Blog results - found 27
An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets. Common trends include the use of cryptocurrency and Elon Musk to lure in users, with one expert telling us that tackling hoax articles targeting brands or public figures can feel like “a game of whack-a-mole”.
The European Union’s GDPR legislation, which came into force last Friday, has caused ongoing and significant concern around access to WHOIS data. To take the pulse of how brand protection service providers are dealing with the changes, and what it means for their customers, we spoke with three industry experts and the feedback to the regime was decidedly mixed.
As Alibaba’s Anti-counterfeiting Alliance grows, is Amazon now the primary battleground in the war against fakes?
Alibaba Group has confirmed that membership to its Anti-counterfeiting Alliance has climbed to over 100 brands, a significant rise from the original 30 when the initiative launched in January 2017. While brand support for Alibaba appears to be growing, exclusive survey data reveals the Chinese giant is still a significant challenge for rights holders tackling fakes but respondents also claim that Amazon is “less and less willing to help brand owners”.
The brand logos which appear the most on Instagram and Twitter posts have been revealed, with sports brands adidas and Nike leading the pack. The results, which are included in a new report by Brandwatch, are a reminder of the challenge that rights holders face in controlling their intellectual property on social networks and the need for brand protection practitioners to continually evolve their practice in the online space.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
While consumers enjoy the low prices offered on Black Friday, the sales period is a significant challenge for trademark practitioners especially for protecting shoppers from online scams. Exclusive research looks at how well-known fashion and retail brands have utilised (or not) key new generic top-level domains (gTLDs), including ‘.blackfriday’ and ‘.shop’. We find that few brands are taking advantage of new gTLDs for marketing purposes and, unsurprisingly, numerous examples of cybersquatting and unusual examples of brand hijackings.
UKIP “ripping off” Premier League logo, Greece warns of fake GIs, US brands in the age of Trump: news round-up
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at the latest brand value ranking table, research into US brands in the Trump era, a darknet seller arrested on his way to a beard competition and the death of a notorious cybersquatter and “news satirist”.
‘Michaeled’ bags, ‘Okly’ sunglasses; how counterfeiters are using "brand codewords" to get around marketplace filters
Sellers of counterfeits and imitation products on various online marketplaces are adopting brand-based keywords to avoid being caught by search filters implemented to identify and remove listings for fake goods. While the use of keywords is an extra hurdle that brand owners must overcome when enforcing against counterfeits, it also demonstrates the extra effort that sellers must now go to due to additional rights protection mechanisms being implemented by e-commerce platforms.
This week British comic The Beano has built on its “classically cheeky” reputation with a series of marketing stunts that ‘gently parodies’ new Pixar movie Inside Out. Unusually for a campaign that ambushes a third party’s marketing campaign, The Beano's editor-in-chief has told World Trademark Review he hopes the target reacts to it.
The WTR Premium Daily email will be taking a summer break over August, with the full blog and Premium Daily email service for subscribers recommencing on Tuesday September 1. In the meantime, we take a look back at the most-read articles and legal updates in the first seven months of 2015 on World Trademark Review.
The Eurovision Song Contest, launched in 1956, has become one of most recognisable event brands in the world. With this enduring popularity comes a whole host of IP challenges that the event’s producer, the European Broadcasting Union (EBU), has to contend with. However, unlike the very strict enforcement approach taken by organisers of major sporting events, the EBU’s IP department tells World Trademark Review that it sometimes “deliberately tolerates infringements”.
The in-house counsel who heads up YouTube's trademark and anti-counterfeiting policies has told WTR that finding the correct balance between alleviating brand owner concerns and protecting the free speech of its users is a challenge, although she notes that the two concepts are not mutually exclusive.
A new report into keyword advertising across a selection of search engines has illustrated the significant traffic loss that results from third parties capitalising on trademark terms, and highlighted the need for trademark counsel to ensure that policing looks beyond Google and Bing.
A bitter dispute involving a series of US trademarks between Groupon and the open-source GNOME Project, which came to an end this week, has highlighted the power of online campaigns to have a major impact on corporate trademark strategies.
The WTR Premium Daily email will be taking a summer break over August, with the full blog and Premium Daily email service for subscribers recommencing on Tuesday August 30. Meanwhile, here’s a look at the most popular articles and legal updates in the first seven months of 2016 on World Trademark Review.
An internet security company’s trademark filings for the brand name of a rival organisation has caused an uproar in the technology community. While the company has now abandoned the applications, the PR storm surrounding the initial filings exacerbated by its CEO”s “patronising” comments on the company’s public message board demonstrates the need for effective messaging around trademark strategies.
In this update, the World Trademark Review editorial team present some of the highlights from the third day of the 2016 INTA Annual Meeting, including complaints about graphic imagery on exhibition stands, insights into the true scale of app store infringement, heated debate over trademark protection for hashtags and an interview with the law firm that is so intent on spreading its message that it booked two exhibition stands.
In this update, the World Trademark Review editorial team present some of the highlights from the second jam-packed day of the 2016 INTA Annual Meeting, including novel approaches to trademark enforcement, a chilling reminder of the link between counterfeiting and terrorism, how the ongoing US election campaign is affecting IP in some countries and why the Japan Patent Office has not accepted any of the 477 applications for colour trademarks that it has received so far.
Orlando is currently packed to the rafters with trademark lawyers attending INTA’s 2016 Annual Meeting. World Trademark Review reporters Tim Lince, Jacob Schindler and Cassie Lam present some of their highlights from the first full day of the event, including what Taylor Swift can teach us about personal branding, IP anecdotes featuring Harry Potter, Vox Populi's latest '.sucks' INTA marketing stunt and observations from an INTA newbie.
If this year’s technology predictions hold true, 2016 will be the year that virtual reality (VR) begins to break into the mainstream. As products from the likes of Google, Facebook, Microsoft, Sony, HTC and Samsung add much-needed competition to a new generation of VR devices, one IP expert tells World Trademark Review that VR platforms and VR-related domains should now be on the policing schedule for most brand owners.
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