Blog results - found 109
The main drivers that determine the likelihood of a country being involved in the trade of counterfeit goods have been identified by a new report from the European Union Intellectual Property Office. Governance, free trade zones, production facilities, logistical capabilities and facilities and trade facilitation policies are all highlighted as the key determinants.
New research has revealed that the sellers of counterfeit cosmetic goods are increasingly utilising social media to attract and dupe consumers. Importantly, the study has revealed that half of the consumers polled expect brands to take responsibility for protecting them from fakes.
US government ranks Canada’s border enforcement on same level as China; Special 301 adds Saudi Arabia and UAE
The Office of the US Trade Representative (USTR) has published the 2018 Special 301 Report, the second released during the Trump administration. Canada has been added to the Priority Watch List this year due to “a failure to resolve key longstanding deficiencies in protection and enforcement of IP” meaning all eyes will now be on the country’s newly-announced Intellectual Property Strategy.
Trump, Brexit and Korean reunification: the political issues weighing on the minds of trademark practitioners
New research from World Trademark Review has revealed the key political issues that trademark counsel say could significantly impact enforcement efforts, both now and in the future. Leading the way are the policies of US President Donald Trump, the potential implications of the UK’s exit from the European Union, and the possible reunification of the two Koreas.
Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns
A new study has revealed that the majority of UK consumers have a very poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed. However, the report also warns that failure to do so could have a destructive impact on brand reputation.
European Commission unveils plans for IP Market Watch List, a major new tool in the fight against fakes
The European Commission has presented a series of measures designed to ensure that IP rights are better protected, in a bid to spur innovation and creativity in EU-based companies. The package of initiatives includes plans for a watch list similar to the Office of the US Trade Representative's Notorious Markets List, providing brand owners with a new tool for pressuring physical and online actors to do more to fight the trade in counterfeits around the world.
Pieter van den Bulck, legal IP director at the world’s largest brewing company, has called on trademark professionals to engage more closely with their brands’ corporate social responsibility strategy. Speaking exclusively to World Trademark Review, he noted that this will require “a very open mind” and willingness to check traditional legal approaches at the door.
According to new research, intangible capital, including branding and design, contributes almost one-third of the value of manufactured products globally. In particular sectors the role of intangibles is even more telling, with Apple’s value capture equating to 42% of the retail price of the iPhone 7.
This week’s World Trademark Review country data report focuses on the bustling trademark landscape in Germany. We reveal the European powerhouse’s leading sectors, present essential filing data and explain how the country’s robust brands have continued to surge in value.
A paper analysing the value of brands has recently been updated to explore in more detail the effect of trademark protection on a company’s profitability and innovation. It reveals the link between greater trademark protection and increased profits, and is a reminder of the tangible financial rewards of effective brand protection.
Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis
In World Trademark Review’s latest industry report, we turn to the insurance sector which is undergoing an incipient transformation that could present significant risks and opportunities. We analyse how the leading brands in this space have performed and how trademark strategies are adapting in light of increased regulation, slow economic growth and the upsurge of new technologies.
A new report from the EU Intellectual Property Office has revealed that the phenomenon of e-shops marketing infringing goods via previously used brand-related domain names as observed in Denmark is also occurring in Sweden, Germany, the United Kingdom and Spain. Worryingly, the study claims that it is occurring to a higher degree than expected.
Strongest law firm brands identified: Baker McKenzie, DLA Piper and Clifford Chance lead latest legal index
In the Acritas Global Elite Law Firm Brand Index 2017, Baker McKenzie has again been declared the strongest firm brand, extending its lead over competitors on the list. While populated by full-service law firms, those in the top-20 ranking also boast a significant level of trademark expertise.
Unpublished EU study casts doubt on displacement of sales by online infringement, but the reality is nuanced
The EU Commission has come under fire for failing to to publish a 360,000 study of the economic costs of piracy the report was only released after a member of the European Parliament obtained a copy following a freedom of information request. The report suggests that piracy has little negative effect on sales of copyrighted material, although the findings are slightly more nuanced than that headline conclusion. While it does not directly address the consequences of trademark infringement, it will stir up debate about the economic costs of counterfeiting.
Trademark-intensive industries across Chile, Colombia, Mexico, Panama and Peru account for 18.5 million jobs and $2,390 of value per capita a year, according to research commissioned by the International Trademark Association and Inter-American Association of Intellectual Property. For those working in such industries, salary premiums of up to 25% were observed.
A new study into the economic importance of trademarks in five Association of Southeast Asian Nations countries has provided compelling evidence that trademark-intensive industries make a vital contribution to gross domestic product, employment and productivity in the region. The report, commissioned by the International Trademark Association, highlights the role played by technology brands in regional economies.
The EU Commission has released its position paper on the treatment of IP rights after the United Kingdom completes its exit from the European Union. While a short document, it provides an important insight into the trademarks regime that EU negotiators want to work towards. However, some aspects could prove divisive.
The Global Innovation Index 2017 has revealed the world’s most innovative countries. While the top 10 is comprised of the same jurisdictions as last year, high innovation performance among Sub-Saharan African countries, relative to development, is a notable trend. However, given the report's wide scope, the specific trademark lessons are limited.
As UK election day looms, trademark lawyers prepare for change while political parties barely give intellectual property a glance
After one of the more divisive election campaigns in recent history, the UK electorate heads to the polls this Thursday. While social policies and national security have jostled with Brexit as the most important issue for voters, two new studies demonstrate that the UK’s move to leave the European Union remains a key concern for rights holders around the world. However, while some are adapting their filing strategies in preparation, many remain “perplexed” about what to do.
Trump Administration's first Special 301 Report slams Canada and Mexico for inadequate border enforcement against counterfeits
The Office of the US Trade Representative (USTR) has published the 2017 Special 301 Report, the first released under the Trump administration. While Pakistan and Spain are complimented for “positive momentum” behind their IP regimes, the report knocks a number of jurisdictions including neighbours Canada and Mexico for what it deems to be ineffective border enforcement against fakes.
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