Blog results - found 85
It was reported over the weekend that fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move is part of a marketing campaign dubbed ‘Go with the Fake’, aimed at encouraging consumers to “wear whatever they want”. While the campaign is creating a lot of online buzz, some have contended that it is also glorifying counterfeit goods in the process.
Alibaba on the offensive: warns brands not to trust Notorious Markets List, undecided on future cooperation
Alibaba Group continues to talk tough in the wake of its online marketplace Taobao remaining on the Office of the US Trade Representative’s latest Notorious Markets List. Talking to World Trademark Review, an Alibaba spokesperson claims that brand owners should no longer trust the list and revealed that the company may not submit evidence for future reports.
The Office of the US Trade Representative (USTR) has released the latest edition of its annual Special 301 Out-of-Cycle Review of Notorious Markets, in which it highlights marketplaces that it claims facilitate substantial intellectual property infringement. Alibaba Group's Taobao remains on the list, and in response, Alibaba has labelled itself “a scapegoat for the USTR to win points in a highly-politicised environment” and claims that it "not only met but dramatically exceeded" last year's recommendations.
As the year draws to a close, World Trademark Review has decided to take a look back and identify the trademark personalities that have had a significant impact in 2017. Be it those who dominated the news agenda, influenced public dialogue or raised the profile of trademarks (for good or bad), a whole host of personalities both individuals and entities have hit the headlines this year.
Fighting fakes over the festive period: anti-counterfeiting activity steps up as shopping season begins
With Christmas less than a month away and Black Friday and Cyber Monday having kick-started the online shopping season, government agencies and associated organisations have stepped up their anti-counterfeiting messaging and enforcement efforts. Leading this push was yesterday’s announcement of the results of a joint action against websites selling counterfeit products facilitated by Europol and Interpol a move that saw a dramatic increase in seized domain names compared to previous years.
The blunt approach: New Zealand attorney’s innovative strategy to trademark education following public outrage
After public outrage over a trademark infringement dispute, a New Zealand-based attorney has penned a column claiming that New Zealanders are “unsophisticated and naive” in their attitude towards IP rights. The move is unique in its blunt tone to readers, but it may prove to be an effective approach to educating the public when misleading or hyperbolic trademark stories go viral.
UKIP “ripping off” Premier League logo, Greece warns of fake GIs, US brands in the age of Trump: news round-up
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at the latest brand value ranking table, research into US brands in the Trump era, a darknet seller arrested on his way to a beard competition and the death of a notorious cybersquatter and “news satirist”.
New anti-counterfeiting coalition aims "to lead” in lobbying Trump administration to step up fight against fakes
The Precious Metals Association of North America has announced the formation of a national coalition to “protect IP rights against foreign counterfeiting operations”. A representative tells World Trademark Review that the organisation has already begun discussions with influential members of Congress and the Trump administration to strengthen federal efforts to tackle foreign counterfeit operations.
Counterfeit buyers increasingly using Chinese agents that promote sending fakes through “sensitive shipping lines”
Evidence suggests that purchasers of counterfeit goods are increasingly using buying agents in China to send their products to them internationally. Worryingly, some of these agents are proactively promoting their ability to get replica products through customs with one promising that they will be sent via “sensitive shipping lines”.
‘Michaeled’ bags, ‘Okly’ sunglasses; how counterfeiters are using "brand codewords" to get around marketplace filters
Sellers of counterfeits and imitation products on various online marketplaces are adopting brand-based keywords to avoid being caught by search filters implemented to identify and remove listings for fake goods. While the use of keywords is an extra hurdle that brand owners must overcome when enforcing against counterfeits, it also demonstrates the extra effort that sellers must now go to due to additional rights protection mechanisms being implemented by e-commerce platforms.
The search to prove that trademark dilution exists; new study casts “serious doubt” on validity of current evidence
Trademark dilution is an often-used legal concept by rights holders of well-known brands, and has been at the centre of a number of well-publicised court battles. Nonetheless, it is also an elusive concept and a new study which sought to shine further light on the phenomenon has concluded that there are “serious doubts” on the validity of all current evidence of its existence.
Trump Administration's first Special 301 Report slams Canada and Mexico for inadequate border enforcement against counterfeits
The Office of the US Trade Representative (USTR) has published the 2017 Special 301 Report, the first released under the Trump administration. While Pakistan and Spain are complimented for “positive momentum” behind their IP regimes, the report knocks a number of jurisdictions including neighbours Canada and Mexico for what it deems to be ineffective border enforcement against fakes.
In an exclusive interview with World Trademark Review, the CEO of the International Trademark Association (INTA) speaks about its increased activity in the anti-counterfeiting arena, and expands on current and future activities in this regard. He also notes that partnerships are being sought with other IP and non-IP organisations, but only when there is “mutual respect” between the parties.
Rise of the Instagram counterfeit educators: Yeezy Busta on exposing celebrities for wearing fakes and why brands should hook up with influencers
A new generation of anti-counterfeiting advocates are spreading the word about fake goods on social media, often gaining hundreds of thousands of followers in the process. One of the most respected in this fledgling scene, Yeezy Busta, has spoken to World Trademark Review about the support he’s received from adidas and the need for high-profile brands to work with influencers to “make wearing fakes socially unacceptable”.
Amazon announces expanded anti-counterfeiting programme, but claims arise of fakes being part of Amazon Marketplace's own inventory
E-commerce giant Amazon has confirmed that it is expanding its anti-counterfeiting programme to allow rights holders to register their logos and intellectual property to expedite the removal of counterfeit listings. The move follows criticism over a perceived increase in fakes sold by third parties on the Amazon platform in the last 12 months. However, recent claims have emerged that Amazon itself has counterfeit products as part of its own inventory.
Exclusive survey reveals IACC member sentiment: broadly positive but concerns linger over transparency
An exclusive survey, conducted in the past fortnight by World Trademark Review, has revealed that members of the International Anticounterfeiting Coalition have a mostly positive opinion about the organisation and its trajectory. But while its programmes were rated highly by survey respondents especially in regards to training and lobbying efforts concern was expressed around the organisation’s leadership and a perceived lack of transparency.
“Cure the disease, not the symptom” prominent critic calls for improved YouTube takedown process following questionable trademark claim
Popular video game critic Jim Sterling has sparked a fierce online debate about how companies allegedly abuse IP-reporting tools on YouTube to censor criticism. This follows developer STICLI Games filing a trademark takedown request on a video critical of one of its games, basing its grievance solely on a stipulation in its strict end user licence agreement.
Alibaba-backed Indian marketplace Paytm Mall lacks dedicated IP infringement reporting mechanism; brand owners urged to push for change
A new marketplace platform, Paytm Mall, launched in India last month and has lofty expansion plans as it bids to become a major player in the Indian consumer shopping space. However, the marketplace which has been financially backed by Alibaba Group to the tune of around $170 million appears to have a number of IP infringing listings and currently no dedicated mechanism in place to report them.
Leading e-sports players must take trademark protection seriously or risk losing ownership of their gamertags
The e-sports industry is growing at a rapid pace and its most successful professional teams are starting to form effective brand protection strategies. However, two IP lawyers in the space warn that many individual players are ignoring the risks posed by the failure to protect their gamertags.
Alibaba Group has taken a hard line against users that file false or misleading IP infringement complaints, claiming that 24% of all complaints it receives are deemed “malicious” and “a drain on the group’s efforts to stamp out counterfeits”. Highlighting its strong stance on the matter, it confirmed it had barred one company from lodging complaints due to repeated misuses of its complaints platform. However, one commentator claims that the problem is of the ecommerce giant’s own making.
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