Blog results - found 31
“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement (Blog)
A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach and, in doing so, has shown how large brands can avoid accusations of trademark bullying when enforcing their rights.
Sharp Corporation has initiated an unfair competition lawsuit against Chinese brand licensee Hisense, which produces and markets Sharp branded televisions in the Americas. A rare instance of a brand rather than patents taking centre stage in a tussle between tech giants, the dispute also highlights the delicate balancing act that must be walked when initiating an action that could harm brand reputation.
Pernod Ricard and Bacardi’s battle over HAVANA CLUB trademark erupts again after call for renewal U-turn (Blog)
A bipartisan congressional delegation has called on the Trump Administration to reverse a US Office of Foreign Assets Control decision to grant a licence allowing Cubaexport to renew the HAVANA CLUB trademark registration in the United States. Slamming the licence as “misguided”, the group has catapulted the long-running dispute between Pernod Ricard and Bacardi back into the political arena.
Cannabis trademark ruling ‘against the public interest’; threatens big brand licensing on legal products (Blog)
A US Trademark Trial and Appeal Board ruling that refused a trademark due to its association with cannabis products could have wide implications for the fledgling state-legal cannabis industry in the United States. One expert tells us there is a “frightening possibility” the ruling may stop any major brand owner considering licensing their marks for use on legal cannabis products and that, overall, the IP situation for the industry is worse today than a year ago.
Disney’s brand protection team should be ready to work overtime as latest resort opens its doors (Blog)
In the run-up to this week’s opening of the Shanghai Disney Resort, reports emerged that Disney characters were observed at a rival park owned by Wanda Group. Wanda has denied infringement, but this dispute as well as other infringement activities centred on Disney's assets highlights the significant challenges faced by high-profile companies engaged in successful, large-scale licensing programmes.
Get the inside track on brand monetisation and revenue strategies from some of the world's leading brands (Blog)
World Trademark Review is pleased to announce the first speakers to be confirmed for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on October 6 2016. This interactive one-day event will explore critical issues surrounding brand licensing and extension strategies, providing attendees with a roadmap for revenue generation success.
“Bargaining power is tilting in favour of Chinese licensees” as country’s appetite for top brands continues to grow (Blog)
A feature in the current issue of World Trademark Review explores China’s trademark licensing landscape and charts its development over recent years. Traditionally, rights holders proved hesitant to exploit the potential of this huge market, which was long seen as fraught with risk and difficulty. But today, licensing into China is a lucrative industry and Chinese licensees are far more sophisticated when it comes to doing deals.
The Indonesian Supreme Court hit the headlines back in February for upholding a decision to strip Swedish retailer Ikea of several trademarks after it fell foul of non-use rules. While the event will likely have exacerbated brand owners’ apprehensions about doing business in the country, the introduction of new regulations addressing the recording of licence agreements could boost their confidence in the trademark system
World Trademark Review is pleased to announce the first speakers for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on January 28 2016.
Ordinarily, the emergence of a purported smartphone clone from China would be fairly unremarkable, but it is not every day that a well-known Western company attaches its brand to the alleged facsimile. That is exactly what happened to Polaroid at the Consumer Electronics Show earlier this month in Las Vegas.
DC Comics and Marvel were in the news this week after a British author complained over a notice opposing the use of ‘Superhero’ in the title of his advice book "Business Zero to Superhero". In many respects this is a straight trademark dispute, but it does have an interesting dimension, the joint ownership of trademarks.
Canadian toy maker Mega Brands' licensing deal with Activision, the video games publisher behind the widely successful game series Call of Duty, has come under fire from advocacy groups and politicians amid concerns that the partnership exposes children to adult content. The company has hit back at the criticism, but the debate highlights some of the issues that can arise when licence strategies become reality.
For decades universities, like their commercial counterparts, have been expanding their trademark portfolios, with the $4.6 billion industry for licensed merchandise an important revenue stream. However, one academic sector voice has accused such higher education institutions of misusing trademark law, going too far in a bid to create licensing revenue.
This week the Authentic Brands Group (ABG) completed the purchase of the iconic Elvis Presley and Muhammad Ali brand portfolios, adding to the Marilyn Monroe brand it already owns to create one of the most valuable celebrity portfolios. While celebrity brands can be very lucrative for their owners, trademark counsel should remain vigilant to their challenges of protection and enforcement; after all iconic brands are not merely trademarks.
Experts highlighted opportunities and trends in brand licensing in the fashion industry during a session at this week’s Brand Licensing Europe convention in London. The insights shared during the session provide some helpful brand strategy pointers for trademark counsel.
Versace is to launch a range of products inspired by knock-off versions of the Italian company’s designs. While the fashion house is keen to portray the collection as highlighting the issue of counterfeits, it waits to be seen whether the impact on anti-counterfeiting efforts proves to be positive or negative.
Recent research from the Luxury Institute has shed light on the attitudes of affluent consumers towards collaborations between high-end brands. While research participants indicated that they place high value on brand partnerships, they also emphasised the risk of brand dilution. The findings reiterate the key role for trademark counsel in joining forces with third-party brands.
License! Global magazine reports that the world’s top 150 brand licensors generated US$230 billion globally in 2012 from retail sales of licensed products, while the International Licensing Industry Merchandisers’ Association has found that North American businesses received $4.454 billion in royalties from trademark licensing last year. Such statistics can benefit trademark teams in their efforts to demonstrate corporate value but in-house counsel must also assume a leading role in brand monetisation if they are to do so.
A third of US consumers would not purchase a branded product if they knew the brand belonged to a Chinese company, a recent survey has found. The findings underline the difficulty that Chinese brand owners face in penetrating the US market so what can be done from a trademark perspective to gain a foothold?
Microbrewery Thunder Road Brewing argued for the cancellation of a number of trademarks held by Foster’s-owned Carlton & United Brewers during a hearing before the Australian trademarks registrar last week. The outcome of the case could have significant implications for owners of heritage brands in the country.
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