Blog results - found 44
A third of US consumers would not purchase a branded product if they knew the brand belonged to a Chinese company, a recent survey has found. The findings underline the difficulty that Chinese brand owners face in penetrating the US market so what can be done from a trademark perspective to gain a foothold?
A new website has been launched with the aim of providing information to businesses that feel they are victims of trademark bullying. Could 'trademarkbullying.org' develop into a platform for SMEs to voice their grievances and attract more attention to the issue?
Two reports were released this week which underline the global extent of counterfeiting and its links to other criminal activities. Trademark counsel may not be surprised by the findings of the reports, but they can play a crucial role in getting the message to the wider public.
During February and March this year, WTR conducted its fifth annual Global Benchmarking Survey. Two notable trends are the increased focus on policing the web in the face of a social media explosion and the challenges posed by regional online marketplaces.
A recent report from IDC has found that a significant quantity of new computer hardware bought by consumers is pre-loaded with counterfeit software. The findings highlight how a seemingly secure and legitimate supply chain can be breached by counterfeiters without the knowledge of brand owners and their business partners. So what can trademark counsel do to police this unseen menace?
The Debian Project, which oversees the development and distribution of free and open source operating system Debian, has released a new trademark policy which enables third parties to use its trademarks freely for commercial purposes. While such a laissez-faire approach could be seen as risky, it also presents an opportunity for some non-profit organisations, such as open source projects, to create additional value from their brands.
A number of rights holders are adopting tactics favoured by rogue websites in order to educate consumers about counterfeits, using the very tools abused by infringers to fight back. The strategy was highlighted by Google, which outlined its own cat-and-mouse game with sites selling fakes. The observations were made at the INTA Advanced Anti-Counterfeiting Strategies conference in Istanbul, Turkey.
Budget squeezes remain a fact of life for many anti-counterfeiting professionals, a situation that is unlikely to change overnight. This week, at an INTA conference, brand protection counsel outlined how their companies approach budgeting for anti-counterfeiting activities.
New research suggests that consumers searching the internet for genuine products at bargain prices are just as likely to end up buying counterfeits as those which intentionally seek out fakes.
Following in the footsteps of Facebook and Google+, Amazon is set to rollout its own ‘brand pages’ service. The Amazon Pages initiative will expand the company’s online retailing focus by providing a third-party platform for brand owners to market their own products and might also explain some of the company’s applications to run new gTLDs. WTR examines the key issues that trademark counsel should consider.
Last week, WTR reported on the landmark settlement that ended the long-running keyword dispute between Google and Rosetta Stone. Research released in the week leading up to the settlement underlines the value that keywords create for Google and the challenge of mind-boggling proportions that they pose for trademark counsel.
Recently there have been signs that regulatory authorities in India were considering the prohibition of brand names for pharmaceutical products; while elsewhere, the march towards plain packaging for tobacco products continues with warnings that such legislation could creep into other sectors. Being forced into defending the very concept of trademarks is a headache that counsel can do without but there is a need to educate the public on the benefits of trademarks.
Market analysts highlighted evolving and future trends in licensing at this week’s Brand Licensing Europe 2012 event, offering some valuable pointers for trademark counsel not least the need to prepare for an upswing in online-related work.
As Australia awaits the introduction of plain packaging for tobacco products and other jurisdictions discuss similar proposals, efforts continue to fight plain packaging requirements. And while the prospect of uniform, unbranded packaging is having an impact on investor confidence, one market analyst believes that the cases for tobacco trademark protection under the WTO treaties and BIT “are very strong”.
The Anti-Phishing Working Group’s latest report on phishing trends during the first quarter of 2012 has found that, while brand owners have become increasingly vigilant in their defence against the problem, the perpetrators have likewise grown more sophisticated. WTR considers what brand owners can do to combat this ever more complex problem.
A cease-and-desist letter from the trademark team at Jack Daniel’s has caused quite a stir after it was publicised online yesterday. But for once it was not another frenzy over so-called ‘trademark bullying’ that had attracted the attention of media outlets. Instead, the Tennessee whiskey brand’s amicable approach to enforcement has drawn plaudits from online commentators. Jack Daniel’s chief trademark counsel has told WTR why the team decided to adopt this strategy.
In a press statement released last week, Anti Copying In Design (ACID) gave details of a dispute between UK independent designer Rachael Taylor and retail chain Marks & Spencer, which had allegedly copied Taylor’s designs on some of its own fashion lines. After cease-and-desist letters failed to produce results, Taylor took to social media to express her allegations and Marks & Spencer immediately pulled the products in question. Is social media becoming seen as a more powerful and cost-effective enforcement tool for SMEs than the law?
A video purporting to show an event organised by Shell in celebration of the expansion of its Arctic drilling operations surfaced online recently. Though it may appear genuine, the video is in fact the handiwork of a group of anti-consumerism activists. The spoof or parody of corporate communications for political or satirical effect is known as ‘culture jamming’ or ‘subvertising’. As a company which has encountered this activity in the past, Chevron is well placed to offer advice on how to respond to the threat.
Earlier this month a $22 million counterfeiting ring was smashed by French police and Hermès, the luxury brand whose products were being faked by the gang. According to reports, two Hermès employees were dismissed in connection with the investigation, with a number of other current employees also suspected of involvement. Such ‘insider counterfeiting’ is a problem for many brands but there are some positive learnings to be taken from Hermès’ response.
A number of Australian supermarket chains have sought to expand their offerings of cheaper private label or ‘own-brand’ products in response to increased demand due to the recession. While a familiar challenge to many international brand owners, Australian retailers have been warned by one industry heavyweight that there is a limit to how far they can go.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email