Blog results - found 357
“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement (Blog)
A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach and, in doing so, has shown how large brands can avoid accusations of trademark bullying when enforcing their rights.
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In the latest edition, we look at the Office of the US Trade Representative reviewing Thailand’s IP status, Canada's advance towards introducing plain packaging, a luxurious approach to generic top-level domain pricing and a scramble for the Amiga trademark.
Lady Gaga sues Radio Gaga, Olympic legend to speak at IP event, UrWork hits out at WeWork: news round-up (Blog)
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In the latest edition, we look at trademarks filed in the wake of Hurricane Harvey, a three-time Olympic gold medallist speaking at an IP event and Lady Gaga stoking online anger with a Radio Gaga lawsuit.
Kodi calls out “trademark trolls”, UAE fakes clampdown, pressure builds in Havana Club dispute: news round-up (Blog)
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at the upswing in China's overseas IP revenues, the latest in the long-running Havana Club dispute, the US politicians calling on the Internet Corporation for Assigned Names and Numbers to introduce tighter generic top-level domain regulations and a software company's angry response to so-called 'trademark trolls'.
Trump makes USPTO top pick, new Redskins trademark foe and a bitter Bentley battle: Tuesday round-up (Blog)
Starting today, every Tuesday and Friday World Trademark Review will present a digest of news and happenings from across the trademark world. Alongside our usual analysis and commentary, these round-ups will highlight other developments we think are worth having on your radar.
American typo: how Trump’s COVFEFE Twitter error inspired dozens of trademarks and product launches (Blog)
When US president Donald Trump mistakenly posted the typo ‘covfefe’ on Twitter in May, it quickly went viral and led to over 50 trademark filings across the globe. In the months since, a number of those applications have reached registration, with one applicant telling World Trademark Review that he is confident a brand name featuring the seven-letter misspelling will be a catalyst for business success.
Lawyer suggests trademark law be used “as a weapon against neo-Nazis” following misuse of Detroit Red Wings brand in Charlottesville (Blog)
A leading litigator at Florida firm Johnson Pope has spoken out about how trademark law can be used “as a weapon” against the misuse of brands by hate groups. This follows global media coverage of white supremacists using the branding of the Detroit Red Wings during recent protests in Charlottesville, with the hockey club forced to issue a statement to clarify that it was not associated with the protesters.
A press release issued today has announced that Kering and Alibaba Group have signed a “landmark agreement” to cooperate in the protection of intellectual property and engage in joint enforcement activities. The shock move, by an organisation that has been highly critical of the e-commerce giant, brings to an end Kering’s headline-grabbing lawsuit against the Chinese company.
From taskforces to formal codes of conduct: how Lacoste, AIG and Intel manage internal trademark positioning (Blog)
Building an understanding and appreciation of trademarks across the corporate structure is a significant challenge for many corporate counsel. However, it isn’t an impossible mission and a number of this year’s WTR Awards winners have expanded on how the legal function in their organisation has been positioned as a meaningful business partner rather than remaining in a legal silo.
More brands should convey political values and take a stand on divisive issues, research suggests (Blog)
A new research paper by an academic at the University of North Carolina School of Law has proposed that rights holders conceptualise trademarks “as a frontier for social entrepreneurship”. The research finds that in an environment of increasing political and media distrust, brands could fill that void and provide consumers with “authenticity and enduring values”, but must also weigh up the risks of taking certain divisive positions.
Nike’s reported partnership with Amazon has both economic and anti-counterfeiting implications (Blog)
It has been reported that Nike is preparing to sell products directly through Amazon.com for the first time, utilising the latter’s new brand registry offering. As well as representing a potential commercial win for both companies, the move could highlight the benefits of the e-commerce giant’s new programme for brands fighting the spectre of counterfeit goods on the platform.
As the trademark budget squeeze continues, get the inside track on maximising efficiencies and protection levels (Blog)
World Trademark Review is pleased to announce the third annual Managing Trademark Assets. Held in Chicago on October 17, the event will drill down into the cost-effective management and communication of international portfolios. The focus comes against a backdrop of continued budget cuts for many corporate trademark counsel.
Sharp Corporation has initiated an unfair competition lawsuit against Chinese brand licensee Hisense, which produces and markets Sharp branded televisions in the Americas. A rare instance of a brand rather than patents taking centre stage in a tussle between tech giants, the dispute also highlights the delicate balancing act that must be walked when initiating an action that could harm brand reputation.
adidas, Amazon and Apple team members head up list of the world’s leading corporate trademark professionals (Blog)
Last week, World Trademark Review published the WTR 300: The World’s Leading Corporate Trademark Professionals. The list was generated from a community-led research project designed to identify the individuals deemed to be the leading lights of the industry. Among the companies with the most trademark team members included are adidas, Amazon, Apple, Google, Mars, Red Bull and Sky.
Trademarks on the silver screen, CPA’s busy summer and ‘.sucks’ in the trademark family: INTA 2017 day three report (Blog)
For many INTA 2017 Annual Meeting delegates, the busiest days are over and the end is in sight; but determined not to let the long days and nights wear us down, the World Trademark Review editorial team of Trevor Little, Joff Wild and Tim Lince have been running between sessions, meetings and receptions with a few stops for coffee along the way to bring you the latest stories and insights from Tuesday’s proceedings.
Brand stewards, fake news, transport woes and a Brexit badge for Brits: INTA 2017 day two report (Blog)
Often the busiest day for attendees, the Monday of the INTA Annual Meeting usually features a full schedule of meetings, sessions, table topics and receptions reaching a crescendo that often goes into the early hours of Tuesday. Trying to keep up with the rapid pace of activities, the World Trademark Review editorial team of Trevor Little, Joff Wild and Tim Lince report on the action.
The World Trademark Review team has arrived in Barcelona for this year’s Annual Meeting. If you are in town, then visit us in the exhibition hall at stands C67-C68 to meet the team and pick up some of our latest publications (while stocks last).
As mysterious Gleissner trademark portfolio grows, insider denies “far-fetched” claim of link to domain acquisitions (Blog)
Over six months after our original reporting into the vast trademark and domain portfolio of entertainment magnate Michael Gleissner, his attorneys are continuing their prolific filing activity. While industry experts speculate that the mysterious filings could be linked to acquiring lucrative domain names, a source related to one of Gleissner’s companies tells World Trademark Review that this claim is “far-fetched” and “gross” and reveals an unusual business strategy involving the ‘farming’ of brands.
Survey reveals few indie game developers seek trademark protection; law firms urged to show door is open (Blog)
A poll conducted by World Trademark Review at gaming conference EGX Rezzed last week suggests only a small percentage of independent video game developers consider registered trademark protection during the process of releasing a game. While various reasons were stated, one repeatedly brought up was the daunting prospect of approaching a law firm, with a more bespoke approach suggested in a bid to benefit both communities.
Rise of the Instagram counterfeit educators: Yeezy Busta on exposing celebrities for wearing fakes and why brands should hook up with influencers (Blog)
A new generation of anti-counterfeiting advocates are spreading the word about fake goods on social media, often gaining hundreds of thousands of followers in the process. One of the most respected in this fledgling scene, Yeezy Busta, has spoken to World Trademark Review about the support he’s received from adidas and the need for high-profile brands to work with influencers to “make wearing fakes socially unacceptable”.
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