Blog results - found 103
Pieter van den Bulck, legal IP director at the world’s largest brewing company, has called on trademark professionals to engage more closely with their brands’ corporate social responsibility strategy. Speaking exclusively to World Trademark Review, he noted that this will require “a very open mind” and willingness to check traditional legal approaches at the door.
According to new research, intangible capital, including branding and design, contributes almost one-third of the value of manufactured products globally. In particular sectors the role of intangibles is even more telling, with Apple’s value capture equating to 42% of the retail price of the iPhone 7.
This week’s World Trademark Review country data report focuses on the bustling trademark landscape in Germany. We reveal the European powerhouse’s leading sectors, present essential filing data and explain how the country’s robust brands have continued to surge in value.
A paper analysing the value of brands has recently been updated to explore in more detail the effect of trademark protection on a company’s profitability and innovation. It reveals the link between greater trademark protection and increased profits, and is a reminder of the tangible financial rewards of effective brand protection.
Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis (Blog)
In World Trademark Review’s latest industry report, we turn to the insurance sector which is undergoing an incipient transformation that could present significant risks and opportunities. We analyse how the leading brands in this space have performed and how trademark strategies are adapting in light of increased regulation, slow economic growth and the upsurge of new technologies.
Majority of suspected online infringers re-register popular domain names, according to new study (Blog)
A new report from the EU Intellectual Property Office has revealed that the phenomenon of e-shops marketing infringing goods via previously used brand-related domain names as observed in Denmark is also occurring in Sweden, Germany, the United Kingdom and Spain. Worryingly, the study claims that it is occurring to a higher degree than expected.
Strongest law firm brands identified: Baker McKenzie, DLA Piper and Clifford Chance lead latest legal index (Blog)
In the Acritas Global Elite Law Firm Brand Index 2017, Baker McKenzie has again been declared the strongest firm brand, extending its lead over competitors on the list. While populated by full-service law firms, those in the top-20 ranking also boast a significant level of trademark expertise.
Unpublished EU study casts doubt on displacement of sales by online infringement, but the reality is nuanced (Blog)
The EU Commission has come under fire for failing to to publish a 360,000 study of the economic costs of piracy the report was only released after a member of the European Parliament obtained a copy following a freedom of information request. The report suggests that piracy has little negative effect on sales of copyrighted material, although the findings are slightly more nuanced than that headline conclusion. While it does not directly address the consequences of trademark infringement, it will stir up debate about the economic costs of counterfeiting.
Study suggests “huge potential” for economic growth in Latin America through trademark promotion (Blog)
Trademark-intensive industries across Chile, Colombia, Mexico, Panama and Peru account for 18.5 million jobs and $2,390 of value per capita a year, according to research commissioned by the International Trademark Association and Inter-American Association of Intellectual Property. For those working in such industries, salary premiums of up to 25% were observed.
A new study into the economic importance of trademarks in five Association of Southeast Asian Nations countries has provided compelling evidence that trademark-intensive industries make a vital contribution to gross domestic product, employment and productivity in the region. The report, commissioned by the International Trademark Association, highlights the role played by technology brands in regional economies.
The EU Commission has released its position paper on the treatment of IP rights after the United Kingdom completes its exit from the European Union. While a short document, it provides an important insight into the trademarks regime that EU negotiators want to work towards. However, some aspects could prove divisive.
The Global Innovation Index 2017 has revealed the world’s most innovative countries. While the top 10 is comprised of the same jurisdictions as last year, high innovation performance among Sub-Saharan African countries, relative to development, is a notable trend. However, given the report's wide scope, the specific trademark lessons are limited.
As UK election day looms, trademark lawyers prepare for change while political parties barely give intellectual property a glance (Blog)
After one of the more divisive election campaigns in recent history, the UK electorate heads to the polls this Thursday. While social policies and national security have jostled with Brexit as the most important issue for voters, two new studies demonstrate that the UK’s move to leave the European Union remains a key concern for rights holders around the world. However, while some are adapting their filing strategies in preparation, many remain “perplexed” about what to do.
Trump Administration's first Special 301 Report slams Canada and Mexico for inadequate border enforcement against counterfeits (Blog)
The Office of the US Trade Representative (USTR) has published the 2017 Special 301 Report, the first released under the Trump administration. While Pakistan and Spain are complimented for “positive momentum” behind their IP regimes, the report knocks a number of jurisdictions including neighbours Canada and Mexico for what it deems to be ineffective border enforcement against fakes.
First in-depth trademark data from Beijing IP Court reveals quarter of 2015 cases involved foreign parties (Blog)
The first annual report on the activities of the Beijing IP Court published by litigation analytics firm IPHouse and covering 2015 suggests that the specialist venue is proving an efficient forum for domestic and foreign trademark owners alike.
Taobao returns to USTR's Notorious Markets list; Alibaba CEO speaks of "disappointing moment for all of us" (Blog)
After a four year absence, an Alibaba Group platform has re-appeared on the annual Special 301 Out-of-Cycle Review of Notorious Markets list and its CEO subsequently sent a strongly-worded email to staff, seen by World Trademark Review, urging stakeholders to continue undeterred in the “all-out war against counterfeits”.
US government releases national IP strategy; concern over ‘introduction of shadow regulation’ (Blog)
While the community waits to see what impact a Donald Trump presidency has on the IP ecosystem in the US, the US government’s gears are still turning and this week it released the 2017-2019 US Joint Strategic Plan on Intellectual Property Enforcement. The report signals the key focus areas for federal government agencies over the coming few years. While welcomed by IP stakeholders, there have been accusations that the plan represents an effort to introduce shadow regulation for the online world.
New research from The Coalition Against Domain Name Abuse has revealed the extent of identity squatting targeting this year’s presidential election candidates, as well as members of the US Congress and Senate.
The USPTO and Economics & Statistics Administration have released a follow-up to the ground-breaking 2012 study into the economic contribution made by intellectual property to the US economy. The 59-page report also identifies the regions and industries where trademark intensity resides.
The European Union Chamber of Commerce in China has published its latest position paper, calling for an end to the unequal treatment of foreign investment in China and laying out a series of recommendations for improving the IP landscape.
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