Search results - found 324
USPTO heads into uncharted waters (Magazine)
While trademark applications at the US Patent and Trademark Office continue to rise, a new administration and the unexpected resignation of Director Michelle Lee have raised questions as to how its future looks
Bridging the commercial divide (Magazine)
On October 20 2016 World Trademark Review hosted its second annual Managing the Trademark Asset Lifecycle event in the heart of Wall Street, New York City. The event was often boisterous, with speakers and attendees alike frequently at odds on the most effective ways to capitalise on trademark assets
When brands and politics collide (Magazine)
In a year dominated by divisive political events, brands often featured in fast-moving campaigns and election cycles whether intentionally or otherwise. Careful risk management and a clear communications strategy are crucial to survive the political circus unscathed
Seeing in the dark (Magazine)
Since our investigation three years ago, the dark web has continued to grow rapidly. World Trademark Review returns to this hidden part of the Internet and discovers a place of turmoil and uncertainty which poses a greater danger to brands than ever before
Crafting the perfect cease and desist letter (Magazine)
Drafting a letter demanding that an infringer cease its illegal activities is a standard task for many trademark practitioners. But each one needs to be carefully structured in order to achieve its objective done well, a good cease and desist can actually lead to significant goodwill
Frustration over the sale of counterfeits on digital marketplaces has reached a peak in recent months. We asked some of the world’s biggest brand owners what gold-standard protection mechanisms might improve the situation and examined how realistic their suggestions are
In an age of tightened client purse strings and rapidly developing technology, the IP legal landscape is on the brink of an innovation revolution. While traditional business and pricing structures still prevail, many new models are shaking up the market and some of them could represent the future of the industry
Shining a light on the Darknet (Magazine)
The Darknet is growing at a phenomenal pace. World Trademark Review dives into the murky depths to investigate the risks for brand owners.
Trademark professionals and IP association representatives from around the world highlight some of the most significant issues of 2015 and what to watch out for in 2016
As IP offices across the world adapt and improve the services they offer, World Trademark Review identifies those leading the way with non-core tools and services and those falling behind
Going all in (Magazine)
As law firms adapt to more sophisticated client demands and restructure their pricing options, many corporate trademark departments are being radically reorganised in a bid to control costs and bring more work home but will the gamble pay off?
A warning to prepare for ‘no deal’: EUIPO issues Brexit notice as negotiations move to next stage (updated) (Blog)
The UK government and the European Commission have announced that an agreement has been struck to move the Brexit negotiations on to trade discussions. The move, heralded as “hard won” after months of uncertainty, comes in a week when the EU Intellectual Property Office issued a notice clarifying the result of a ‘no deal’ scenario a move that one expert says should be seen as a “warning”.
The African Intellectual Property Office (OAPI) has launched a new programme in an ongoing effort to introduce and expand geographical indications (GIs) across its 17 member states. This is the first major project from OAPI’s new director general and could represent a significant step forward in the ability to register GIs in Africa.
“We need to be a true not-for-profit”: INTA to expand corporate social responsibility as CEO gets political (Blog)
The International Trademark Association (INTA) has vowed to expand its corporate social responsibility activities and better communicate examples of its ethical conduct to address members' misconceptions. The announcement came at the launch of INTA’s latest conference in Berlin, with CEO Etienne Sanz de Acedo highlighting the need for corporations and the association itself to adapt to the global backdrop of climate change, a major water crisis and large-scale population displacement.
A well-loved Canadian pastry company got entangled in a PR crisis this week over accusations of perceived trademark enforcement overreach. While the marketing team gave a canny response on social media which appears to have quelled most of the outcry, evidence suggests that the negative impact could have a lasting effect on the brand. It is another reminder of the risks of trademark enforcement and how practitioners must tread carefully in the age of social media.
Fighting fakes over the festive period: anti-counterfeiting activity steps up as shopping season begins (Blog)
With Christmas less than a month away and Black Friday and Cyber Monday having kick-started the online shopping season, government agencies and associated organisations have stepped up their anti-counterfeiting messaging and enforcement efforts. Leading this push was yesterday’s announcement of the results of a joint action against websites selling counterfeit products facilitated by Europol and Interpol a move that saw a dramatic increase in seized domain names compared to previous years.
With Black Friday in full swing, exclusive research reveals brand protection gaps in new gTLDs (Blog)
While consumers enjoy the low prices offered on Black Friday, the sales period is a significant challenge for trademark practitioners especially for protecting shoppers from online scams. Exclusive research looks at how well-known fashion and retail brands have utilised (or not) key new generic top-level domains (gTLDs), including ‘.blackfriday’ and ‘.shop’. We find that few brands are taking advantage of new gTLDs for marketing purposes and, unsurprisingly, numerous examples of cybersquatting and unusual examples of brand hijackings.
Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times (Blog)
It has been a particularly tumultuous week for coffee maker Keurig, with the hashtag BoycottKeurig trending on social media following the company’s public declaration that it was pulling advertising linked to a right-wing news pundit. As one expert tells us, the week’s events highlight the challenge that brands face at a time when partisan tensions are at an all-time high.
US trademark filings from China soar, but law firms struggle to capitalise amid warnings of suspicious activity (Blog)
New data obtained by World Trademark Review has revealed a startling increase in trademark applications at the US Patent and Trademark Office (USPTO) that originate in China. Despite this influx of new filings, our investigation highlights how new Chinese applicants are bypassing traditional law firms, with smaller organisations responsible for thousands of applications. The USPTO’s trademark commissioner also notes a “dramatic increase” in illegitimate Chinese filings this year with urgent calls for the office to take action against this “pervasive” problem.
81% of consumers believe “branding on products matters”, as Canadian scepticism of plain packaging highlighted (Blog)
New research has revealed that eight out of 10 Canadian consumers believe that “branding on products matters” because it provides information and distinguishes goods from one another. The study also suggests that Canadians are sceptical about the introduction of standardised packaging for both tobacco and marijuana products although the government’s consultation paints a different picture of public opinion on the measure.
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