Blog results - found 132
In our latest opinion column, we look at the trend towards creative cease and desist letters, and the risk that consumer sentiment will turn if these are deemed efforts at marketing one-upmanship.
Cristiano Ronaldo to Juventus, LeBron James to LA Lakers: the brand perspective on major sporting moves
The last week has seen two of the biggest sporting moves in history, with NBA legend LeBron James joining the LA Lakers and football superstar Cristiano Ronaldo heading to Italian club Juventus. Reports on both moves have focused on the massive money involved in the deals, but experts say that the power of the players’ brands will justify the big dollars being spent by the respective teams.
Opportunities, values and a proportional response: six enforcement tips from award-winning in-house experts
Over the past week, World Trademark Review has been publishing a series of exclusive interviews with this year’s WTR Industry Award winners, presenting exclusive insight into the creation and protection of market-leading brands.
Bayer retires Monsanto brand, cocky trademark struck down and Nigeria kit attracts counterfeiters: news round-up
In our latest news round-up, we look at the World Cup football kit which has attracted a scourge of fakes, why Bayer has decided to retire the Monsanto brand name, how Kenzo is prevailing in a trademark lawsuit and how the Kenya Revenue Authority is destroying millions worth of fake alcohol, among other things.
Research conducted by World Trademark Review reveals that, for the third year in a row, Manchester United boasts the most trademarks of any club in the English Premier League. Our data analysis also examined filing activity amongst the world’s most valuable football clubs and players, with FC Barcelona pulling ahead of arch-rivals Real Madrid, while Lionel Messi overtook former teammate Neymar Jr.
NBA star to deliver USPTO event keynote, Frida Kahlo lawsuit, and Google named most loved US brand: news round-up
In our latest round-up, we look at the keynote speaker at the USPTO National Trademark Expo in July, a Canadian lawyer rallying against changes to the country’s trademark law, the brands named the most loved by American consumers, and how Amazon’s Alexa has been named the “biggest challenge for brands since the Internet”.
Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality
Brand Finance’s 12th annual brand valuation ranking of UK companies has revealed a 3% year-on-year increase in total value for the top 150 UK brands, with the company arguing that the United Kingdom’s impending departure from the European Union “is proving to be an opportunity and stimulus for many British brands”. However, a deep dive into the historical data suggests brand values still lag behind pre-Brexit figures.
Tim Hortons brand reputation slides, brand name tattoos, and The Weeknd in Starboy dispute: news round-up
In our latest round-up, we look at how fonts should be front-of-mind when looking at a brand’s image, the significant number of brands who now conduct influencer marketing, musician The Weeknd’s trademark dispute over a STARBOY trademark application, and a survey which reveals the number of consumers that would get a brand name permanently tattooed on their body.
In its latest annual report, British American Tobacco (BAT) recorded the value of the assets purchased in its July 2017 acquisition of Reynolds American. The cited $93.6 billion figure makes it the highest ever recorded brand acquisition and with the takeover almost entirely predicated on these ‘brand’ assets highlights the critical commercial importance of the work undertaken by trademark practitioners.
In our latest industry data report, we take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable brands, Chinese companies are catching up, and trademarks related to autonomous vehicles are rocketing.
Jamaica approves protection of GIs, Montenegro joins TMView and United Kingdom ratifies Hague Agreement: news round-up
In our latest round-up, we look at the latest predictions for the next round of gTLDs, a tale of two O’Keefe law firms, the IP Office of the Philippines reporting on counterfeit seizures in 2017 and the United Kingdom’s IP Crime Unit urging the public to “treat mum right” by avoiding fakes.
In this week’s industry data report, World Trademark Review takes a close look at the oil and gas sector through a trademark lens. In addition to providing an overview of key industry trends in this field, we reveal the significant fluctuation of the leading brands’ values, the top filing classes and the rise of Chinese brands.
Tesla overtakes rivals in brand value, a Wakanda trademark, and Amazon files anti-counterfeit lawsuits: news round-up
In our latest round-up, we look at Amazon partnering with two brands to file several federal lawsuits against parties accused of selling fake goods, how brands got creative on International Women’s Day, and how the success of Marvel’s Black Panther movie has led to a number of trademark applications.
In this week’s country data report, we analyse the small but mighty trademark profile of Singapore. As well as exploring its nation brand strength, we identify its most important trademark-intensive industries and reveal who the leading brand owners are both in value and portfolio size.
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
Online and media criticism of a Ram Trucks ad aired during this week’s Super Bowl broadcast continues to rumble on. For its part, parent company Fiat Chrysler Automobiles has stood its ground, noting that the King Estate had given approval of its use of a Martin Luther King Jr sermon. The key question from a brand perspective is whether holding ground in the face of a social media storm is the right approach or whether appeasing critics is the better option.
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