Blog results - found 126
Valuation firm claims Brexit “an opportunity” for British brands; historical data reveals a more nuanced reality
Brand Finance’s 12th annual brand valuation ranking of British companies has revealed a 3% year-on-year increase in total value for the top 150 UK brands, with the company arguing that the UK’s impending departure from the European Union “is proving to be an opportunity and stimulus for many British brands”. However, a deep dive into the historical data suggests brand values still lag behind pre-Brexit figures.
Tim Hortons brand reputation slides, brand name tattoos, and The Weeknd in Starboy dispute: news round-up
In our latest round-up, we look at how fonts should be front-of-mind when looking at a brand’s image, the significant number of brands who now conduct influencer marketing, musician The Weeknd’s trademark dispute over a STARBOY trademark application, and a survey which reveals the number of consumers that would get a brand name permanently tattooed on their body.
In its latest annual report, British American Tobacco (BAT) recorded the value of the assets purchased in its July 2017 acquisition of Reynolds American. The cited $93.6 billion figure makes it the highest ever recorded brand acquisition and with the takeover almost entirely predicated on these ‘brand’ assets highlights the critical commercial importance of the work undertaken by trademark practitioners.
In our latest industry data report, we take a deep dive into the trademark landscape of the automotive sector. While Germany remains the home of the most valuable brands, Chinese companies are catching up, and trademarks related to autonomous vehicles are rocketing.
Jamaica approves protection of GIs, Montenegro joins TMView and United Kingdom ratifies Hague Agreement: news round-up
In our latest round-up, we look at the latest predictions for the next round of gTLDs, a tale of two O’Keefe law firms, the IP Office of the Philippines reporting on counterfeit seizures in 2017 and the United Kingdom’s IP Crime Unit urging the public to “treat mum right” by avoiding fakes.
In this week’s industry data report, World Trademark Review takes a close look at the oil and gas sector through a trademark lens. In addition to providing an overview of key industry trends in this field, we reveal the significant fluctuation of the leading brands’ values, the top filing classes and the rise of Chinese brands.
Tesla overtakes rivals in brand value, a Wakanda trademark, and Amazon files anti-counterfeit lawsuits: news round-up
In our latest round-up, we look at Amazon partnering with two brands to file several federal lawsuits against parties accused of selling fake goods, how brands got creative on International Women’s Day, and how the success of Marvel’s Black Panther movie has led to a number of trademark applications.
In this week’s country data report, we analyse the small but mighty trademark profile of Singapore. As well as exploring its nation brand strength, we identify its most important trademark-intensive industries and reveal who the leading brand owners are both in value and portfolio size.
In our latest industry data report we shine a light on the global media and entertainment industry. While digital and streaming content currently offer companies in the space the best prospect of navigating a challenging economic environment, we reveal that filings for new tech remain low.
In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.
Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection
A number of recent incidents have demonstrated why rights holders must be careful when advertising on YouTube or seeking partnerships with its high-profile stars. New research from World Trademark Review also reveals that content creators on the platform many of which make millions of dollars a year in advertising, sponsorship and merchandise revenue are turning to trademark registrations to protect their channel assets.
Following the release of Brand Finance’s Banking 500 2018 report last week, which identifies the brand value and strength of the world’s 500 largest bank brands, World Trademark Review attended the Brand Finance Banking Forum, a follow-up event that elaborated on the report’s findings and illuminated the most pressing issues banks are facing. Below are some of the key takeaways.
In World Trademark Review’s latest industry data report, we explore the thriving and evolving healthcare industry. In our in-depth analysis we identify the trends driving this evolution, while also analysing key trademark filing statistics and scrutinising the leading brands in this space.
Online and media criticism of a Ram Trucks ad aired during this week’s Super Bowl broadcast continues to rumble on. For its part, parent company Fiat Chrysler Automobiles has stood its ground, noting that the King Estate had given approval of its use of a Martin Luther King Jr sermon. The key question from a brand perspective is whether holding ground in the face of a social media storm is the right approach or whether appeasing critics is the better option.
In this week’s World Trademark Review country data report, we shine the spotlight on Brazil. In addition to taking a closer look at fallout from the country’s trademark and patent backlog, we identify the best performing brands and review recent filing data to assess the health of the trademark landscape.
Brands unprepared for reputational damage of fake news and hate speech on digital ad platforms: report
A new report reveals that few brands have taken adequate measures to prevent online advertisements appearing alongside objectionable and potentially damaging content, including fake news and hate speech. The report further claims that many brand owners are unprepared for the reputational damage of their trademarks appearing alongside unsafe content and must take preventative measures.
Amazon has supplanted Google as the world’s most valuable brand, according to the latest Brand Finance Global 500 rankings. With Apple, Samsung and Facebook rounding out the top five, technology brands dominate the top of the list. However, it is the continued rise of Chinese brands on the international scene that should be noted.
As the year draws to a close, World Trademark Review has decided to take a look back and identify the trademark personalities that have had a significant impact in 2017. Be it those who dominated the news agenda, influenced public dialogue or raised the profile of trademarks (for good or bad), a whole host of personalities both individuals and entities have hit the headlines this year.
Startling new research from valuation firm Brand Finance has estimated that the spread of plain packaging to the beverage industry would result in close to $300 billion in brand value losses, with The Coca-Cola Company and PepsiCo among those with the most value at risk. The report warns that the true economic toll will likely be much higher and comes after a recent call for brands to take a stand against plain packaging.
In this week’s industry data report, we turn the spotlight on the sprawling pharmaceutical sector. We break down how the sector is being affected by political and economic pressures, and identify the industry-specific developments that are driving change. We also analyse the performance of the leading brands in this space and identify the most important markets for rights holders.
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