Blog results - found 469
Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times (Blog)
It has been a particularly tumultuous week for coffee maker Keurig, with the hashtag BoycottKeurig trending on social media following the company’s public declaration that it was pulling advertising linked to a right-wing news pundit. As one expert tells us, the week’s events highlight the challenge that brands face at a time when partisan tensions are at an all-time high.
“The results were mind-blowing”: study reveals widespread problem of domain name combosquatting (Blog)
Recent research has provided new insights into the little-understood phenomenon of domain name ‘combosquatting’. Revealing that the scale of the problem is far greater than previously imagined, the study is a wake-up call for online brands that see their trademarks being used to lure internet users to malicious websites. As well as underscoring the difficulties with tackling these activities, the study’s authors have hinted at some of the possible responses that brand owners might adopt.
Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis (Blog)
In World Trademark Review’s latest industry report, we turn to the insurance sector which is undergoing an incipient transformation that could present significant risks and opportunities. We analyse how the leading brands in this space have performed and how trademark strategies are adapting in light of increased regulation, slow economic growth and the upsurge of new technologies.
Nominations have been flowing since World Trademark Review launched our annual search for the world’s best corporate trademark professionals at the end of September. There is still time to nominate an in-house team or individual before the process ends on December 8 2017.
Seen by senior management as a cost centre, many practitioners toiling in the brand protection trenches struggle to secure funding. However, Ford's brand protection manager, Asia-Pacific, Angela Chen, has told World Trademark Review in an exclusive interview that her team's focus on hard recovery has led to a fundamental shift in perception. She notes that “Ford’s leadership is convinced that brand protection is a great revenue generator”, and has told us how this was achieved.
USPTO unveils pilot programme, Nike logo implicated in Paradise Papers leak and EUIPO grants BREXIT trademark: news round-up (Blog)
In the latest news round-up, we look at a new pilot programme launched by the US Patent and Trademark Office, the IP attorney seeking to be Virginia’s next governor, the launch of the world’s first automated trademark assistant and how Nike’s ‘swoosh’ logo has been implicated in this week’s Paradise Papers leak.
Russia’s trademark landscape buoyant despite economic and political woes: exclusive data analysis (Blog)
In this week’s country data report we turn our attention to Russia, analysing the country’s most important industries, key filing statistics and how its brands have fared against the backdrop of a troubled economy and increasingly tense political climate.
Appeals court strikes blow for London Taxi Company; decision highlights challenge facing shape mark applicants (Blog)
The Court of Appeal of England and Wales has backed a High Court of Justice finding that the three-dimensional shapes of particular models of taxi were invalid and therefore not infringed by the manufacturer of the Beardmore, Oxford and Metrocab models of London taxi. One leading industry commentator noted that the decision “is a further example of the difficulties faced by applicants for ‘shape’ trademarks in demonstrating distinctive character”.
Calculating anti-counterfeiting ROI, a heated brand valuation debate and crafting the perfect cease and desist: issue 70 now online (Blog)
Issue 70 of World Trademark Review has been published and is now available to subscribers online. Our cover story explores how to calculate the return on investment (ROI) for brand protection endeavours. While regarded by some as an impossible task, one practitioner told us how her team has been able to position itself as a revenue generator, returning a 300% ROI last year.
A Halloween cease-and-desist, an attorney's IP poetry and the USPTO’s creepy (and slightly awkward) Reddit AMA: news round-up (Blog)
In today’s news round-up we look at the Internet Corporation for Assigned Names and Numbers' delayed enforcement of thick WHOIS, Oman’s progress towards electronic filings and a new partnership between an IP consultancy and a corporate powerhouse.
A number of changes will be made to your World Trademark Review platform next week, with subscribers offered even more detailed analysis and insight of developments affecting trademark owners and their advisers. In addition, our enhanced subscription package will provide exclusive early access to the 2018 rankings tables for the WTR 1000 The World’s Leading Trademark Professionals.
Tobacco industry’s revolution thriving brands, new products and shifting markets: exclusive data analysis (Blog)
In this week’s World Trademark Review industry report, we shine a light on trends in the tobacco sector, reviewing the performance of the top brands in the field and analysing the broader trademark landscape in which they operate. We also reveal how brands are adapting their filing strategies in the face of political and societal challenges, such as the rise in vaping and the spread of plain packaging.
KIPO calls out Chinese plagiarism, USPTO rule making, reality show trademark protection and pugs in Prada: news round-up (Blog)
In our final news round-up of the week, we look at the IP fallout from Kid Rock’s latest tour announcement, how the Korean Intellectual Property Office is speaking out on behalf of infringed domestic brands, the status of trademarks in space and the US Patent and Trademark Office’s planned abolition of interference proceedings.
Majority of suspected online infringers re-register popular domain names, according to new study (Blog)
A new report from the EU Intellectual Property Office has revealed that the phenomenon of e-shops marketing infringing goods via previously used brand-related domain names as observed in Denmark is also occurring in Sweden, Germany, the United Kingdom and Spain. Worryingly, the study claims that it is occurring to a higher degree than expected.
Subscribers to World Trademark Review are to receive exclusive early access to the 2018 rankings tables for the World Trademark Review 1000 The World’s Leading Trademark Professionals, as part of the World Trademark Review enhanced subscription package being launched next month.
The Internet Corporation for Assigned Names and Numbers (ICANN) has come under fire for excluding the full community in its exploration of the General Data Protection Regulation’s impact on the WHOIS system. ICANN stated that the regulation could affect its ability to maintain a single global WHOIS system, and this week two generic top-level domains withdrew public access to registrant information. Trademark counsel should follow the issue closely, as it could lead to the end of WHOIS in its current form and the ability to identify easily (and cost-effectively) the owners of infringing domains. Whatever the outcome, policing activities are set to harden.
Preparing for Brexit, working with competitors and trademark challenges following a Trump tweet: dispatches from Managing Trademark Assets 2017 (Blog)
Our latest event Managing Trademark Assets, which took place in Chicago last week, was focused around the theme of cost-effective management and communication of international portfolios. In this article we present just a few of the practical takeaways and discussion points from the day, including how to approach crisis communications and the creative tactics that can be employed to foster a cross-enterprise understanding of trademarks.
IP services sales blitz continues; Corsearch to be purchased by private equity firm in $140 million cash move (Blog)
It has been announced that information services company Wolters Kluwer has agreed to sell trademark search platform Corsearch to private equity entity Audax Group in a $140 million deal. The move is the latest acquisition in a series of deals centred on IP services companies, and once again demonstrates the attractiveness that private equity firms see in IP technology.
Google tackles phishing, Apple faces Animoji fight and domain headache for Gleissner: news round-up (Blog)
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at the Japanese company suing Apple over use of the name Animoji, the latest World Intellectual Property Organisation report on Uniform Domain Name Dispute Resolution Policy figures, a counterfeiting case which led to allegations of attorney misconduct and a brand expert urging more use of social media by law firms.
Mexico shows robust filing figures, as services overtake goods for first time: exclusive data analysis (Blog)
In World Trademark Review’s latest country data report, we take a look at Mexico and how brands fare in the country. We will be examining key filing statistics, the top industries and the performance of the Mexican trademark office to determine areas of opportunity and risk.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email