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To continue our series of articles providing insights into the work of leading WTR 300-ranked corporate trademark professionals, World Trademark Review spoke to Shama Elliott, IP manager at American International Group (AIG). In an in-depth conversation, she explained the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing brands in the insurance and financial services sector, and much more.
Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan
Continuing our weekly series of deep-dives into the work of leading WTR 300-featured corporate trademark counsel, World Trademark Review this week caught up with Sergio Barragan of food, snack and beverage giant PepsiCo. In a wide-ranging discussion, we discover his approach to managing the company’s extensive Latin American brand rights portfolio.
More evidence of the economic benefits of trademark ownership has emerged, with new research from the US Patent and Trademark Office revealing that registered trademark protection helps companies to grow, employ more people and innovate. Along with a slew of similar research findings to surface in recent months, the study reinforces efforts to communicate the benefits of trademark rights; not only to businesses, but to consumers and policy-makers.
Over the past week, fast food brand International House of Pancakes (IHOP) has been cannily using social media to build up to a rebrand announcement. Yesterday, it unveiled its new IHOb identity, resulting in a level of brand discussion that few marketing budgets could generate. However, industry experts warn that this type of move is not suitable for all companies, with many critical trademark dimensions to be considered.
Research conducted by World Trademark Review reveals that, for the third year in a row, Manchester United boasts the most trademarks of any club in the English Premier League. Our data analysis also examined filing activity amongst the world’s most valuable football clubs and players, with FC Barcelona pulling ahead of arch-rivals Real Madrid, while Lionel Messi overtook former teammate Neymar Jr.
Trademark trolls in Canada? Data reveals rise in “suspicious” applications are nearly all related to millionaire Gleissner
There have been recent reports of a steep rise in so-called 'trademark trolls' in Canada, following fears that the impending overhaul of the Canadian Trademarks Act could lead to an increase in nefarious activity on the register. However, new research suggests the vast majority of the “suspicious” applications over the past year are related to notorious trademark filer Michael Gleissner leading to calls for the Canadian IP Office to “take action”.
How the legal profession underutilises paralegals: exclusive interview with Deborah Hampton of Chemours
In the latest of our series of exclusive interviews with leading, WTR 300-ranked in-house professionals, The Chemours Company’s Deborah Hampton reflects on the underutilisation of paralegals in trademark management and about her approach to stewarding the company’s global brand rights. Crucially, she contends that companies often underestimate the substantive work that paralegals can undertake and are missing out on unique insights into brand management.
In our country data report this week, we explore the vivacious Chinese branding market, which has enjoyed record-breaking trademark application numbers and a surge across the board in the brand values of its market players. We also explore the dramatic changes occurring on the legal and administrative fronts that are affecting brand owners.
WIPO reveals strong growth in Madrid applications; L’Oreal, Novartis and Abercrombie feature in top filers list
The World Intellectual Property Organisation has released filing statistics on use of its various international IP protection systems, including the Madrid System for trademarks. The data reveals strong growth for international marks, with those originating in China, Russia and the United Kingdom showing significant rises.
For the second in our series of exclusive interviews with the leading in-house trademark professionals featured in the WTR 300, Diane Hamer of BBC Worldwide expands on the company’s efforts to guard against genericide and the challenges managing a brand as beloved as Doctor Who.
In this week’s industry data report, World Trademark Review takes a close look at the oil and gas sector through a trademark lens. In addition to providing an overview of key industry trends in this field, we reveal the significant fluctuation of the leading brands’ values, the top filing classes and the rise of Chinese brands.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. In addition to presenting key trademark filing statistics, we assess how the leading banking brands have performed in the last year and identify major trends affecting the market from disruptive new technologies and regulatory changes to shifting demographics and markets.
This week, in partnership with Swinburne University of Technology and the University of Melbourne, IP Australia has announced its development of a “single, internationally-linked trademark database”, TM-link. The free to use offering is being positioned as an alternative to “expensive” country-specific trademark databases, bringing the tool into competition with commercial service providers.
USPTO seeks greater cooperation with the Department of Justice in fight against fraudulent solicitation scammers
US Patent and Trademark Office (USPTO) Trademark Commissioner Mary Boney Denison has expanded on the office’s proactive efforts to clamp down on fraudulent and misleading trademark solicitation campaigns. Offering assurances that the matter is being dealt with as a priority, she disclosed plans to have USPTO staff members placed in the Department of Justice to aid prosecution efforts.
Digital language databases more effective than dictionaries or media usage to defend against genericide: study
A recent study has analysed the three most common forms of evidence used in genericism cases and found that corpus linguistics (ie, the use of a digital language databases) could prove to be “more beneficial” for rights holders looking to protect their brand from the threat of genericide. However, the author urges cautions over its use, saying that courts should reconsider the use of linguistic data altogether and reclaim the primary significance test in genericism cases.
UKIP “ripping off” Premier League logo, Greece warns of fake GIs, US brands in the age of Trump: news round-up
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at the latest brand value ranking table, research into US brands in the Trump era, a darknet seller arrested on his way to a beard competition and the death of a notorious cybersquatter and “news satirist”.
Food brands in India abandoning registered rights to avoid “trademark tax”; expert decries short-sighted reaction
Reports have emerged of a number of food traders in India giving up their registered trademarks to avoid a newly implemented 5% goods and services tax. One senior IP expert confirmed to World Trademark Review that this new tax affects both domestic and international companies, but accused companies giving up trademark registrations as taking a “myopic outlook” as the benefits of a trademark far outweigh a 5% tax outlay.
A number of platforms have attempted to enable the sale of registered trademarks, but so far none have succeeded in making it a mainstream practice. However, according to the CEO of the largest trademark marketplace in the world, that could be set to change as practitioners at large companies “wake up” to the potentially lucrative opportunities of selling unused marks.
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