Blog results - found 91
adidas, Amazon and Apple team members head up list of the world’s leading corporate trademark professionals (Blog)
Last week, World Trademark Review published the WTR 300: The World’s Leading Corporate Trademark Professionals. The list was generated from a community led research project designed to identify the individuals deemed to be the leading lights of the industry. Amongst the companies with the most trademark team members included are those from adidas, Amazon, Apple, Google, Mars, Red Bull and Sky.
A white paper from trademark database manager Markables calls on the brand valuation industry to cease publication of ranking tables, and has reignited the debate over valuation methodologies with valuers, brands and the media coming under fire.
Revealed: full speaker line-up for this month’s Managing the Trademark Asset Lifecycle Europe conference (Blog)
With the event just two weeks away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle Europe. A limited number of delegate places remain for the interactive event which focuses on the creation and exploitation of the value and economic potential that reside in strong brands.
The latest version of the Brand Finance Global 500, which identifies and ranks the world’s most valuable brands, has seen Google take the number one spot, with Apple dropping to second place after a five-year stint at the top. Despite a substantial jump in its brand value, Amazon.com remains in third place.
Keep it simple, stupid: study reveals how simplicity boosts customer affinity and economic performance (Blog)
New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are more willing to pay a premium for goods and services from companies that boast a simple brand promise, achieving simplicity remains an uphill battle for many brands.
Companies must shore up their social media defences in light of Donald Trump’s targeting of brands (Blog)
Protecting brand reputation and managing the possible legal fallout from crisis situations are some of the main responsibilities of an in-house trademark department. One recent element that has created headaches for numerous brands in that regard is the tweeting habit of US president-elect Donald Trump, and specifically his regular calling out of companies and brands. As he prepares to take office on January 20, we take a look at how brands can react should they be the unwitting target of a Trump Twitter tirade.
Trademark implications of Brexit, Trump and Samsung Note 7 crisis feature in our most-read list of 2016 (Blog)
As 2016 draws to a close, it’s time to take a look back at the blogs which received the most reads in the past 12 months. Our list includes the brand value hit of Samsung’s Note 7 crisis, Alibaba’s spat with Chinese ecommerce rival JD.com and trademark applications attempting to commercialise the Panama Papers, Brexit and the once-popular ‘meme’ Be Like Bill.
Health insurance giant reveals why cybersecurity response planning is critical to retain brand value after hack (Blog)
A legal representative from one of the largest health insurance companies in the United States has claimed that it is “no longer if, but when” a company will face a hacking incident. At INTA's Digital World Conference, Heather C Steinmeyer, managing associate general counsel at Anthem Inc, went on to reveal that responding to a cyber-breach effectively is the only way to ensure brand value is not significantly affected long term.
Record-breaking year confirms financial payback of strong brands, even if counsel don’t get the credit they deserve (Blog)
Heinz’s $41.3 billion acquisition of the Kraft Foods portfolio has been identified as a record-setting brand-based transaction, dwarfing the previous biggest acquisition, Procter & Gamble’s $25.5 billion takeover of Gillette in 2005. Analysis of the most expensive brands that changed hands in 2015 further suggests that big ticket, brand-backed deals could be back after a post-recession lull.
World Trademark Review is pleased to announce that Managing the Trademark Asset Lifecycle, our unique forum for trademark professionals to share best practice and cutting-edge strategies for maximising the value that resides in brands, is coming to Europe in 2017.
New research from Brand Finance has revealed that, while the United States’ nation brand boasts the biggest overall value, Singapore comes out top for brand strength. While trademark counsel are rightly focused on the value that resides in the corporate brands that they protect and nurture, it is important not to under-emphasise the impact that national identity and worth has to the health of corporate brand value and vice versa.
Samsung committed the “cardinal sin of crisis management” now trust in its entire brand is at risk (Blog)
This has been arguably the most difficult month in Samsung’s history, with the South Korean tech giant left reeling from worldwide reports of battery failures and fires caused by its flagship Galaxy Note 7 device. A crisis expert suggests that its “speed over diligence” response to the situation was dire, putting “the entire brand” in the court of public opinion and it could have a long way to go to restore trust among consumers.
Final speaker line-up finalised for next week’s Managing the Trademark Asset Lifecycle conference (Blog)
With the event just one week away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle 2016. A handful of delegate places remain for next week’s high-level interactive conference, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands. Make sure you reserve your place now before it's too late.
In the latest issue of World Trademark Review, we took a deep-dive look at Singapore’s IP Financing Scheme and its implications for trademark owners. We interviewed Sharmaine Wu, director, IP management and markets, at IPOS, for the article. Some of her comments are included in the feature, but here is an extended transcript of the interview for blog readers.
Foxconn’s $3.5 billion acquisition of a majority stake in Sharp, which was completed last month, marked what is presumably the largest foreign takeover of a Japanese company yet. And with the Taiwanese outfit’s installation of one of its own team as CEO, Sharp’s brand strategy appears to be heading in a new direction.
Apple has been revealed as owning the world’s most valuable brand portfolio, despite this value predominately residing in one master brand. By contrast, drawing on 539 individual brands, Nestlé is sitting on a $66.6 billion portfolio. The latest top 100 list therefore illustrates the benefits of both the master and multi-brand approaches to consumer engagement. Both, though, come with downsides.
Brand Finance and Solactive AG have announced the launch of two financial indices which offer investors exposure to companies deemed to have a strong brand value. While geared towards the investment market, the move could have a positive payback for trademark counsel further down the road.
Football has grown exponentially in popularity in recent years, and with this has come a significant increase in the brand value of football clubs and players Manchester United, the most valuable, is worth nearly $1.2 billion. However, registered trademark portfolio size varies greatly, creating an opportunity for private practice lawyers in the IP space. Our infographic reveals all.
How New Zealand’s FernMark licence is helping Kiwi businesses to build brands and fight counterfeiters (Blog)
In the latest issue of World Trademark Review, we explore how the FernMark collective mark licensing programme is helping New Zealand businesses (like start-up tea producer Zealong) to expand and protect their brands overseas. Selling tea to China which alone produces one-third of the world’s supply may sound like a Sisyphean task, but it is one that New Zealand start-up Zealong has taken up with aplomb.
Barcelona and Neymar top football trademark rankings; high-flying Leicester need to shore up their defence (Blog)
Research conducted by World Trademark Review reveals the leading trademark filers in the football world, with FC Barcelona, AC Milan and Manchester United topping the list. It also demonstrates that Leicester City a team that shocked the football fraternity by winning the Premier League title two months ago do not yet have a trademark portfolio that matches its newfound success; although a club spokesperson tells us that it has plans to change that.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email