Blog results - found 11
An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets. Common trends include the use of cryptocurrency and Elon Musk to lure in users, with one expert telling us that tackling hoax articles targeting brands or public figures can feel like “a game of whack-a-mole”.
During a session at last week’s ECTA Annual Conference, experts made some bold often startling predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as how artificial intelligence and automation will improve efficiency, there were some unexpected suggestions, including how the role of law could change in the future.
A new study has revealed that legal contract reviews conducted by an artificial intelligence (AI) platform can now reach an accuracy rate surpassing experienced lawyers. Talking to World Trademark Review, a representative from the company behind the research, LawGeex, claims that AI could be used “for the low-hanging fruit that take up a lot of in-house counsel time”.
The brand logos which appear the most on Instagram and Twitter posts have been revealed, with sports brands adidas and Nike leading the pack. The results, which are included in a new report by Brandwatch, are a reminder of the challenge that rights holders face in controlling their intellectual property on social networks and the need for brand protection practitioners to continually evolve their practice in the online space.
Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty
A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises, however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
The Gleissner Files: investigation reveals massive scope of entrepreneur’s global trademark and domain portfolio
The vast domain name and trademark portfolio of entrepreneur and film producer Michael Gleissner can be revealed following an extensive investigation by World Trademark Review. The operation spans at least 36 countries with an estimated cost of close to $750,000 for trademark filings alone. Due to the breadth of this ongoing activity, and with high-profile brands such as BMW, Western Digital and even US President Donald Trump currently challenging some of his marks, every rights holder should take notice.
New data has revealed that technology giant LG was the most prolific filer of trademark applications at the US Patent and Trademark Office in 2016, with entertainment conglomerates CBS, Time Warner and Disney just behind. Meanwhile, Apple which had the most trademarks of any major tech company a few years ago filed less than 70 marks last year, leading one industry commentator to ask: “Hey Apple, why aren’t you filing trademark applications?”
An internet security company’s trademark filings for the brand name of a rival organisation has caused an uproar in the technology community. While the company has now abandoned the applications, the PR storm surrounding the initial filings exacerbated by its CEO”s “patronising” comments on the company’s public message board demonstrates the need for effective messaging around trademark strategies.
Trademark implications of Brexit, Trump and Samsung Note 7 crisis feature in our most-read list of 2016
As 2016 draws to a close, it’s time to take a look back at the blogs which received the most reads in the past 12 months. Our list includes the brand value hit of Samsung’s Note 7 crisis, Alibaba’s spat with Chinese ecommerce rival JD.com and trademark applications attempting to commercialise the Panama Papers, Brexit and the once-popular ‘meme’ Be Like Bill.
Online communities of so-called ‘alt right’ internet users have developed code words to hide bigoted slurs on social media in a bid to avoid perceived censorship. The code uses high-profile brand names, including Google, Yahoo and Skype, to substitute for offensive words to describe ethnic groups including African Americans, Mexicans and Jews. World Trademark Review has spoken to experts about what the affected brand owners can do but in terms of legal remedies, the options appear to be limited.
The low-cost Raspberry Pi computer celebrated the sale of its 10 millionth unit last week, and has been hailed in the technology sector as a transformative device for education and developing nations. For those in the IP space, one attorney tells World Trademark Review that the device could be used to reduce costs and streamline the more common tasks of IP law firms.
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