Search results - found 219
Overstepping the mark (Magazine)
In an uncertain economic climate, licensing can provide a much-needed fillip to brand exposure and add to the bottom line. But not every brand extension is a guaranteed success. Counsel and brand strategists must remember that the push for extra value can sometimes go too far
Celebrity endorsements are big business in India, where a nod from a Bollywood star or pro cricketer can be enough to convince consumers to part with hard-earned cash. But new legislation could be set to change this
Structurally sound (Magazine)
A corporate trademark function needs to be well positioned in order to best serve its internal clients, communicate with colleagues in other departments and reach the ear of senior management. But as trademark counsel from several different sectors reveal, there is no one-size-fits-all solution
INTA-related the brands and trademarks nexus (Magazine)
WTR looks back on the key learnings from this year’s International Trademark Association annual meeting, held in Washington DC
Let’s get engaged (Magazine)
It is difficult to know how best to reach out to the public on counterfeiting: apathy and scepticism seem to be growing, yet educational initiatives can appear a luxury in the current economic climate. But consumer engagement can be critical to an effective anticounterfeiting strategy
With external counsel under acute pressure to provide a wider range of services at more cost-effective price points, trademark law firms and practitioners are increasingly seeking to differentiate themselves on the market. Are brands the answer?
From gTLD risks and social media exploitation to brand resilience and the benefits of a fluid approach: inside INTA 2013 (Magazine)
WTR looks back at the practical takeaways from this year’s International Trademark Association annual meeting, held in Dallas, Texas
Inside track: A different story (Magazine)
When New Zealand decided it was time to showcase its entrepreneurial credentials on the world stage, it needed an equally proactive approach towards protecting its intellectual property. That is where the New Zealand Story begins
Investigating the investigators (Magazine)
Many brand owners are turning to external corporate investigators in order to follow the tracks of increasingly shrewd and elusive counterfeiters. Hiring an investigator can be a very effective part of an anticounterfeiting strategy and need not cost the earthso long as the brand owner knows what to look for
Now in its fifth year, the WTR Global Benchmarking Survey takes the pulse of the industry. While it is true that the hard times are far from over, some positives have come out of adversity not least a greater corporate appreciation of trademark value. But there’s still plenty of work to be done
Proving your worth to the board (Magazine)
The drive to cut costs has led some companies to downsize their trademark team or to dismantle it altogether and transfer its responsibilities to the wider IP or legal department. WTR asks three in-house practitioners to consider the arguments for and against a dedicated corporate trademark function
Communicating trademark value to investors (Magazine)
While investors are well aware of the power of a strong brand, they may have little appreciation of the critical role that trademarks play in building brand value. Trademark counsel can help by framing their work in a way that investors will understand; but to do so requires a step into the unknown for many
Grand designs for trademark counsel (Magazine)
Industrial design protection is progressively being viewed as a core component of IP strategy for many consumer-facing businesses. Trademark counsel have a golden opportunity to add corporate value by taking the initiative on design rights
The Year of Qiaodan (Magazine)
To welcome in the Year of the Rooster, we take a look back at the biggest Chinese trademark case of the last 12 months and ask whether it could turn out to be one of the most important rulings for brand owners in the country’s history
With a little help from our friends - working with external counsel to raise corporate profile (Magazine)
As resources are stretched to the limit and budgets are frozen, it has never been tougher for the trademark function to get their voices heard. In this environment, outside counsel can play a pivotal role in helping to enhance their in-house colleagues’ internal visibility
The verdict on China’s specialist IP courts (Magazine)
Two years after the Beijing IP Court became China’s first specialised IP dispute forum, evidence from its first year of operations suggests that the country is right to push ahead with specialisation
Vast majority of listed Australian IP firm clients think reduction of private ownership is against their interests (Blog)
Australia has led the way in adoption of the public traded company model for IP law and attorney practices. But the findings of recent market research indicate that more than three-quarters of these firms’ clients believe that a reduction of private ownership in the sector is against their interests again stoking critics’ concerns about the business model’s ethical implications and its impact on client-counsel relationships.
JD.com becomes first Chinese marketplace to join AAFA; promises "cooperation with international fashion brands" (Blog)
One of the largest online marketplaces in China, JD.com, has signed up to the American Apparel & Footwear Association with a pledge to partner with international fashion brands “on issues surrounding IP protection”. While it celebrates being the first Chinese e-commerce company to become a certified member of the association, some may see parallels between this move and Alibaba’s brief membership of the International Anti-counterfeiting Coalition which, nearly a year ago to the day, resulted in considerable kickback from members.
Leaks indicate victory for Australia in seminal WTO plain packaging dispute a knockout blow for tobacco brands (Blog)
A dispute resolution panel of the World Trade Organisation has reportedly ruled in favour of Australia in a complaint brought by a number of countries, including several major tobacco exporters, against its plain packaging policy. While the world awaits public confirmation of the decision, the early leaks suggest a significant blow has been dealt to tobacco brand owners.
Pakistan introduces new, brand-friendly customs rules amid push for stronger trademark protections (Blog)
Pakistan recently added new IP provisions into its 2001 Customs Rules which are broadly expected to improve enforcement outcomes for brand owners importing goods into the country. The regulatory update comes amid a range of reforms that have been aimed at enhancing IP rights protections in Pakistan.
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