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The INTA Board of Directors recently approved the creation of a Brand Value Special Task Force. To get the inside track on this new initiative, and explore how brand owners will benefit, we sat down with co-chair Heather Steinmeyer.
With the 2018 INTA Annual Meeting in Seattle now in full flow, it’s time to take a deep-dive into the numbers. Will this year’s meeting be the biggest ever in terms of attendance? How many of the world’s leading brands are represented? We dig into the data to find out.
Research conducted by World Trademark Review reveals that, for the third year in a row, Manchester United boasts the most trademarks of any club in the English Premier League. Our data analysis also examined filing activity amongst the world’s most valuable football clubs and players, with FC Barcelona pulling ahead of arch-rivals Real Madrid, while Lionel Messi overtook former teammate Neymar Jr.
A new study has revealed that legal contract reviews conducted by an artificial intelligence (AI) platform can now reach an accuracy rate surpassing experienced lawyers. Talking to World Trademark Review, a representative from the company behind the research, LawGeex, claims that AI could be used “for the low-hanging fruit that take up a lot of in-house counsel time”.
Continuing our series of interviews with WTR 300-ranked corporate trademark counsel, World Trademark Review catches up with Jerry Xia, deputy general counsel and chief IP counsel, Asia Pacific, for Fortune 100 conglomerate Honeywell. He shares his insights into how the Chinese brand protection landscape has developed in recent years and offers some practical tips for managing trademarks in the region.
In-house perspectives on diversity in the trademark industry: “All of us in this field need to do more”
The theme of today’s World IP Day is ‘Powering change: Women in innovation and creativity’. In the first of a two-part piece, corporate trademark professionals reflect on the topic of the day.
How the legal profession underutilises paralegals: exclusive interview with Deborah Hampton of Chemours
In the latest of our series of exclusive interviews with leading, WTR 300-ranked in-house professionals, The Chemours Company’s Deborah Hampton reflects on the underutilisation of paralegals in trademark management and about her approach to stewarding the company’s global brand rights. Crucially, she contends that companies often underestimate the substantive work that paralegals can undertake and are missing out on unique insights into brand management.
Half of companies have lost revenue to online counterfeits, as darknet infringement predicted to rise
New research from MarkMonitor reveals that almost half of the companies it surveyed had lost sales revenue to online counterfeits. Equally worrying was the finding that almost a third had no online brand protection plan in place. Despite increasing infringement levels, cost and resources continue to prove elusive for those keen to fight fakes and that situation is unlikely to improve any time soon.
In our country data report this week, we explore the vivacious Chinese branding market, which has enjoyed record-breaking trademark application numbers and a surge across the board in the brand values of its market players. We also explore the dramatic changes occurring on the legal and administrative fronts that are affecting brand owners.
Cooperation, imagination and perseverance: insights into Western Digital’s global brand protection efforts
Cynthia Tregillis, vice president of global brand protection and trademarks at Western Digital Corporation, was brought on board to establish the company’s trademark group from scratch in late 2012. Starting off as the digital storage company’s sole brand protection attorney, she has subsequently presided over the expansion of the organisation’s in-house trademark team and spearheaded its global anti-counterfeiting efforts.
A trademark application for the term SERIAL, filed by the creators of the popular podcast of the same name, has been refused by the TTAB. The decision comes as research by World Trademark Review reveals that many of the most popular podcasts, including The Joe Rogan Experience, Welcome to Night Vale and Chapo Trap House, have not secured registered trademark protection.
In the weeks since World Trademark Review published its investigation into UK oppositions linked to Michael Gleissner, more decisions have been published most of which will leave the multi-millionaire entrepreneur disappointed. One attorney who recently prevailed in an opposition against a Gleissner-linked application recommends that future opponents plead bad faith, and explains how he worked the case “for the good of the system rather than profits”.
For the second in our series of exclusive interviews with the leading in-house trademark professionals featured in the WTR 300, Diane Hamer of BBC Worldwide expands on the company’s efforts to guard against genericide and the challenges managing a brand as beloved as Doctor Who.
The Confederation of All India Traders has stepped up pressure on the Indian government to pass a new Consumer Protection Bill which contains provisions designed to hold brand ambassadors liable for misleading endorsements. While there have been fears that the move could significantly impact brand and marketing strategies in the country, close reading of the bill suggests that the clampdown may not be as severe as it appears at first sight. In fact, responsible brands and celebrities could both benefit.
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
“We’re running out of good trademarks” groundbreaking study reveals 81% of common words are registered marks
A new study scrutinising the millions of marks on the US trademark register has discovered that more than 81% of the 1,000 most frequently-used words in the English language are already registered as single-word trademarks. One of the study’s authors characterises the findings as “disturbing”, warning that it could cause problems for those seeking to create brand names in the future.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
It was reported over the weekend that fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move is part of a marketing campaign dubbed ‘Go with the Fake’, aimed at encouraging consumers to “wear whatever they want”. While the campaign is creating a lot of online buzz, some have contended that it is also glorifying counterfeit goods in the process.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
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