinal sin of crisis management” now trust in its entire brand is at risk (Blog)
This has been arguably the most difficult month in Samsung’s history, with the South Korean tech giant left reeling from worldwide reports of battery failures and fires caused by its flagship Galaxy Note 7 device. A crisis expert suggests that its “speed over diligence” response to the situation was dire, putting “the entire brand” in the court of public opinion and it could have a long way to go to restore trust among consumers.
Online communities of so-called ‘alt right’ internet users have developed code words to hide bigoted slurs on social media in a bid to avoid perceived censorship. The code uses high-profile brand names, including Google, Yahoo and Skype, to substitute for offensive words to describe ethnic groups including African Americans, Mexicans and Jews. World Trademark Review has spoken to experts about what the affected brand owners can do but in terms of legal remedies, the options appear to be limited.
Dot Trademark Registry ups brand protection credentials; lines up discussions with Chinese online platforms (Blog)
A new generic top-level domain for the Chinese word for ‘trademark’, ‘.商标’, has attracted over 7,000 brand-related registrations since it launched last year. In a bid to bolster its primary selling point of being a trusted online space in China, the registry’s general manager has confirmed to World Trademark Review that it is lining up discussions with major online platforms to encourage brand promotion of the domain in a bid to help Chinese consumers find authentic goods and services.
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