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In this year’s WTR Global Trademark Benchmarking Survey, one of the biggest trends observed was the sharp increase in online enforcement activities undertaken by corporate counsel. We take a look at this, and some of the other findings, in the infographic below.
A team of academics have launched a project to bring scientific rigour to trademark infringement cases, including the development of a computer tool to objectively calculate the ‘similarity score’ between brand names.
A new social network is hoping to shake up the social media model by paying users the majority of the advertising revenues generated from their content. weare8 officially launched its beta website last month and its co-founder tells World Trademark Review that the protection of IP and trademarks is one of the platform’s top priorities.
New research into typosquatting has highlighted the increasingly sophisticated methods that typosquatters are implementing to dupe users and revealed a number of trends that trademark counsel should pay heed to.
WTR conducted research this week that suggests that new social media website Ello is friendlier to brands than it lets on. Despite that, trademark owners should consider taking brand protection methods sooner rather than later.
The furore surrounding trademark applications filed by pop star Taylor Swift is another example of the confused and inaccurate reporting of trademark law in the media. The coverage has also sparked possibly the first trademark protest song.
While not a new phenomenon, over the past few weeks a number of increasingly sophisticated fake news websites have created headaches for media brands. The owner of a number of these sites has suggested to World Trademark Review that more such attacks are planned.
Messaging apps, including WhatsApp, Viber and Telegram, should consider offering a trademark abuse reporting mechanism for brand owners to combat spam, according to a leading online brand protection firm.
The threat of genericism is a constant fear for the owners of successful mainstream brands, and one that is keepings its head above the water, despite being bombarded with genericism challenges, is Kleenex. However, the counsel charged with protecting the trademark notes that the level of misinformation online makes this an uphill battle.
It should be a time of Christmas cheer, but the brand protection challenge over the upcoming festive period will likely intensify rather than abate. James Corlett, senior manager of legal at fashion brand Karen Millen, offers some pointers on how brands can ensure that monitoring efforts continue while also giving overworked in-house staff a breather.
A British charity’s dispute with a far-right political party over the use of the red poppy image highlights both the difficulties facing cause-related not-for-profits when their message is politicised and how trademark law could come to the rescue.
A bitter dispute involving a series of US trademarks between Groupon and the open-source GNOME Project, which came to an end this week, has highlighted the power of online campaigns to have a major impact on corporate trademark strategies.
The lead mechanical engineer of 3D printing manufacturer FSL3D, which raised nearly $1 million on Kickstarter earlier in the year, has told World Trademark Review that concerns about the IP threat of 3D printing are “valid”, but new developments are creating big opportunities for brand owners as well.
The tension between allowing fans to interact with a brand and harnessing control of corporate identity has only been exacerbated by the rise of social media, with a dispute between Ferrari and two fan page creators just the latest in a line of disputes. For trademark counsel, the key takeaway relates to the scope of partnership agreements.
This week saw the release of a report supporting plain packaging in Canada, authored by the Canadian Cancer Society. World Trademark Review has previously covered the plain packaging debate from a trademark perspective so this week we spoke to Canadian Cancer Society’s senior policy analyst, Rob Cunningham, to see how persuasive he finds the trademark lobby’s arguments.
The founder of a new 3D printing cafe business, which opened its first branch in London a fortnight ago, has told World Trademark Review that the open source nature of the 3D printing community could make it very difficult for brand owners to control the potential harm the new technology could cause unless fundamental changes are made to business models today.
Last night Apple announced a new iPhone model and a new product line in the form of a smartwatch device. Speculation before the event (fuelled by leaked CAD renderings, patent filings and trademark applications) meant there were few surprises. This highlights a challenge for companies how to ensure that trademark applications don’t give the game away.
With new innovations emerging in anti-counterfeiting and authentication, especially surrounding security methods being developed to combat the counterfeit threat of 3D printing, a natural question to ask is where this leaves the humble hologram. We talk to commentators about the future of holography.
Over the past 18 months, a number of technological innovations placing the fight against counterfeiting in the hands of brands and consumers have hit the market. Such developments are wholly positive, but building consumer take-up is likely to be a long-term game.
A lot of talk about online trademark protection is of brands protecting themselves from infringement, but the changing nature of brands engaging with consumers on social media requires marketing staff to take regular IP training to avoid any legal or trademark hiccups themselves.
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