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Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality
Brand Finance’s 12th annual brand valuation ranking of UK companies has revealed a 3% year-on-year increase in total value for the top 150 UK brands, with the company arguing that the United Kingdom’s impending departure from the European Union “is proving to be an opportunity and stimulus for many British brands”. However, a deep dive into the historical data suggests brand values still lag behind pre-Brexit figures.
Groundbreaking paper suggests neuroscience could transform trademark strategies both inside and outside the courtroom
A new research paper foresees a future in which brain scans fundamentally transform the current understanding of trademarks. The paper, released last month, predicts that so-called 'neuromarks' a neural map unique to each brand could become crucial sources of evidence in trademark disputes and provide a biological baseline for the basic questions at the heart of trademark law.
Trademark trolls in Canada? Data reveals rise in “suspicious” applications are nearly all related to millionaire Gleissner
There have been recent reports of a steep rise in so-called 'trademark trolls' in Canada, following fears that the impending overhaul of the Canadian Trademarks Act could lead to an increase in nefarious activity on the register. However, new research suggests the vast majority of the “suspicious” applications over the past year are related to notorious trademark filer Michael Gleissner leading to calls for the Canadian IP Office to “take action”.
Advertising Standards Authority ruling could have far-reaching implications for UK trademark law firm marketing
The UK’s Advertising Standards Authority (ASA) ruled this week that IP advice and registration platform Trade Mark Direct (TMD) cannot claim to be the country’s ‘leading’ or ‘number one’ trademark firm. The decision could lead to a major shift in how firms market themselves in the UK, claims the founder and director of TMD.
“IP is not about politics” INTA CEO confirms US lobbying spend has dropped, urges counsel to support PAC
In an exclusive interview, Etienne Sanz de Acedo, CEO of the International Trademark Association, has confirmed to World Trademark Review that the association’s spending on government lobbying in the United States has fallen in recent years and, with the US midterm election fast approaching, he explains why counsel should consider contributing to its political action committee.
Trump, Brexit and Korean reunification: the political issues weighing on the minds of trademark practitioners
New research from World Trademark Review has revealed the key political issues that trademark counsel say could significantly impact enforcement efforts, both now and in the future. Leading the way are the policies of US President Donald Trump, the potential implications of the UK’s exit from the European Union, and the possible reunification of the two Koreas.
“No surprise” significant gender pay gap reported at UK law firms with highly rated trademark practices
Information collated by World Trademark Review can reveal that UK law firms with highly ranked trademark practices pay women a median hourly rate that is, on average, 28.7% lower than male colleagues. This gender pay gap is significantly higher than the UK national average of 18.4%, with one industry expert reflecting that there is “much work still to be done” to tackle inequality in the legal industry.
A trademark application for the term SERIAL, filed by the creators of the popular podcast of the same name, has been refused by the TTAB. The decision comes as research by World Trademark Review reveals that many of the most popular podcasts, including The Joe Rogan Experience, Welcome to Night Vale and Chapo Trap House, have not secured registered trademark protection.
In the weeks since World Trademark Review published its investigation into UK oppositions linked to Michael Gleissner, more decisions have been published most of which will leave the multi-millionaire entrepreneur disappointed. One attorney who recently prevailed in an opposition against a Gleissner-linked application recommends that future opponents plead bad faith, and explains how he worked the case “for the good of the system rather than profits”.
WIPO reveals strong growth in Madrid applications; L’Oreal, Novartis and Abercrombie feature in top filers list
The World Intellectual Property Organisation has released filing statistics on use of its various international IP protection systems, including the Madrid System for trademarks. The data reveals strong growth for international marks, with those originating in China, Russia and the United Kingdom showing significant rises.
The Venezuelan Patent and Trademark Office has suspended payment of official fees by foreign applicants for the foreseeable future. The situation, which has resulted in services including renewals and changes of ownership grinding to a halt for many brand owners, has been described by one local attorney as “lacking legal basis” and leaving IP owners “in limbo”.
Former OAPI head accused of wrongdoing while in office; court reverses suspensions related to anti-Madrid collective
The former director general of the African Intellectual Property Organisation (OAPI), Paulin Edou Edou, has been accused of signing his own accreditation to be an OAPI trademark agent while still in office, World Trademark Review understands. The allegation surfaced in the same week that OAPI’s High Commission of Appeal annulled a 2016 decision by Edou Edou which suspended two IP attorneys due to their suspected involvement with a group protesting OAPI’s accession to the Madrid Protocol.
The Gleissner Oppositions: investigation reveals serial trademark filer has prevailed in disputes with major brands
A major new investigation by World Trademark Review has collated data from every trademark opposition in the United Kingdom involving entrepreneur Michael Gleissner since January 2017. The information reveals that he has lost a vast majority of decisions, with a number of successful opponents giving their insights into taking on the serial trademark filer. However, he has also scored some notable victories against well-known brands.
Amazon under fire for banning sale of Google Chromecast and “fulfilling” sales of fake and copycat streaming devices
Retail giant Amazon has come in for more criticism over the sale of fakes on its platform, this time for selling and fulfilling the delivery of copycat Google Chromecast products. The denunciation comes days after one small business owner accused Amazon of being “complicit with counterfeiting” a statement that went viral and has led to increased pressure on the company to take further action to stem the sale of fakes.
USPTO goes after the fakers; experts praise initiative to combat improper specimens, call for further action
The US Patent and Trademark Office (USPTO) has launched a pilot programme to help combat improper specimens on trademark applications. The move comes in the wake of a World Trademark Review investigation which discovered numerous fake specimens by Chinese applicants, with the USPTO confirming there had been a “dramatic increase” in illegitimate filings. This initiative has been welcomed, although one expert calls for the office to go even further.
The status of geographical indications after the UK leaves the European Union next year has become a hot button issue over the past few days. At least one British newspaper has covered the topic on its front-page, with speculation that lobbyists from the United States are pushing for the UK to drop GI protection to allow the importation of “American copies” of products including Cornish pasties, Scotch Whisky and Melton Mowbray pork pies a scenario one expert tells us is not unrealistic.
Expert wonders if adidas enjoys “hyperprotection” as sportswear giant prevails in EU three stripes battle
The EU General Court has ruled that two parallel stripes on footwear infringes the 'three stripes' trademark rights of adidas. Reflecting the recognition acquired by the footwear giant’s branding, the decision also shows the power of non-traditional marks according to one IP attorney; however, another has questioned whether it is an example of a brand enjoying “hyperprotection”.
“We’re running out of good trademarks” groundbreaking study reveals 81% of common words are registered marks
A new study scrutinising the millions of marks on the US trademark register has discovered that more than 81% of the 1,000 most frequently-used words in the English language are already registered as single-word trademarks. One of the study’s authors characterises the findings as “disturbing”, warning that it could cause problems for those seeking to create brand names in the future.
Democratising trademark data: ambitious call to create non-profit to develop global e-filing standards
In an exclusive guest post for World Trademark Review, the chief executive of IP docketing technology company Alt Legal urges IP offices to work towards, and adopt, universal standards in trademark data and electronics filings. To achieve this, he is calling for the creation of a non-profit organisation tasked with promoting and developing industry best standards in relation to e-filings and trademark databases.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
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