Blog results - found 32
A new study has revealed that legal contract reviews conducted by an artificial intelligence (AI) platform can now reach an accuracy rate surpassing experienced lawyers. Talking to World Trademark Review, a representative from the company behind the research, LawGeex, claims that AI could be used “for the low-hanging fruit that take up a lot of in-house counsel time”.
“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement
A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach and, in doing so, has shown how large brands can avoid accusations of trademark bullying when enforcing their rights.
Sharp Corporation has initiated an unfair competition lawsuit against Chinese brand licensee Hisense, which produces and markets Sharp branded televisions in the Americas. A rare instance of a brand rather than patents taking centre stage in a tussle between tech giants, the dispute also highlights the delicate balancing act that must be walked when initiating an action that could harm brand reputation.
Pernod Ricard and Bacardi’s battle over HAVANA CLUB trademark erupts again after call for renewal U-turn
A bipartisan congressional delegation has called on the Trump Administration to reverse a US Office of Foreign Assets Control decision to grant a licence allowing Cubaexport to renew the HAVANA CLUB trademark registration in the United States. Slamming the licence as “misguided”, the group has catapulted the long-running dispute between Pernod Ricard and Bacardi back into the political arena.
DC Comics and Marvel were in the news this week after a British author complained over a notice opposing the use of ‘Superhero’ in the title of his advice book "Business Zero to Superhero". In many respects this is a straight trademark dispute, but it does have an interesting dimension, the joint ownership of trademarks.
Canadian toy maker Mega Brands' licensing deal with Activision, the video games publisher behind the widely successful game series Call of Duty, has come under fire from advocacy groups and politicians amid concerns that the partnership exposes children to adult content. The company has hit back at the criticism, but the debate highlights some of the issues that can arise when licence strategies become reality.
For decades universities, like their commercial counterparts, have been expanding their trademark portfolios, with the $4.6 billion industry for licensed merchandise an important revenue stream. However, one academic sector voice has accused such higher education institutions of misusing trademark law, going too far in a bid to create licensing revenue.
This week the Authentic Brands Group (ABG) completed the purchase of the iconic Elvis Presley and Muhammad Ali brand portfolios, adding to the Marilyn Monroe brand it already owns to create one of the most valuable celebrity portfolios. While celebrity brands can be very lucrative for their owners, trademark counsel should remain vigilant to their challenges of protection and enforcement; after all iconic brands are not merely trademarks.
Experts highlighted opportunities and trends in brand licensing in the fashion industry during a session at this week’s Brand Licensing Europe convention in London. The insights shared during the session provide some helpful brand strategy pointers for trademark counsel.
Versace is to launch a range of products inspired by knock-off versions of the Italian company’s designs. While the fashion house is keen to portray the collection as highlighting the issue of counterfeits, it waits to be seen whether the impact on anti-counterfeiting efforts proves to be positive or negative.
Recent research from the Luxury Institute has shed light on the attitudes of affluent consumers towards collaborations between high-end brands. While research participants indicated that they place high value on brand partnerships, they also emphasised the risk of brand dilution. The findings reiterate the key role for trademark counsel in joining forces with third-party brands.
License! Global magazine reports that the world’s top 150 brand licensors generated US$230 billion globally in 2012 from retail sales of licensed products, while the International Licensing Industry Merchandisers’ Association has found that North American businesses received $4.454 billion in royalties from trademark licensing last year. Such statistics can benefit trademark teams in their efforts to demonstrate corporate value but in-house counsel must also assume a leading role in brand monetisation if they are to do so.
A third of US consumers would not purchase a branded product if they knew the brand belonged to a Chinese company, a recent survey has found. The findings underline the difficulty that Chinese brand owners face in penetrating the US market so what can be done from a trademark perspective to gain a foothold?
Microbrewery Thunder Road Brewing argued for the cancellation of a number of trademarks held by Foster’s-owned Carlton & United Brewers during a hearing before the Australian trademarks registrar last week. The outcome of the case could have significant implications for owners of heritage brands in the country.
The 85th Academy Awards (this week formally rebranded as The Oscars) will take place this weekend. The ceremony will be held in the Dolby Theatre, the venue that has hosted it for the past 11 years albeit under a different name. But will Kodak continue to benefit from some of the reflected glory?
Kraft Foods which produces Cracker Barrel cheese is suing Cracker Barrel Old Country Store for trademark infringement as the rustic restaurant chain prepares to sell its name-brand products outside of its own stores for the first time. The dispute highlights how extensions into new categories can bring similar brand names that have previously coexisted peacefully into conflict.
The US craft beer craze has seen its fair share of trademark disputes. One recent incident - as reported on Denver’s Westword news site stood out because of the amicable agreement reached between Verboten Brewing and Weyerbacher Brewing, which owns the federal trademark to the Verboten name for beer. While sensible settlements are something to be welcomed, might the particulars of such an arrangement lead to difficulties for the parties further down the line?
Last week it was reported that Chinese personal computer manufacturer Lenovo is planning to reorganise its product offering into two distinct brands with one aimed at home users shopping at the more affordable end of the spectrum and a separate identity for high-end business consumers. The goal is to gain a larger global market share. For brand owners, a number of lessons can be learned from such two-pronged marketing strategies.
Market analysts highlighted evolving and future trends in licensing at this week’s Brand Licensing Europe 2012 event, offering some valuable pointers for trademark counsel not least the need to prepare for an upswing in online-related work.
Last week, Sky News reported that a portfolio of trademarks and other IP rights relating to the term ‘man of the match’ had been sold at auction for an undisclosed fee to an anonymous bidder. While the sale of the rights to a slogan familiar to sports fans around the world has attracted a modicum of mainstream press interest, it also resurrects a key question for trademark owners and practitioners: will trademark auctions be the next big thing or are they just a flash in the pan?
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