Blog results - found 49
Versace is to launch a range of products inspired by knock-off versions of the Italian company’s designs. While the fashion house is keen to portray the collection as highlighting the issue of counterfeits, it waits to be seen whether the impact on anti-counterfeiting efforts proves to be positive or negative.
Data shared at last week’s Intellectual Property Owners Association (IPO) annual meeting in Boston suggests that too few trademark owners are contributing to a united front against counterfeiting.
A number of service providers are offering crowdsourcing solutions that allow individuals to report, document and combat counterfeiting in return for rewards. While using the eyes, ears and collective wisdom of the crowd is an innovative approach to anti-counterfeiting, it will need to be backed up by consumer education and engagement if it is to be a game changer.
License! Global magazine reports that the world’s top 150 brand licensors generated US$230 billion globally in 2012 from retail sales of licensed products, while the International Licensing Industry Merchandisers’ Association has found that North American businesses received $4.454 billion in royalties from trademark licensing last year. Such statistics can benefit trademark teams in their efforts to demonstrate corporate value but in-house counsel must also assume a leading role in brand monetisation if they are to do so.
A third of US consumers would not purchase a branded product if they knew the brand belonged to a Chinese company, a recent survey has found. The findings underline the difficulty that Chinese brand owners face in penetrating the US market so what can be done from a trademark perspective to gain a foothold?
A new website has been launched with the aim of providing information to businesses that feel they are victims of trademark bullying. Could 'trademarkbullying.org' develop into a platform for SMEs to voice their grievances and attract more attention to the issue?
Two reports were released this week which underline the global extent of counterfeiting and its links to other criminal activities. Trademark counsel may not be surprised by the findings of the reports, but they can play a crucial role in getting the message to the wider public.
During February and March this year, WTR conducted its fifth annual Global Benchmarking Survey. Two notable trends are the increased focus on policing the web in the face of a social media explosion and the challenges posed by regional online marketplaces.
A recent report from IDC has found that a significant quantity of new computer hardware bought by consumers is pre-loaded with counterfeit software. The findings highlight how a seemingly secure and legitimate supply chain can be breached by counterfeiters without the knowledge of brand owners and their business partners. So what can trademark counsel do to police this unseen menace?
Cancer survivors’ charity Livestrong recently adopted a new logo as part of efforts to renew its brand identity in the wake of the doping scandal surrounding founder and former patron Lance Armstrong. The circumstances surrounding the rebrand offer some valuable lessons for trademark counsel with regards to brand management when celebrity associations go awry.
The Debian Project, which oversees the development and distribution of free and open source operating system Debian, has released a new trademark policy which enables third parties to use its trademarks freely for commercial purposes. While such a laissez-faire approach could be seen as risky, it also presents an opportunity for some non-profit organisations, such as open source projects, to create additional value from their brands.
Last week the Python Software Foundation (PSF) a non-profit organisation which manages licensing of the open source Python programming language revealed its intention to oppose an application for the Community trademark PYTHON made by British company Our Holdings, based on its own claim on the term. While open source communities are oftentimes perceived to stand in opposition to more traditional forms of IP protection, PSF’s move shows the importance that brand can play in open source models.
A number of rights holders are adopting tactics favoured by rogue websites in order to educate consumers about counterfeits, using the very tools abused by infringers to fight back. The strategy was highlighted by Google, which outlined its own cat-and-mouse game with sites selling fakes. The observations were made at the INTA Advanced Anti-Counterfeiting Strategies conference in Istanbul, Turkey.
Budget squeezes remain a fact of life for many anti-counterfeiting professionals, a situation that is unlikely to change overnight. This week, at an INTA conference, brand protection counsel outlined how their companies approach budgeting for anti-counterfeiting activities.
New research suggests that consumers searching the internet for genuine products at bargain prices are just as likely to end up buying counterfeits as those which intentionally seek out fakes.
Following in the footsteps of Facebook and Google+, Amazon is set to rollout its own ‘brand pages’ service. The Amazon Pages initiative will expand the company’s online retailing focus by providing a third-party platform for brand owners to market their own products and might also explain some of the company’s applications to run new gTLDs. WTR examines the key issues that trademark counsel should consider.
Last week, WTR reported on the landmark settlement that ended the long-running keyword dispute between Google and Rosetta Stone. Research released in the week leading up to the settlement underlines the value that keywords create for Google and the challenge of mind-boggling proportions that they pose for trademark counsel.
Recently there have been signs that regulatory authorities in India were considering the prohibition of brand names for pharmaceutical products; while elsewhere, the march towards plain packaging for tobacco products continues with warnings that such legislation could creep into other sectors. Being forced into defending the very concept of trademarks is a headache that counsel can do without but there is a need to educate the public on the benefits of trademarks.
Market analysts highlighted evolving and future trends in licensing at this week’s Brand Licensing Europe 2012 event, offering some valuable pointers for trademark counsel not least the need to prepare for an upswing in online-related work.
As Australia awaits the introduction of plain packaging for tobacco products and other jurisdictions discuss similar proposals, efforts continue to fight plain packaging requirements. And while the prospect of uniform, unbranded packaging is having an impact on investor confidence, one market analyst believes that the cases for tobacco trademark protection under the WTO treaties and BIT “are very strong”.
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