Blog results - found 31
“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement
A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach and, in doing so, has shown how large brands can avoid accusations of trademark bullying when enforcing their rights.
Sharp Corporation has initiated an unfair competition lawsuit against Chinese brand licensee Hisense, which produces and markets Sharp branded televisions in the Americas. A rare instance of a brand rather than patents taking centre stage in a tussle between tech giants, the dispute also highlights the delicate balancing act that must be walked when initiating an action that could harm brand reputation.
Pernod Ricard and Bacardi’s battle over HAVANA CLUB trademark erupts again after call for renewal U-turn
A bipartisan congressional delegation has called on the Trump Administration to reverse a US Office of Foreign Assets Control decision to grant a licence allowing Cubaexport to renew the HAVANA CLUB trademark registration in the United States. Slamming the licence as “misguided”, the group has catapulted the long-running dispute between Pernod Ricard and Bacardi back into the political arena.
Cannabis trademark ruling ‘against the public interest’; threatens big brand licensing on legal products
A US Trademark Trial and Appeal Board ruling that refused a trademark due to its association with cannabis products could have wide implications for the fledgling state-legal cannabis industry in the United States. One expert tells us there is a “frightening possibility” the ruling may stop any major brand owner considering licensing their marks for use on legal cannabis products and that, overall, the IP situation for the industry is worse today than a year ago.
In the run-up to this week’s opening of the Shanghai Disney Resort, reports emerged that Disney characters were observed at a rival park owned by Wanda Group. Wanda has denied infringement, but this dispute as well as other infringement activities centred on Disney's assets highlights the significant challenges faced by high-profile companies engaged in successful, large-scale licensing programmes.
Get the inside track on brand monetisation and revenue strategies from some of the world's leading brands
World Trademark Review is pleased to announce the first speakers to be confirmed for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on October 6 2016. This interactive one-day event will explore critical issues surrounding brand licensing and extension strategies, providing attendees with a roadmap for revenue generation success.
“Bargaining power is tilting in favour of Chinese licensees” as country’s appetite for top brands continues to grow
A feature in the current issue of World Trademark Review explores China’s trademark licensing landscape and charts its development over recent years. Traditionally, rights holders proved hesitant to exploit the potential of this huge market, which was long seen as fraught with risk and difficulty. But today, licensing into China is a lucrative industry and Chinese licensees are far more sophisticated when it comes to doing deals.
The Indonesian Supreme Court hit the headlines back in February for upholding a decision to strip Swedish retailer Ikea of several trademarks after it fell foul of non-use rules. While the event will likely have exacerbated brand owners’ apprehensions about doing business in the country, the introduction of new regulations addressing the recording of licence agreements could boost their confidence in the trademark system
World Trademark Review is pleased to announce the first speakers for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on January 28 2016.
Ordinarily, the emergence of a purported smartphone clone from China would be fairly unremarkable, but it is not every day that a well-known Western company attaches its brand to the alleged facsimile. That is exactly what happened to Polaroid at the Consumer Electronics Show earlier this month in Las Vegas.
DC Comics and Marvel were in the news this week after a British author complained over a notice opposing the use of ‘Superhero’ in the title of his advice book "Business Zero to Superhero". In many respects this is a straight trademark dispute, but it does have an interesting dimension, the joint ownership of trademarks.
Canadian toy maker Mega Brands' licensing deal with Activision, the video games publisher behind the widely successful game series Call of Duty, has come under fire from advocacy groups and politicians amid concerns that the partnership exposes children to adult content. The company has hit back at the criticism, but the debate highlights some of the issues that can arise when licence strategies become reality.
For decades universities, like their commercial counterparts, have been expanding their trademark portfolios, with the $4.6 billion industry for licensed merchandise an important revenue stream. However, one academic sector voice has accused such higher education institutions of misusing trademark law, going too far in a bid to create licensing revenue.
This week the Authentic Brands Group (ABG) completed the purchase of the iconic Elvis Presley and Muhammad Ali brand portfolios, adding to the Marilyn Monroe brand it already owns to create one of the most valuable celebrity portfolios. While celebrity brands can be very lucrative for their owners, trademark counsel should remain vigilant to their challenges of protection and enforcement; after all iconic brands are not merely trademarks.
The US craft beer craze has seen its fair share of trademark disputes. One recent incident - as reported on Denver’s Westword news site stood out because of the amicable agreement reached between Verboten Brewing and Weyerbacher Brewing, which owns the federal trademark to the Verboten name for beer. While sensible settlements are something to be welcomed, might the particulars of such an arrangement lead to difficulties for the parties further down the line?
Last week it was reported that Chinese personal computer manufacturer Lenovo is planning to reorganise its product offering into two distinct brands with one aimed at home users shopping at the more affordable end of the spectrum and a separate identity for high-end business consumers. The goal is to gain a larger global market share. For brand owners, a number of lessons can be learned from such two-pronged marketing strategies.
Market analysts highlighted evolving and future trends in licensing at this week’s Brand Licensing Europe 2012 event, offering some valuable pointers for trademark counsel not least the need to prepare for an upswing in online-related work.
Last week, Sky News reported that a portfolio of trademarks and other IP rights relating to the term ‘man of the match’ had been sold at auction for an undisclosed fee to an anonymous bidder. While the sale of the rights to a slogan familiar to sports fans around the world has attracted a modicum of mainstream press interest, it also resurrects a key question for trademark owners and practitioners: will trademark auctions be the next big thing or are they just a flash in the pan?
The ECJ has ruled in a case that tackles the question of whether it is acceptable for a company with no EU presence to licence its EU trademark rights to an EU-based company purely for the purpose of registering an ‘.eu’ domain name. While a useful decision, one commentator expects that it will have limited impact.
A video purporting to show an event organised by Shell in celebration of the expansion of its Arctic drilling operations surfaced online recently. Though it may appear genuine, the video is in fact the handiwork of a group of anti-consumerism activists. The spoof or parody of corporate communications for political or satirical effect is known as ‘culture jamming’ or ‘subvertising’. As a company which has encountered this activity in the past, Chevron is well placed to offer advice on how to respond to the threat.
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