Blog results - found 25
An analysis of take-up within the two most relevant new gTLDs - ‘.law’ and ‘.legal’ - suggests that law firms are taking a tentative approach to their new gTLD registration strategies, with only a quarter of the sample we studied registering the equivalent of their key domain name in either of the strings.
This week British comic The Beano has built on its “classically cheeky” reputation with a series of marketing stunts that ‘gently parodies’ new Pixar movie Inside Out. Unusually for a campaign that ambushes a third party’s marketing campaign, The Beano's editor-in-chief has told World Trademark Review he hopes the target reacts to it.
The WTR Premium Daily email will be taking a summer break over August, with the full blog and Premium Daily email service for subscribers recommencing on Tuesday September 1. In the meantime, we take a look back at the most-read articles and legal updates in the first seven months of 2015 on World Trademark Review.
The Eurovision Song Contest, launched in 1956, has become one of most recognisable event brands in the world. With this enduring popularity comes a whole host of IP challenges that the event’s producer, the European Broadcasting Union (EBU), has to contend with. However, unlike the very strict enforcement approach taken by organisers of major sporting events, the EBU’s IP department tells World Trademark Review that it sometimes “deliberately tolerates infringements”.
The in-house counsel who heads up YouTube's trademark and anti-counterfeiting policies has told WTR that finding the correct balance between alleviating brand owner concerns and protecting the free speech of its users is a challenge, although she notes that the two concepts are not mutually exclusive.
A new report into keyword advertising across a selection of search engines has illustrated the significant traffic loss that results from third parties capitalising on trademark terms, and highlighted the need for trademark counsel to ensure that policing looks beyond Google and Bing.
A bitter dispute involving a series of US trademarks between Groupon and the open-source GNOME Project, which came to an end this week, has highlighted the power of online campaigns to have a major impact on corporate trademark strategies.
As Alibaba’s Anti-counterfeiting Alliance grows, is Amazon now the primary battleground in the war against fakes?
Alibaba Group has confirmed that membership to its Anti-counterfeiting Alliance has climbed to over 100 brands, a significant rise from the original 30 when the initiative launched in January 2017. While brand support for Alibaba appears to be growing, exclusive survey data reveals the Chinese giant is still a significant challenge for rights holders tackling fakes but respondents also claim that Amazon is “less and less willing to help brand owners”.
The brand logos which appear the most on Instagram and Twitter posts have been revealed, with sports brands adidas and Nike leading the pack. The results, which are included in a new report by Brandwatch, are a reminder of the challenge that rights holders face in controlling their intellectual property on social networks and the need for brand protection practitioners to continually evolve their practice in the online space.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
While consumers enjoy the low prices offered on Black Friday, the sales period is a significant challenge for trademark practitioners especially for protecting shoppers from online scams. Exclusive research looks at how well-known fashion and retail brands have utilised (or not) key new generic top-level domains (gTLDs), including ‘.blackfriday’ and ‘.shop’. We find that few brands are taking advantage of new gTLDs for marketing purposes and, unsurprisingly, numerous examples of cybersquatting and unusual examples of brand hijackings.
UKIP “ripping off” Premier League logo, Greece warns of fake GIs, US brands in the age of Trump: news round-up
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at the latest brand value ranking table, research into US brands in the Trump era, a darknet seller arrested on his way to a beard competition and the death of a notorious cybersquatter and “news satirist”.
‘Michaeled’ bags, ‘Okly’ sunglasses; how counterfeiters are using "brand codewords" to get around marketplace filters
Sellers of counterfeits and imitation products on various online marketplaces are adopting brand-based keywords to avoid being caught by search filters implemented to identify and remove listings for fake goods. While the use of keywords is an extra hurdle that brand owners must overcome when enforcing against counterfeits, it also demonstrates the extra effort that sellers must now go to due to additional rights protection mechanisms being implemented by e-commerce platforms.
The 2017 Global Trademark Benchmarking Survey has revealed mixed fortunes for corporate trademark departments. While one-third reported budget increases over the past year, one-quarter have faced the harsh reality of reduced funding. At the same time, online infringement is increasing, leading many to make hard choices when prioritising their enforcement efforts. We take a look at this, and other findings from our exclusive survey, in our latest infographic.
Cyberpunk legend expresses concern over controversial trademark: "I wish someone from CD Projekt Red would contact me"
There has been an outcry over trademark applications for the term CYBERPUNK filed by video game developer CD Projekt Red. While much of the negative sentiment has been put to rest after the company released an open letter expanding on the marks, some concern remains including from Bruce Bethke, who originally coined the term ‘cyberpunk’ in 1980.
Trademark implications of Brexit, Trump and Samsung Note 7 crisis feature in our most-read list of 2016
As 2016 draws to a close, it’s time to take a look back at the blogs which received the most reads in the past 12 months. Our list includes the brand value hit of Samsung’s Note 7 crisis, Alibaba’s spat with Chinese ecommerce rival JD.com and trademark applications attempting to commercialise the Panama Papers, Brexit and the once-popular ‘meme’ Be Like Bill.
Online communities of so-called ‘alt right’ internet users have developed code words to hide bigoted slurs on social media in a bid to avoid perceived censorship. The code uses high-profile brand names, including Google, Yahoo and Skype, to substitute for offensive words to describe ethnic groups including African Americans, Mexicans and Jews. World Trademark Review has spoken to experts about what the affected brand owners can do but in terms of legal remedies, the options appear to be limited.
The low-cost Raspberry Pi computer celebrated the sale of its 10 millionth unit last week, and has been hailed in the technology sector as a transformative device for education and developing nations. For those in the IP space, one attorney tells World Trademark Review that the device could be used to reduce costs and streamline the more common tasks of IP law firms.
The WTR Premium Daily email will be taking a summer break over August, with the full blog and Premium Daily email service for subscribers recommencing on Tuesday August 30. Meanwhile, here’s a look at the most popular articles and legal updates in the first seven months of 2016 on World Trademark Review.
An internet security company’s trademark filings for the brand name of a rival organisation has caused an uproar in the technology community. While the company has now abandoned the applications, the PR storm surrounding the initial filings exacerbated by its CEO”s “patronising” comments on the company’s public message board demonstrates the need for effective messaging around trademark strategies.
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