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Leading officials of the trademark issuing authorities of India and Mexico have offered a riposte to recent criticisms levelled at their offices.
Recent research suggests that online travel agencies are progressively bidding on internet search keywords that incorporate terms trademarked by hotel chains. The findings highlight the pressure on brand owners to monitor increasing online uses of their trademarked terms by third parties.
Experts highlighted opportunities and trends in brand licensing in the fashion industry during a session at this week’s Brand Licensing Europe convention in London. The insights shared during the session provide some helpful brand strategy pointers for trademark counsel.
Versace is to launch a range of products inspired by knock-off versions of the Italian company’s designs. While the fashion house is keen to portray the collection as highlighting the issue of counterfeits, it waits to be seen whether the impact on anti-counterfeiting efforts proves to be positive or negative.
Data shared at last week’s Intellectual Property Owners Association (IPO) annual meeting in Boston suggests that too few trademark owners are contributing to a united front against counterfeiting.
Recent research from the Luxury Institute has shed light on the attitudes of affluent consumers towards collaborations between high-end brands. While research participants indicated that they place high value on brand partnerships, they also emphasised the risk of brand dilution. The findings reiterate the key role for trademark counsel in joining forces with third-party brands.
A number of service providers are offering crowdsourcing solutions that allow individuals to report, document and combat counterfeiting in return for rewards. While using the eyes, ears and collective wisdom of the crowd is an innovative approach to anti-counterfeiting, it will need to be backed up by consumer education and engagement if it is to be a game changer.
A San Francisco start-up is hoping to revolutionise the legal services market by getting lawyers to bid for briefs. The new platform gives early-stage businesses the chance to get top-shelf legal advice at cut prices, with trademarks one area targeted.
License! Global magazine reports that the world’s top 150 brand licensors generated US$230 billion globally in 2012 from retail sales of licensed products, while the International Licensing Industry Merchandisers’ Association has found that North American businesses received $4.454 billion in royalties from trademark licensing last year. Such statistics can benefit trademark teams in their efforts to demonstrate corporate value but in-house counsel must also assume a leading role in brand monetisation if they are to do so.
As the debate over plain packaging for tobacco products continues, a new medical study has found that tobacco advertising in films is waning. At the same time, screen-time for alcohol brands is on the rise, particularly in films aimed at younger audiences. Will the call for new constraints on advertising for products that harm adolescents be followed by plain packaging and other advertising restrictions in the alcoholic beverages sector?
A third of US consumers would not purchase a branded product if they knew the brand belonged to a Chinese company, a recent survey has found. The findings underline the difficulty that Chinese brand owners face in penetrating the US market so what can be done from a trademark perspective to gain a foothold?
Last night WTR celebrated the sterling work carried out by in-house counsel. While we are in the awards mood, we thought it apt to also recognise the successes that make the INTA Annual Meeting, well, the INTA Annual Meeting. And perhaps a few of the best ‘fails’
Colombia, Mexico and New Zealand acceded to the Madrid system in the 12 months that have passed since last year’s INTA meeting in Washington DC. WTR spoke to the heads of the three countries’ IP offices to find out how the change has impacted on trademark practice.
There are rumoured to be as many as 12,000 attendees at this year’s INTA and each one of them is certain to have a packed schedule. WTR sat down with Gretchen Testerman, senior corporate counsel at CenturyLink, to find out what an average day-in-the-life of an in-house counsel at INTA is like.
A new website has been launched with the aim of providing information to businesses that feel they are victims of trademark bullying. Could 'trademarkbullying.org' develop into a platform for SMEs to voice their grievances and attract more attention to the issue?
Two reports were released this week which underline the global extent of counterfeiting and its links to other criminal activities. Trademark counsel may not be surprised by the findings of the reports, but they can play a crucial role in getting the message to the wider public.
One clear trend highlighted by respondents to this years Global Trademark Benchmarking Survey (the full results of which will be available to WTR subscribers in the upcoming issue) is a growing propensity for the carrying out of trademark portfolio valuations. The question for corporate counsel is whether this trend will continue and, crucially, will it strengthen board understanding of brand power.
During February and March this year, WTR conducted its fifth annual Global Benchmarking Survey. Two notable trends are the increased focus on policing the web in the face of a social media explosion and the challenges posed by regional online marketplaces.
A recent report from IDC has found that a significant quantity of new computer hardware bought by consumers is pre-loaded with counterfeit software. The findings highlight how a seemingly secure and legitimate supply chain can be breached by counterfeiters without the knowledge of brand owners and their business partners. So what can trademark counsel do to police this unseen menace?
Cancer survivors’ charity Livestrong recently adopted a new logo as part of efforts to renew its brand identity in the wake of the doping scandal surrounding founder and former patron Lance Armstrong. The circumstances surrounding the rebrand offer some valuable lessons for trademark counsel with regards to brand management when celebrity associations go awry.
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