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A recent study from the European Commission has attempted to measure the economic value of geographical indications (GIs). The findings suggest that GIs play an important role in the EU economy, with GI-protected products generating worldwide sales worth 54.3 billion in 2010. But can future research such as OHIM’s upcoming ‘IP Impact’ study do more to understand the whole picture when it comes to the value that GIs add?
Last Thursday's World Intellectual Property Day was marked with the official launch of Ideas Matter at Microsoft’s Brussels office. This initiative is the brainchild of a range of multinational corporations, SMEs and trade associations in an effort to counter the growing tide of IP scepticism which, although a global phenomenon, is most marked here in Europe. Importantly, trademarks are seen as playing a vital role in these efforts.
The ECJ has ruled that Anheuser-Busch InBev must continue to share the BUDWEISER trademark with Budejovický Budvar when marketing its products in Britain.
The Office for Harmonization in the Internal Market (OHIM) has expanded on its plans to measure the economic impact of IP in Europe research which could play a critical role in reversing negative public opinion on IP.
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