Blog results - found 387
With the event just one week away, the speaking faculty for Managing the Trademark Asset Lifecycle has been bolstered by the addition of representatives from Deutsche Bank and Saban Brands. A handful of delegate places remain for this ground-breaking interactive conference, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands.
The haze blanketing parts of the ASEAN region as a result of Indonesian forest fires has led to considerable backlash against companies perceived to be connected with it. Alistair Monument of the Forest Stewardship Council tells World Trademark Review about the reputational damage being caused and how eco-label trademarks can send the right message to consumers.
World Trademark Review is pleased to announce the first speakers for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on January 28 2016.
China’s new Advertising Law took effect at the beginning of September, and reports have emerged that suggest Xiaomi is the first company to come under investigation. The new rules flag up several issues that brand owners should know about, and might also provide new avenues for enforcement.
In an exclusive Q&A, Judy McCool, SVP for legal affairs at Home Box Office, Ralph Schroeder, CEO of Helios Intellectual Property, and Cynthia Walden, principal at Fish & Richardson, discuss how corporate trademark counsel can break down the barriers that are often erected between the legal team and other internal departments.
With the event just four weeks away, the full speaker line-up for Managing the Trademark Asset Lifecycle has been unveiled. A handful of delegate places remain for this ground-breaking event, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands.
Donald Trump, adult domain names and the battle over the Kit Kat shape all feature in our most-read blogs
While a story focused on the latest developments in the gTLD space was the most-read World Trademark Review blog last month, the top 10 ran the full gamut of trademark-related topics, touching on the worlds of politics, law, counterfeiting, the internet and marketing.
New research reveals that a majority of consumers have difficulty telling paid from unpaid content in the native advertising environment. For trademark counsel particularly those involved in advertising clearance activities the ongoing debate over consumer deception is one to follow.
In one of the earliest civil court tests of China’s GI protection regime, the Scotch Whisky Association recently announced its victory against an Anhui-based manufacturer of bottle caps bearing the words ‘Scotch Whisky’. For the company’s legal counsel, the decision was a vindication of the organisation’s evolving enforcement strategy.
When CEOs emphasising the importance of their company’s brand are quoted in the mainstream media, it is usually because something has gone horribly wrong. This week, Volkswagen’s Martin Winterkorn has been the public face of the company as it reacts to the unfolding emissions scandal. The struggle to repair the company’s reputation will be a long one.
Nestlé’s managing director for India has sketched out the company’s plans to re-introduce its wildly popular Maggi noodles, following an August court ruling paving the way for the brand’s return.
A parody artist who has been entangled in a number of high-profile cybersquatting cases has told World Trademark Review that the “scare tactics” utilised by brand owners against alleged domain-squatters should not be the default option, noting that he has responded more positively to ‘polite’ approaches.
The story of the Shenzhen company calling itself Goldman Sachs gained a lot of traction on the Internet a couple of weeks back, and trademark counsel are unlikely to be surprised by this particularly audacious example of a long-running trend. But it is worth noting that there are company naming practices that fall short of outright trademark theft, through which many Chinese companies seek to shape customers’ and investors’ perceptions.
As the poll numbers of Republican presidential hopeful Donald Trump continue to rise, so too do the number of trademark filings using his name. Trump’s lawyer has confirmed to World Trademark Review that there has been a recent uptick in infringement, but reveals they are adopting an “aggressive” stance - whether it is to those infringers with a negative intent or to genuine Trump supporters.
This week British comic The Beano has built on its “classically cheeky” reputation with a series of marketing stunts that ‘gently parodies’ new Pixar movie Inside Out. Unusually for a campaign that ambushes a third party’s marketing campaign, The Beano's editor-in-chief has told World Trademark Review he hopes the target reacts to it.
The WTR Premium Daily email will be taking a summer break over August, with the full blog and Premium Daily email service for subscribers recommencing on Tuesday September 1. In the meantime, we take a look back at the most-read articles and legal updates in the first seven months of 2015 on World Trademark Review.
A growing number of large casino companies are threatening small video game developers with legal action over alleged trademark infringement, a New York lawyer has told World Trademark Review. Ryan Morrison, who runs a firm that specialises in representing independent games companies, claims this has been caused by a trademark classification system that is not keeping pace with the development of new technology.
Rival e-commerce giants Alibaba and JD.com have lately placed a lot of focus on convincing foreign companies that their respective sites offer the best way to address counterfeits in China. Yesterday’s announcement by representatives of Taylor Swift that the star would work with both platforms to sell authorised merchandise in China was a coup for each. The move also delivers a major visibility boost to JD.com’s launch of a “US mall” dedicated to selling products from US brands to Chinese consumers.
For World Trademark Review’s latest podcast we decided to look at an industry that has received a fair amount of attention in the trademark world: 3D printing.
We often write about the difficult task faced by foreign brand owners seeking to engage with Chinese e-commerce platforms in furtherance of two central goals: selling more of their products to Chinese consumers and keeping counterfeits off the market. For some companies, it may be tempting to sell directly to customers in China over the Internet. However, the Chinese government’s ambivalent policies toward outside involvement in the sector means that continued sustained engagement with third-party sites remains the most prudent course of action.
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