Blog results - found 82
Groundbreaking paper suggests neuroscience could transform trademark strategies both inside and outside the courtroom
A new research paper foresees a future in which brain scans fundamentally transform the current understanding of trademarks. The paper, released last month, predicts that so-called 'neuromarks' a neural map unique to each brand could become crucial sources of evidence in trademark disputes and provide a biological baseline for the basic questions at the heart of trademark law.
Trademark trolls in Canada? Data reveals rise in “suspicious” applications are nearly all related to millionaire Gleissner
There have been recent reports of a steep rise in so-called 'trademark trolls' in Canada, following fears that the impending overhaul of the Canadian Trademarks Act could lead to an increase in nefarious activity on the register. However, new research suggests the vast majority of the “suspicious” applications over the past year are related to notorious trademark filer Michael Gleissner leading to calls for the Canadian IP Office to “take action”.
The Venezuelan Patent and Trademark Office has suspended payment of official fees by foreign applicants for the foreseeable future. The situation, which has resulted in services including renewals and changes of ownership grinding to a halt for many brand owners, has been described by one local attorney as “lacking legal basis” and leaving IP owners “in limbo”.
“We’re running out of good trademarks” groundbreaking study reveals 81% of common words are registered marks
A new study scrutinising the millions of marks on the US trademark register has discovered that more than 81% of the 1,000 most frequently-used words in the English language are already registered as single-word trademarks. One of the study’s authors characterises the findings as “disturbing”, warning that it could cause problems for those seeking to create brand names in the future.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
It was reported over the weekend that fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move is part of a marketing campaign dubbed ‘Go with the Fake’, aimed at encouraging consumers to “wear whatever they want”. While the campaign is creating a lot of online buzz, some have contended that it is also glorifying counterfeit goods in the process.
“No imminent AI apocalypse” tech expert rejects predictions of mass job losses in trademark industry
Alibaba CEO Jack Ma predicted last week that artificial intelligence (AI) “will kill many jobs”, with reports claiming that AI will trigger the fourth industrial revolution. But the founder of a legal technology company has told World Trademark Review that reports of impending mass job losses in the trademark industry due to AI are overblown. The issue is hotly contested, with some claiming that INTA must do more to prepare professionals for the rise of AI.
"Infamous troll" Michael Gleissner involved in 5% of all live contested trademark cases in United Kingdom
In a decision which one trademark attorney characterises as “good news for brand owners”, the UK Intellectual Property Office has upheld an earlier decision which dismissed entrepreneur Michael Gleissner’s attempt to register the common name ALEXANDER as a trademark. The decision includes the startling reveal that entities related to Gleissner account for 5% of all live contested trademark cases in the United Kingdom demonstrating the unprecedented volume of the millionaire’s filing activity.
Trademark practitioners are once again invited to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry, tracks industry trends and identifies how practice is evolving to counter new threats and embrace fresh opportunities. Participation in the survey is free of charge and designed to give counsel both in-house and in private practice the opportunity to have their say on the state of the trademark industry.
A new study has found that a majority of trademark practitioners rely on free search tools when clearing marks, with a further claim that this growing reliance may be the cause for a rise in infringement. The research highlights the continuing budgetary pressures faced by practitioners, the ongoing improvement of free online search tools, and the increasing need for IP services companies to differentiate themselves from ever-more-sophisticated free alternatives.
Alibaba on the offensive: warns brands not to trust Notorious Markets List, undecided on future cooperation
Alibaba Group continues to talk tough in the wake of its online marketplace Taobao remaining on the Office of the US Trade Representative’s latest Notorious Markets List. Talking to World Trademark Review, an Alibaba spokesperson claims that brand owners should no longer trust the list and revealed that the company may not submit evidence for future reports.
Business owners have spoken to World Trademark Review about their anger and confusion over the mysterious trademark activity of entrepreneur Michael Gleissner. One, who recently prevailed against Gleissner in a 16-month trademark dispute, claims that he has yet to be paid legal costs and calls on IP offices to address “malicious action against legitimate trademarks” urgently.
As the year draws to a close, World Trademark Review has decided to take a look back and identify the trademark personalities that have had a significant impact in 2017. Be it those who dominated the news agenda, influenced public dialogue or raised the profile of trademarks (for good or bad), a whole host of personalities both individuals and entities have hit the headlines this year.
A well-loved Canadian pastry company got entangled in a PR crisis this week over accusations of perceived trademark enforcement overreach. While the marketing team gave a canny response on social media which appears to have quelled most of the outcry, evidence suggests that the negative impact could have a lasting effect on the brand. It is another reminder of the risks of trademark enforcement and how practitioners must tread carefully in the age of social media.
While consumers enjoy the low prices offered on Black Friday, the sales period is a significant challenge for trademark practitioners especially for protecting shoppers from online scams. Exclusive research looks at how well-known fashion and retail brands have utilised (or not) key new generic top-level domains (gTLDs), including ‘.blackfriday’ and ‘.shop’. We find that few brands are taking advantage of new gTLDs for marketing purposes and, unsurprisingly, numerous examples of cybersquatting and unusual examples of brand hijackings.
Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times
It has been a particularly tumultuous week for coffee maker Keurig, with the hashtag BoycottKeurig trending on social media following the company’s public declaration that it was pulling advertising linked to a right-wing news pundit. As one expert tells us, the week’s events highlight the challenge that brands face at a time when partisan tensions are at an all-time high.
IP services sales blitz continues; Corsearch to be purchased by private equity firm in $140 million cash move
It has been announced that information services company Wolters Kluwer has agreed to sell trademark search platform Corsearch to private equity entity Audax Group in a $140 million deal. The move is the latest acquisition in a series of deals centred on IP services companies, and once again demonstrates the attractiveness that private equity firms see in IP technology.
Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty
A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises, however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
Digital language databases more effective than dictionaries or media usage to defend against genericide: study
A recent study has analysed the three most common forms of evidence used in genericism cases and found that corpus linguistics (ie, the use of a digital language databases) could prove to be “more beneficial” for rights holders looking to protect their brand from the threat of genericide. However, the author urges cautions over its use, saying that courts should reconsider the use of linguistic data altogether and reclaim the primary significance test in genericism cases.
The Gleissner Files: investigation reveals massive scope of entrepreneur’s global trademark and domain portfolio
The vast domain name and trademark portfolio of entrepreneur and film producer Michael Gleissner can be revealed following an extensive investigation by World Trademark Review. The operation spans at least 36 countries with an estimated cost of close to $750,000 for trademark filings alone. Due to the breadth of this ongoing activity, and with high-profile brands such as BMW, Western Digital and even US President Donald Trump currently challenging some of his marks, every rights holder should take notice.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email