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An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets. Common trends include the use of cryptocurrency and Elon Musk to lure in users, with one expert telling us that tackling hoax articles targeting brands or public figures can feel like “a game of whack-a-mole”.
An internet security company’s trademark filings for the brand name of a rival organisation has caused an uproar in the technology community. While the company has now abandoned the applications, the PR storm surrounding the initial filings exacerbated by its CEO”s “patronising” comments on the company’s public message board demonstrates the need for effective messaging around trademark strategies.
If this year’s technology predictions hold true, 2016 will be the year that virtual reality (VR) begins to break into the mainstream. As products from the likes of Google, Facebook, Microsoft, Sony, HTC and Samsung add much-needed competition to a new generation of VR devices, one IP expert tells World Trademark Review that VR platforms and VR-related domains should now be on the policing schedule for most brand owners.
Online communities of so-called ‘alt right’ internet users have developed code words to hide bigoted slurs on social media in a bid to avoid perceived censorship. The code uses high-profile brand names, including Google, Yahoo and Skype, to substitute for offensive words to describe ethnic groups including African Americans, Mexicans and Jews. World Trademark Review has spoken to experts about what the affected brand owners can do but in terms of legal remedies, the options appear to be limited.
An investigation by World Trademark Review has uncovered new tactics being implemented by counterfeit sellers in response to more stringent anti-counterfeiting policies on online marketplaces. It is another reminder of the daunting task faced by both brand owners and online marketplaces in the battle to stop fakes and the ever-evolving methods being used by those who sell counterfeit goods.
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