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As Canada legalises marijuana, research finds majority of Canadians want branded packaging for cannabis products
The Canadian parliament passed legislation yesterday which will allow the recreational use of marijuana nationwide. The law could pave the wave for hundreds of new brands, and a new survey suggests that two-thirds of consumers in Canada would prefer branded rather than generic or plain packaging for this new market of marijuana products.
During a session at last week’s ECTA Annual Conference, experts made some bold often startling predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as how artificial intelligence and automation will improve efficiency, there were some unexpected suggestions, including how the role of law could change in the future.
“I wish the US president had opposed my trademark” applicant of registered Trump mark on treating IP as art
A popular author and professional speaker has successfully registered a trademark for GRABBA THE TRUMP in the UK, a combining of terms related to both US President Donald Trump and a character from the Star Wars universe. Talking to World Trademark Review, the applicant states that he hoped Trump would oppose the mark and that he enjoys provoking major brands with his trademark applications.
Two trade associations in the United States have spoken publicly about their concerns over the Trump administration’s recent steel and aluminium tariffs on the European Union. Talking to World Trademark Review, a representative for one of those associations claims targeting trade allies rather than partnering with them “weakens” the ongoing battle against the scourge of fake goods.
The European Union’s GDPR legislation, which came into force last Friday, has caused ongoing and significant concern around access to WHOIS data. To take the pulse of how brand protection service providers are dealing with the changes, and what it means for their customers, we spoke with three industry experts and the feedback to the regime was decidedly mixed.
Alibaba boasts “significant progress” in IP protection efforts; development of API urged to allow third-party takedowns
Alibaba has revealed what it describes as “significant progress” in IP protection in 2017, with data showing significantly faster processing time for takedowns and a 42% decline in notice-and-takedown requests. While the results show that the Chinese marketplace giant is confident that its efforts are garnering positive results, people we spoke to still report huge volumes of fakes with one urging Alibaba to develop an API to allow third-party takedowns.
Based on extensive first-hand experience, Seattle-based trademark experts both working in corporate departments and at law firms give us the inside track on what to do, see, eat and drink while visiting the Emerald City for this year’s INTA Annual Meeting.
Research conducted by World Trademark Review reveals that, for the third year in a row, Manchester United boasts the most trademarks of any club in the English Premier League. Our data analysis also examined filing activity amongst the world’s most valuable football clubs and players, with FC Barcelona pulling ahead of arch-rivals Real Madrid, while Lionel Messi overtook former teammate Neymar Jr.
A new study has revealed that legal contract reviews conducted by an artificial intelligence (AI) platform can now reach an accuracy rate surpassing experienced lawyers. Talking to World Trademark Review, a representative from the company behind the research, LawGeex, claims that AI could be used “for the low-hanging fruit that take up a lot of in-house counsel time”.
As Alibaba’s Anti-counterfeiting Alliance grows, is Amazon now the primary battleground in the war against fakes?
Alibaba Group has confirmed that membership to its Anti-counterfeiting Alliance has climbed to over 100 brands, a significant rise from the original 30 when the initiative launched in January 2017. While brand support for Alibaba appears to be growing, exclusive survey data reveals the Chinese giant is still a significant challenge for rights holders tackling fakes but respondents also claim that Amazon is “less and less willing to help brand owners”.
The brand logos which appear the most on Instagram and Twitter posts have been revealed, with sports brands adidas and Nike leading the pack. The results, which are included in a new report by Brandwatch, are a reminder of the challenge that rights holders face in controlling their intellectual property on social networks and the need for brand protection practitioners to continually evolve their practice in the online space.
International brand owners have been warned of “a very serious and significant change” to trademark rights in Yemen following the formation of a second IP office. The move follows ongoing unrest in the country, with an expert in the region telling World Trademark Review that they expect third parties to use the opening of a new registry as “an opportunity to register trademarks rights in bad faith”.
Brazil set to accept Madrid applications in early 2019; associations being kept “in the dark” over plans
Plans for Brazil to join the Madrid Protocol have been mooted for over a decade now, but evidence suggests it could finally be coming to pass. Talking to World Trademark Review, the president of the Brazilian IP Agents Association reveals that it is expected the Brazilian IP Office will begin accepting international applications early next year but concerns have been raised over the quality of examinations in recent months.
US government ranks Canada’s border enforcement on same level as China; Special 301 adds Saudi Arabia and UAE
The Office of the US Trade Representative (USTR) has published the 2018 Special 301 Report, the second released during the Trump administration. Canada has been added to the Priority Watch List this year due to “a failure to resolve key longstanding deficiencies in protection and enforcement of IP” meaning all eyes will now be on the country’s newly-announced Intellectual Property Strategy.
A new study from BillerudKorsnäs has found that a significant proportion of consumers would pay extra for sustainable packaging and would even change brands to do so. However, talking to World Trademark Review, a BillerudKorsnäs representative suggests that one challenge could be the sheer number of certification trademarks that exist with so-called “label-mania” making it difficult for brands to effectively communicate sustainability credentials to consumers.
The theme of today’s World IP Day is ‘Powering change: Women in innovation and creativity’. In a two-part series, we asked leading corporate and private practice trademark professionals to reflect on the topic of the day.
Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality
Brand Finance’s 12th annual brand valuation ranking of UK companies has revealed a 3% year-on-year increase in total value for the top 150 UK brands, with the company arguing that the United Kingdom’s impending departure from the European Union “is proving to be an opportunity and stimulus for many British brands”. However, a deep dive into the historical data suggests brand values still lag behind pre-Brexit figures.
Groundbreaking paper suggests neuroscience could transform trademark strategies both inside and outside the courtroom
A new research paper foresees a future in which brain scans fundamentally transform the current understanding of trademarks. The paper, released last month, predicts that so-called 'neuromarks' a neural map unique to each brand could become crucial sources of evidence in trademark disputes and provide a biological baseline for the basic questions at the heart of trademark law.
Trademark trolls in Canada? Data reveals rise in “suspicious” applications are nearly all related to millionaire Gleissner
There have been recent reports of a steep rise in so-called 'trademark trolls' in Canada, following fears that the impending overhaul of the Canadian Trademarks Act could lead to an increase in nefarious activity on the register. However, new research suggests the vast majority of the “suspicious” applications over the past year are related to notorious trademark filer Michael Gleissner leading to calls for the Canadian IP Office to “take action”.
Advertising Standards Authority ruling could have far-reaching implications for UK trademark law firm marketing
The UK’s Advertising Standards Authority (ASA) ruled this week that IP advice and registration platform Trade Mark Direct (TMD) cannot claim to be the country’s ‘leading’ or ‘number one’ trademark firm. The decision could lead to a major shift in how firms market themselves in the UK, claims the founder and director of TMD.
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