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The Confederation of All India Traders has stepped up pressure on the Indian government to pass a new Consumer Protection Bill which contains provisions designed to hold brand ambassadors liable for misleading endorsements. While there have been fears that the move could significantly impact brand and marketing strategies in the country, close reading of the bill suggests that the clampdown may not be as severe as it appears at first sight. In fact, responsible brands and celebrities could both benefit.
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
“We’re running out of good trademarks” groundbreaking study reveals 81% of common words are registered marks
A new study scrutinising the millions of marks on the US trademark register has discovered that more than 81% of the 1,000 most frequently-used words in the English language are already registered as single-word trademarks. One of the study’s authors characterises the findings as “disturbing”, warning that it could cause problems for those seeking to create brand names in the future.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
It was reported over the weekend that fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move is part of a marketing campaign dubbed ‘Go with the Fake’, aimed at encouraging consumers to “wear whatever they want”. While the campaign is creating a lot of online buzz, some have contended that it is also glorifying counterfeit goods in the process.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
Online and media criticism of a Ram Trucks ad aired during this week’s Super Bowl broadcast continues to rumble on. For its part, parent company Fiat Chrysler Automobiles has stood its ground, noting that the King Estate had given approval of its use of a Martin Luther King Jr sermon. The key question from a brand perspective is whether holding ground in the face of a social media storm is the right approach or whether appeasing critics is the better option.
Brands unprepared for reputational damage of fake news and hate speech on digital ad platforms: report
A new report reveals that few brands have taken adequate measures to prevent online advertisements appearing alongside objectionable and potentially damaging content, including fake news and hate speech. The report further claims that many brand owners are unprepared for the reputational damage of their trademarks appearing alongside unsafe content and must take preventative measures.
Demise of Chief Wahoo shows how challenging Redskins brand was “successful legal failure”, expert claims
It has been announced that the Cleveland Indians baseball team will remove the controversial Chief Wahoo logo from its uniform next year. A prominent IP lawyer has told World Trademark Review that the move may have happened only because of the high-profile legal challenge against the Washington Redskins brand, claiming that it helped to create the shift in attitudes which led to the Ohio team’s branding shift.
Amazon has supplanted Google as the world’s most valuable brand, according to the latest Brand Finance Global 500 rankings. With Apple, Samsung and Facebook rounding out the top five, technology brands dominate the top of the list. However, it is the continued rise of Chinese brands on the international scene that should be noted.
In World Trademark Review’s latest industry report, we delve into the sprawling banking sector. In addition to presenting key trademark filing statistics, we assess how the leading banking brands have performed in the last year and identify major trends affecting the market from disruptive new technologies and regulatory changes to shifting demographics and markets.
"Infamous troll" Michael Gleissner involved in 5% of all live contested trademark cases in United Kingdom
In a decision which one trademark attorney characterises as “good news for brand owners”, the UK Intellectual Property Office has upheld an earlier decision which dismissed entrepreneur Michael Gleissner’s attempt to register the common name ALEXANDER as a trademark. The decision includes the startling reveal that entities related to Gleissner account for 5% of all live contested trademark cases in the United Kingdom demonstrating the unprecedented volume of the millionaire’s filing activity.
As the year draws to a close, World Trademark Review has decided to take a look back and identify the trademark personalities that have had a significant impact in 2017. Be it those who dominated the news agenda, influenced public dialogue or raised the profile of trademarks (for good or bad), a whole host of personalities both individuals and entities have hit the headlines this year.
A well-loved Canadian pastry company got entangled in a PR crisis this week over accusations of perceived trademark enforcement overreach. While the marketing team gave a canny response on social media which appears to have quelled most of the outcry, evidence suggests that the negative impact could have a lasting effect on the brand. It is another reminder of the risks of trademark enforcement and how practitioners must tread carefully in the age of social media.
Pieter van den Bulck, legal IP director at the world’s largest brewing company, has called on trademark professionals to engage more closely with their brands’ corporate social responsibility strategy. Speaking exclusively to World Trademark Review, he noted that this will require “a very open mind” and willingness to check traditional legal approaches at the door.
Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times
It has been a particularly tumultuous week for coffee maker Keurig, with the hashtag BoycottKeurig trending on social media following the company’s public declaration that it was pulling advertising linked to a right-wing news pundit. As one expert tells us, the week’s events highlight the challenge that brands face at a time when partisan tensions are at an all-time high.
Seen by senior management as a cost centre, many practitioners toiling in the brand protection trenches struggle to secure funding. However, Ford's brand protection manager, Asia-Pacific, Angela Chen, has told World Trademark Review in an exclusive interview that her team's focus on hard recovery has led to a fundamental shift in perception. She notes that “Ford’s leadership is convinced that brand protection is a great revenue generator”, and has told us how this was achieved.
The 2018 rankings tables for the WTR 1000 are now available to WTR subscribers. This exclusive early access provides a unique first look at the leading trademark legal service providers from more than 70 jurisdictions.
Preparing for Brexit, working with competitors and trademark challenges following a Trump tweet: dispatches from Managing Trademark Assets 2017
Our latest event Managing Trademark Assets, which took place in Chicago last week, was focused around the theme of cost-effective management and communication of international portfolios. In this article we present just a few of the practical takeaways and discussion points from the day, including how to approach crisis communications and the creative tactics that can be employed to foster a cross-enterprise understanding of trademarks.
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