Blog results - found 411
Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis
In this week’s industry data report we look at the food service industry. With fast food brands leading the way, we reveal that Starbucks has the most robust trademark portfolio in the industry and that flings have generally been on the decline but marks for food delivery have seen a conspicuous rise.
Trademark "reveals" Star Trek series name, T-ARA denied, and PewDiePie responds to “fake” sponsorship: news round-up
In our latest round-up, we look at a call to boycott a Hawaiian food chain over trademark enforcement, YouTube star PewDiePie hits back over "fake" sponsored video accusation, an analysis of cutting-edge technologies being developed in the fight against counterfeit food, the name for Patrick Stewart’s Star Trek TV series may have been revealed in a trademark application, and much more.
Audi launches anti-counterfeiting campaign, YouTube brand safety fiasco and TMview expands: news round-up
In our latest round-up, we look at the expansion of the EUIPO’s TMview search platform, Audi launching an anti-counterfeiting awareness campaign, Scotch Whisky attaining GI protection in South Africa, Chinese trademarks continuing rapid growth rate, and much more.
“If people ask me what I do, I say that I sell cereal”: perspectives on brand management at General Mills
To continue our series of articles providing exclusive insights into the work of WTR 300-featured corporate trademark professionals, World Trademark Review spoke this week with Joshua Burke, senior IP counsel at US consumer foods conglomerate General Mills.
The recent ICANN meeting in Panama saw the impact of the European General Data Protection Regulation on WHOIS access and the policing headache this has caused for rights holders take centre stage. In this exclusive guest post, Brian J Winterfeldt, principal of the Winterfeldt IP Group and president of ICANN’s Intellectual Property Constituency, discusses the key takeaways for trademark owners.
In our latest opinion column, we look at the trend towards creative cease and desist letters, and the risk that consumer sentiment will turn if these are deemed efforts at marketing one-upmanship.
Cristiano Ronaldo to Juventus, LeBron James to LA Lakers: the brand perspective on major sporting moves
The last week has seen two of the biggest sporting moves in history, with NBA legend LeBron James joining the LA Lakers and football superstar Cristiano Ronaldo heading to Italian club Juventus. Reports on both moves have focused on the massive money involved in the deals, but experts say that the power of the players’ brands will justify the big dollars being spent by the respective teams.
Millionaire and serial trademark filer Michael Gleissner has lost another opposition decision at the UK Intellectual Property Office, this time for the term TRUMP TV. Of particular note is the scathing language used by the hearing officer, with the entrepreneur blasted for having “a disdainful disregard for the opposition costs of the other side” and was ordered to pay £15,000 to a company related to US President Donald Trump.
This week the Wimbledon tennis tournament got underway, with reigning champion Roger Federer already through to the round of 32. However, as well as generating headlines for his play, media reports have noted that Federer “stunned onlookers by turning out on Centre Court in Uniqlo gear”, after his decade-long association with Nike came to an end. The focus then turned to the absence of his often-used RF logo, which is caught up in an ownership wrangle.
In a landmark ruling, the World Trade Organisation (WTO) has upheld Australia’s tobacco plain packaging regime as being consistent with the WTO’s trade obligations. The response has been mixed. While the Canadian Cancer Society has told World Trademark Review it gives a “big boost” to plain packaging momentum, INTA has voiced its disappointment and is regrouping on the issue.
Phishing attacks from domain name homographs represent a major threat to brand owners, new research reveals. A cyber security expert involved in the research has warned that this affects brands of all sizes and the threat is more overwhelming than that of counterfeiting, adding that those who ignore the findings “would have to be living in a fantasy land”.
Cuba issues first consumer protection rules, IHOB “a flop”, and cost of a country rebrand: news round-up
In our latest round-up, we look at Alibaba and Kantar teaming up to redefine brand building in China, how the trademark in fake Italian goods costs Italy billions, Ukraine developing an institution of IP inspectors, and a hip-hop artist has been ordered to pay $2 million for infringing on an independent rapper’s trademark.
An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets. Common trends include the use of cryptocurrency and Elon Musk to lure in users, with one expert telling us that tackling hoax articles targeting brands or public figures can feel like “a game of whack-a-mole”.
Toys-R-Us brand auction, EUIPO targets scammers and China’s crackdown on World Cup fakes: news round-up
In our latest round-up, we look at Harry Potter fans' upset at cease-and-desist letters related to fan festivals, the Benelux trademark reform that has come into force, how China is cracking down on World Cup fakes and the changing value of food brands.
During a session at last week’s ECTA Annual Conference, experts made some bold often startling predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as how artificial intelligence and automation will improve efficiency, there were some unexpected suggestions, including how the role of law could change in the future.
Over the past week, fast food brand International House of Pancakes (IHOP) has been cannily using social media to build up to a rebrand announcement. Yesterday, it unveiled its new IHOb identity, resulting in a level of brand discussion that few marketing budgets could generate. However, industry experts warn that this type of move is not suitable for all companies, with many critical trademark dimensions to be considered.
“You do what you can to reduce risk”: exclusive interview with Rovio Entertainment’s Robert Hagelstam
Legal counsel for IP rights at Rovio Entertainment, best known as the owner of hit mobile gaming app Angry Birds, Robert Hagelstam explains how the company won its high-stakes long-running battle with Chinese trademark squatters, reveals his approach to securing rights in the fast-moving mobile apps sectors, and told us that many brands tend to over-file for trademarks.
The brand logos which appear the most on Instagram and Twitter posts have been revealed, with sports brands adidas and Nike leading the pack. The results, which are included in a new report by Brandwatch, are a reminder of the challenge that rights holders face in controlling their intellectual property on social networks and the need for brand protection practitioners to continually evolve their practice in the online space.
Groundbreaking paper suggests neuroscience could transform trademark strategies both inside and outside the courtroom
A new research paper foresees a future in which brain scans fundamentally transform the current understanding of trademarks. The paper, released last month, predicts that so-called 'neuromarks' a neural map unique to each brand could become crucial sources of evidence in trademark disputes and provide a biological baseline for the basic questions at the heart of trademark law.
In its latest annual report, British American Tobacco (BAT) recorded the value of the assets purchased in its July 2017 acquisition of Reynolds American. The cited $93.6 billion figure makes it the highest ever recorded brand acquisition and with the takeover almost entirely predicated on these ‘brand’ assets highlights the critical commercial importance of the work undertaken by trademark practitioners.
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