Blog results - found 167
Last year was another busy one in terms of trademark strategy news, and the world’s largest and fastest-developing regional market was often at the centre of it all. World Trademark Review presents a retrospective on some of the key trademark and brand management developments in Asia-Pacific jurisdictions during 2016.
Trademark implications of Brexit, Trump and Samsung Note 7 crisis feature in our most-read list of 2016 (Blog)
As 2016 draws to a close, it’s time to take a look back at the blogs which received the most reads in the past 12 months. Our list includes the brand value hit of Samsung’s Note 7 crisis, Alibaba’s spat with Chinese ecommerce rival JD.com and trademark applications attempting to commercialise the Panama Papers, Brexit and the once-popular ‘meme’ Be Like Bill.
World Trademark Review is pleased to announce that Managing the Trademark Asset Lifecycle, our unique forum for trademark professionals to share best practice and cutting-edge strategies for maximising the value that resides in brands, is coming to Europe in 2017.
YouTuber pushes FixTheFakes campaign to highlight issue of copycat channels; urges ‘crowdsourced reporting’ (Blog)
Popular YouTube user Thinknoodles, who has over 1.7 million subscribers, has spoken out over the perceived inadequacy of brand protection measures available for YouTube channels, hitting out at this week’s decision to modify the site's ‘verified’ tick. He contends that the most popular channels face a significant challenge in tackling copycat accounts, and that a crowdsourced effort may streamline this burdensome process.
Samsung committed the “cardinal sin of crisis management” now trust in its entire brand is at risk (Blog)
This has been arguably the most difficult month in Samsung’s history, with the South Korean tech giant left reeling from worldwide reports of battery failures and fires caused by its flagship Galaxy Note 7 device. A crisis expert suggests that its “speed over diligence” response to the situation was dire, putting “the entire brand” in the court of public opinion and it could have a long way to go to restore trust among consumers.
Final speaker line-up finalised for next week’s Managing the Trademark Asset Lifecycle conference (Blog)
With the event just one week away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle 2016. A handful of delegate places remain for next week’s high-level interactive conference, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands. Make sure you reserve your place now before it's too late.
A recent report has highlighted the prevalence of SMiShing (SMS phishing) attacks, with a third of consumers reporting that they had received messages trying to trick them into disclosing personal information. Patrick M Flaherty, assistant general counsel, marketing, IP and digital media law and policy, at Verizon, tells World Trademark Review that text phishing is on the up, but imparts some practical pointers for brand owners seeking to combat such fraud.
Foxconn’s $3.5 billion acquisition of a majority stake in Sharp, which was completed last month, marked what is presumably the largest foreign takeover of a Japanese company yet. And with the Taiwanese outfit’s installation of one of its own team as CEO, Sharp’s brand strategy appears to be heading in a new direction.
The WTR Premium Daily email will be taking a summer break over August, with the full blog and Premium Daily email service for subscribers recommencing on Tuesday August 30. Meanwhile, here’s a look at the most popular articles and legal updates in the first seven months of 2016 on World Trademark Review.
At the start of this month, the Australian government began to implement a new set of standards for ‘country of origin’ labelling for food products sold in the country. Brand owners should take the time to familiarise themselves with the new system, as it could have an impact on their trademark filing and management strategies.
Football has grown exponentially in popularity in recent years, and with this has come a significant increase in the brand value of football clubs and players Manchester United, the most valuable, is worth nearly $1.2 billion. However, registered trademark portfolio size varies greatly, creating an opportunity for private practice lawyers in the IP space. Our infographic reveals all.
The Supreme People’s Court’s selection of Crocs v Jinjiang Jinsike Footwear as one of the leading IP cases of 2015 has highlighted the resonance of the ruling. Despite Crocs' victory, the infringing goods at the centre of the dispute are still available to buy online a reminder that court decisions are sometimes just another step in the enforcement process, rather than the end point.
It has been reported that the delay in announcing José Mourinho as the new Manchester United manager is partly down to trademark negotiations with his previous club Chelsea. While extremely unlikely to scupper his appointment, the development provides a useful lesson on the management of personal brands.
Taylor Swift, '.sucks' mischief, plain packaging videogames and Batman: INTA 2016 day one report (Blog)
Orlando is currently packed to the rafters with trademark lawyers attending INTA’s 2016 Annual Meeting. World Trademark Review reporters Tim Lince, Jacob Schindler and Cassie Lam present some of their highlights from the first full day of the event, including what Taylor Swift can teach us about personal branding, IP anecdotes featuring Harry Potter, Vox Populi's latest '.sucks' INTA marketing stunt and observations from an INTA newbie.
First speakers unveiled for IP in the Auto Industry: Challenges and Opportunities in a Converging World (Blog)
The first speakers for IP in the Auto Industry: Challenges and Opportunities in a Converging World, a new one-day event taking place in Detroit on May 3 2016, have been unveiled.
International law firm Norton Rose Fulbright is in an ongoing legal battle in China against an entity that is specialising in IP services while using the ‘Norton Rose Fulbright’ name. This same organisation also appears to have registered domain names and trademarks of at least three other law firms and, even more curiously, plans to offer a Norton Rose Fulbright-branded funeral service sometime in the future.
Plain packaging celebrates its third birthday as France green-lights brand-free tobacco packs (Blog)
Plain packaging is officially three years old today, and last week France took a significant step towards becoming the latest country to introduce legislation for the presentation of tobacco products. However, as the spread of plain packaging continues, pro-IP voices are getting lost in the mix, with the narrative framed as boiling down to ‘pro-health interests v big tobacco’.
Merck leads trademark transactions list, illustrating the tangible financial benefits of a strong brand (Blog)
Financial statements related to last year’s acquisition of the consumer care ‘over the counter’ business of US company Merck & Co reveal that the acquired brand portfolio was valued at $7.1bn. The figure means that it tops the list of the most valuable brands amongst those that changed hands in 2014.
For our latest podcast we sat down with the legal team tasked with protecting the rights for, and managing the commercial programme of, the Rugby World Cup 2015.
World Trademark Review is pleased to announce the first speakers for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on January 28 2016.
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