Blog results - found 62
Sustainability is a critical component of brand value in Asia and Chinese companies are falling behind
Asian Correspondent announced the release of the inaugural edition of its CSR50 Index last week, with the new ranking intended to highlight the “environmentally-conscious companies” that have done the most to “promote sustainable practice within the Asia region” in the past year.
The Indian parliament is likely to enact strict regulations governing celebrity endorsements during its budget session beginning later this month, as the debate surrounding the potential impact of the new rules on brand owners’ businesses heats up.
China’s top court has handed down its eagerly anticipated ruling in one of the country’s most high-profile trademark cases to date. While it is a partially positive result for former professional basketball player Michael Jordan, commentators note that it is too early to adjudge its wider effect.
Merchandise produced in anticipation of a Cleveland Indians victory in the US baseball World Series will be destroyed rather than donated to communities in poorer countries, in a break with what has become standard procedure for US sports associations. While Major League Baseball (MLB) seem to have cited trademark and reputation issues as the reason, the new direction could negatively impact on the MLB brand and those of its teams.
Procter & Gamble appears to be intensifying its enforcement efforts in relation to its key product brands, as it tackles another alleged violation of IP rights covering its Head & Shoulders haircare line.
Trademark squatting remains a major problem for brand owners in China. But recent court cases indicate that counsel are calling on merchandising rights as a new strategy for combating bad-faith filings in the country.
Foxconn’s $3.5 billion acquisition of a majority stake in Sharp, which was completed last month, marked what is presumably the largest foreign takeover of a Japanese company yet. And with the Taiwanese outfit’s installation of one of its own team as CEO, Sharp’s brand strategy appears to be heading in a new direction.
One of the arguments made against the introduction of plain packaging for cigarettes and other tobacco products is that the absence of branding would exacerbate the problem of counterfeiting, with potentially unsafe products becoming more accessible. As Malaysia lays the groundwork for a plain packaging regime, a recent poll of Malaysian consumers would seem to support that concern.
“Bargaining power is tilting in favour of Chinese licensees” as country’s appetite for top brands continues to grow
A feature in the current issue of World Trademark Review explores China’s trademark licensing landscape and charts its development over recent years. Traditionally, rights holders proved hesitant to exploit the potential of this huge market, which was long seen as fraught with risk and difficulty. But today, licensing into China is a lucrative industry and Chinese licensees are far more sophisticated when it comes to doing deals.
Filings expected to plummet as Japanese companies streamline portfolios and focus on utilisation of existing rights
The Japan Patent Office recently published an overview of its 2015 IP activity survey findings. Highlighting trends in trademark strategy among Japanese organisations, the survey suggests that brand owners in the country are becoming increasingly selective when it comes to filing applications and are seeking ways to extract added value from their portfolios. Such a trend could have a direct impact on law firm revenues and strategies.
After vanishing from shopping precincts in Australia and New Zealand earlier this month due to bankruptcy, consumer electronics retailer Dick Smith has been reborn as an online-only store thanks to the successful sale of its IP assets. The fall and rise of this household-name brand shows that the open market can present rich opportunities for both those looking to monetise trademark rights and those looking to acquire proven brands. However, there are also significant risks.
As has been widely reported in recent months, the wheels appear to have fallen off of China’s economic juggernaut (or at least to have picked up a few punctures). As might be expected, the slowdown is leading to a tightening of consumer purse strings, particularly when it comes products and services sold in higher price brackets including, notably, luxury goods. For brands, the concern will be that buyers now turn to fake alternatives.
Allegations that McDonald’s restaurants have been charging customers in some of New Zealand’s poorest areas more than those in wealthier districts have highlighted the challenge facing franchisors when trying to control brand messaging.
A report from the International Business Times this week highlighted the issues faced by brand owners in China as they tackle the issue of knock-offs. That combatting counterfeiters is a challenge is not news in itself. However, some companies have tried to pass the cost of counterfeiting on to their customers and have attracted heavy criticism as a result.
A feature in India’s Economic Times outlines a number of high-profile comparative advertising campaigns carried out by companies operating in the country. Trademark counsel may be surprised at the nature of the comparisons made by advertisers as well as the relatively free rein with which they appear to be able to use competitors’ products in their advertising.
The Debian Project, which oversees the development and distribution of free and open source operating system Debian, has released a new trademark policy which enables third parties to use its trademarks freely for commercial purposes. While such a laissez-faire approach could be seen as risky, it also presents an opportunity for some non-profit organisations, such as open source projects, to create additional value from their brands.
The 85th Academy Awards (this week formally rebranded as The Oscars) will take place this weekend. The ceremony will be held in the Dolby Theatre, the venue that has hosted it for the past 11 years albeit under a different name. But will Kodak continue to benefit from some of the reflected glory?
Last week the Python Software Foundation (PSF) a non-profit organisation which manages licensing of the open source Python programming language revealed its intention to oppose an application for the Community trademark PYTHON made by British company Our Holdings, based on its own claim on the term. While open source communities are oftentimes perceived to stand in opposition to more traditional forms of IP protection, PSF’s move shows the importance that brand can play in open source models.
Kraft Foods which produces Cracker Barrel cheese is suing Cracker Barrel Old Country Store for trademark infringement as the rustic restaurant chain prepares to sell its name-brand products outside of its own stores for the first time. The dispute highlights how extensions into new categories can bring similar brand names that have previously coexisted peacefully into conflict.
Apple’s application for the trademark IPHONE will be rejected by Brazil’s National Institute of Industrial Property next week because prior rights in the name are already held by another company, according to reports. In anticipation of the decision, the US company has filed for cancellation of the existing mark at a federal court in Rio de Janeiro, arguing that ‘iPhone’ is an expressive term.
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