Blog results - found 349
From taskforces to formal codes of conduct: how Lacoste, AIG and Intel manage internal trademark positioning (Blog)
Building an understanding and appreciation of trademarks across the corporate structure is a significant challenge for many corporate counsel. However, it isn’t an impossible mission and a number of this year’s WTR Awards winners have expanded on how the legal function in their organisation has been positioned as a meaningful business partner rather than remaining in a legal silo.
More brands should convey political values and take a stand on divisive issues, research suggests (Blog)
A new research paper by an academic at the University of North Carolina School of Law has proposed that rights holders conceptualise trademarks “as a frontier for social entrepreneurship”. The research finds that in an environment of increasing political and media distrust, brands could fill that void and provide consumers with “authenticity and enduring values”, but must also weigh up the risks of taking certain divisive positions.
Nike’s reported partnership with Amazon has both economic and anti-counterfeiting implications (Blog)
It has been reported that Nike is preparing to sell products directly through Amazon.com for the first time, utilising the latter’s new brand registry offering. As well as representing a potential commercial win for both companies, the move could highlight the benefits of the e-commerce giant’s new programme for brands fighting the spectre of counterfeit goods on the platform.
As the trademark budget squeeze continues, get the inside track on maximising efficiencies and protection levels (Blog)
World Trademark Review is pleased to announce the third annual Managing Trademark Assets. Held in Chicago on October 17, the event will drill down into the cost-effective management and communication of international portfolios. The focus comes against a backdrop of continued budget cuts for many corporate trademark counsel.
Sharp Corporation has initiated an unfair competition lawsuit against Chinese brand licensee Hisense, which produces and markets Sharp branded televisions in the Americas. A rare instance of a brand rather than patents taking centre stage in a tussle between tech giants, the dispute also highlights the delicate balancing act that must be walked when initiating an action that could harm brand reputation.
adidas, Amazon and Apple team members head up list of the world’s leading corporate trademark professionals (Blog)
Last week, World Trademark Review published the WTR 300: The World’s Leading Corporate Trademark Professionals. The list was generated from a community-led research project designed to identify the individuals deemed to be the leading lights of the industry. Among the companies with the most trademark team members included are adidas, Amazon, Apple, Google, Mars, Red Bull and Sky.
Trademarks on the silver screen, CPA’s busy summer and ‘.sucks’ in the trademark family: INTA 2017 day three report (Blog)
For many INTA 2017 Annual Meeting delegates, the busiest days are over and the end is in sight; but determined not to let the long days and nights wear us down, the World Trademark Review editorial team of Trevor Little, Joff Wild and Tim Lince have been running between sessions, meetings and receptions with a few stops for coffee along the way to bring you the latest stories and insights from Tuesday’s proceedings.
Brand stewards, fake news, transport woes and a Brexit badge for Brits: INTA 2017 day two report (Blog)
Often the busiest day for attendees, the Monday of the INTA Annual Meeting usually features a full schedule of meetings, sessions, table topics and receptions reaching a crescendo that often goes into the early hours of Tuesday. Trying to keep up with the rapid pace of activities, the World Trademark Review editorial team of Trevor Little, Joff Wild and Tim Lince report on the action.
The World Trademark Review team has arrived in Barcelona for this year’s Annual Meeting. If you are in town, then visit us in the exhibition hall at stands C67-C68 to meet the team and pick up some of our latest publications (while stocks last).
As mysterious Gleissner trademark portfolio grows, insider denies “far-fetched” claim of link to domain acquisitions (Blog)
Over six months after our original reporting into the vast trademark and domain portfolio of entertainment magnate Michael Gleissner, his attorneys are continuing their prolific filing activity. While industry experts speculate that the mysterious filings could be linked to acquiring lucrative domain names, a source related to one of Gleissner’s companies tells World Trademark Review that this claim is “far-fetched” and “gross” and reveals an unusual business strategy involving the ‘farming’ of brands.
Survey reveals few indie game developers seek trademark protection; law firms urged to show door is open (Blog)
A poll conducted by World Trademark Review at gaming conference EGX Rezzed last week suggests only a small percentage of independent video game developers consider registered trademark protection during the process of releasing a game. While various reasons were stated, one repeatedly brought up was the daunting prospect of approaching a law firm, with a more bespoke approach suggested in a bid to benefit both communities.
Rise of the Instagram counterfeit educators: Yeezy Busta on exposing celebrities for wearing fakes and why brands should hook up with influencers (Blog)
A new generation of anti-counterfeiting advocates are spreading the word about fake goods on social media, often gaining hundreds of thousands of followers in the process. One of the most respected in this fledgling scene, Yeezy Busta, has spoken to World Trademark Review about the support he’s received from adidas and the need for high-profile brands to work with influencers to “make wearing fakes socially unacceptable”.
Last week, World Trademark Review hosted the Managing the Trademark Asset Lifecycle Europe conference in Munich. Much of the discussion on the day focused on how trademark teams can ensure that relationships across the corporate enterprise are meaningful and cooperative, rather than conflictive or inefficient. And, of course, juggling budgets to accommodate such efforts was a recurring conversation point.
Sustainability is a critical component of brand value in Asia and Chinese companies are falling behind (Blog)
Asian Correspondent announced the release of the inaugural edition of its CSR50 Index last week, with the new ranking intended to highlight the “environmentally-conscious companies” that have done the most to “promote sustainable practice within the Asia region” in the past year.
Publicising ‘aggressive’ trademark enforcement; HomeVestors reveals motivation behind unusual PR move (Blog)
In a press release issued last week, HomeVestors of America highlighted the range of legal actions it initiated in 2016 and pointed to its growing reputation for aggressive trademark enforcement. For many companies, the ‘aggressive’ label is one to be avoided so World Trademark Review reached out to obtain insight into the business motivations for shouting about its willingness to litigate.
Keep it simple, stupid: study reveals how simplicity boosts customer affinity and economic performance (Blog)
New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are more willing to pay a premium for goods and services from companies that boast a simple brand promise, achieving simplicity remains an uphill battle for many brands.
The introduction of a bill in the California legislature, which seeks to create the ability to secure state-level trademark protection for cannabis products, has led to a wave of media reports highlighting the challenges facing the marijuana industry. Crucially, it also shines a light on the potential role that state-based registrations can play.
India set to implement stricter regulation of brand ambassadors during first half of the year (Blog)
The Indian parliament is likely to enact strict regulations governing celebrity endorsements during its budget session beginning later this month, as the debate surrounding the potential impact of the new rules on brand owners’ businesses heats up.
Companies must shore up their social media defences in light of Donald Trump’s targeting of brands (Blog)
Protecting brand reputation and managing the possible legal fallout from crisis situations are some of the main responsibilities of an in-house trademark department. One recent element that has created headaches for numerous brands in that regard is the tweeting habit of US president-elect Donald Trump, and specifically his regular calling out of companies and brands. As he prepares to take office on January 20, we take a look at how brands can react should they be the unwitting target of a Trump Twitter tirade.
Trademark implications of Brexit, Trump and Samsung Note 7 crisis feature in our most-read list of 2016 (Blog)
As 2016 draws to a close, it’s time to take a look back at the blogs which received the most reads in the past 12 months. Our list includes the brand value hit of Samsung’s Note 7 crisis, Alibaba’s spat with Chinese ecommerce rival JD.com and trademark applications attempting to commercialise the Panama Papers, Brexit and the once-popular ‘meme’ Be Like Bill.
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