Blog results - found 4
A well-loved Canadian pastry company got entangled in a PR crisis this week over accusations of perceived trademark enforcement overreach. While the marketing team gave a canny response on social media which appears to have quelled most of the outcry, evidence suggests that the negative impact could have a lasting effect on the brand. It is another reminder of the risks of trademark enforcement and how practitioners must tread carefully in the age of social media.
Professor slams ‘pro plain packaging for alcohol’ media reports, calls for more research into warning labels
A new study which looks at the effectiveness of warning labels on alcoholic products has slammed media reports claiming that it is advocating for plain packaging. Talking to World Trademark Review, Matthew Field, a professor of psychology at the University of Liverpool, claims the study has been ‘misrepresented’ by the media and voiced doubt that plain packaging would ever be implemented on alcoholic or sugary products.
The African Intellectual Property Organisation (OAPI) held its first annual Brand Awards recently, in which cash prizes and trademark filing vouchers were given to local brands judged to be distinctive. Talking to World Trademark Review, OAPI’s director of legal affairs and cooperation, Maurice Batanga, says that the initiative has proved effective and encourages other IP offices to consider a similar approach to promote innovative use of trademarks.
A new study from BillerudKorsnäs has found that a significant proportion of consumers would pay extra for sustainable packaging and would even change brands to do so. However, talking to World Trademark Review, a BillerudKorsnäs representative suggests that one challenge could be the sheer number of certification trademarks that exist with so-called “label-mania” making it difficult for brands to effectively communicate sustainability credentials to consumers.
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