Blog results - found 68
Sustainability is a critical component of brand value in Asia and Chinese companies are falling behind
Asian Correspondent announced the release of the inaugural edition of its CSR50 Index last week, with the new ranking intended to highlight the “environmentally-conscious companies” that have done the most to “promote sustainable practice within the Asia region” in the past year.
The Indian parliament is likely to enact strict regulations governing celebrity endorsements during its budget session beginning later this month, as the debate surrounding the potential impact of the new rules on brand owners’ businesses heats up.
Last year was another busy one in terms of trademark strategy news, and the world’s largest and fastest-developing regional market was often at the centre of it all. World Trademark Review presents a retrospective on some of the key trademark and brand management developments in Asia-Pacific jurisdictions during 2016.
Merchandise produced in anticipation of a Cleveland Indians victory in the US baseball World Series will be destroyed rather than donated to communities in poorer countries, in a break with what has become standard procedure for US sports associations. While Major League Baseball (MLB) seem to have cited trademark and reputation issues as the reason, the new direction could negatively impact on the MLB brand and those of its teams.
Procter & Gamble appears to be intensifying its enforcement efforts in relation to its key product brands, as it tackles another alleged violation of IP rights covering its Head & Shoulders haircare line.
Trademark squatting remains a major problem for brand owners in China. But recent court cases indicate that counsel are calling on merchandising rights as a new strategy for combating bad-faith filings in the country.
Foxconn’s $3.5 billion acquisition of a majority stake in Sharp, which was completed last month, marked what is presumably the largest foreign takeover of a Japanese company yet. And with the Taiwanese outfit’s installation of one of its own team as CEO, Sharp’s brand strategy appears to be heading in a new direction.
At the start of this month, the Australian government began to implement a new set of standards for ‘country of origin’ labelling for food products sold in the country. Brand owners should take the time to familiarise themselves with the new system, as it could have an impact on their trademark filing and management strategies.
Birkenstock leaves Amazon "to counterfeiters, fake suppliers and unauthorised sellers" as IP concern mounts
German footwear maker Birkenstock has decided to quit the Amazon marketplace in protest at what it perceives to be a lax approach to counterfeiting on the part of the online retailer.
How New Zealand’s FernMark licence is helping Kiwi businesses to build brands and fight counterfeiters
In the latest issue of World Trademark Review, we explore how the FernMark collective mark licensing programme is helping New Zealand businesses (like start-up tea producer Zealong) to expand and protect their brands overseas. Selling tea to China which alone produces one-third of the world’s supply may sound like a Sisyphean task, but it is one that New Zealand start-up Zealong has taken up with aplomb.
Lending against IP assets remains, on the whole, a tricky business, in part due to the lack of a single widely accepted method of valuation. But in China, it seems that such concerns have not hindered the development of a multimillion-dollar market in trademark, patent and copyright-backed loans. However, over the past year, the economic slowdown has put the brakes on brand-backed lending.
One of the arguments made against the introduction of plain packaging for cigarettes and other tobacco products is that the absence of branding would exacerbate the problem of counterfeiting, with potentially unsafe products becoming more accessible. As Malaysia lays the groundwork for a plain packaging regime, a recent poll of Malaysian consumers would seem to support that concern.
After vanishing from shopping precincts in Australia and New Zealand earlier this month due to bankruptcy, consumer electronics retailer Dick Smith has been reborn as an online-only store thanks to the successful sale of its IP assets. The fall and rise of this household-name brand shows that the open market can present rich opportunities for both those looking to monetise trademark rights and those looking to acquire proven brands. However, there are also significant risks.
Allegations that McDonald’s restaurants have been charging customers in some of New Zealand’s poorest areas more than those in wealthier districts have highlighted the challenge facing franchisors when trying to control brand messaging.
A group of creditors of India’s defunct Kingfisher Airlines is auctioning off several of the carrier’s trademarks in an effort to recoup at least some of the more than Rs70 billion (approximately $1.06 billion) owed to them. It remains to be seen whether these brand assets will generate enough interest among third parties to make a significant inroad into the sums owed. However, the fallout could negatively impact the brand valuation industry in India.
A report from the International Business Times this week highlighted the issues faced by brand owners in China as they tackle the issue of knock-offs. That combatting counterfeiters is a challenge is not news in itself. However, some companies have tried to pass the cost of counterfeiting on to their customers and have attracted heavy criticism as a result.
A feature in India’s Economic Times outlines a number of high-profile comparative advertising campaigns carried out by companies operating in the country. Trademark counsel may be surprised at the nature of the comparisons made by advertisers as well as the relatively free rein with which they appear to be able to use competitors’ products in their advertising.
A recent study from the European Commission has attempted to measure the economic value of geographical indications (GIs). The findings suggest that GIs play an important role in the EU economy, with GI-protected products generating worldwide sales worth 54.3 billion in 2010. But can future research such as OHIM’s upcoming ‘IP Impact’ study do more to understand the whole picture when it comes to the value that GIs add?
Cancer survivors’ charity Livestrong recently adopted a new logo as part of efforts to renew its brand identity in the wake of the doping scandal surrounding founder and former patron Lance Armstrong. The circumstances surrounding the rebrand offer some valuable lessons for trademark counsel with regards to brand management when celebrity associations go awry.
The Debian Project, which oversees the development and distribution of free and open source operating system Debian, has released a new trademark policy which enables third parties to use its trademarks freely for commercial purposes. While such a laissez-faire approach could be seen as risky, it also presents an opportunity for some non-profit organisations, such as open source projects, to create additional value from their brands.
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