Blog results - found 230
Trademark "reveals" Star Trek series name, T-ARA denied, and PewDiePie responds to “fake” sponsorship: news round-up
In our latest round-up, we look at a call to boycott a Hawaiian food chain over trademark enforcement, YouTube star PewDiePie hits back over "fake" sponsored video accusation, an analysis of cutting-edge technologies being developed in the fight against counterfeit food, the name for Patrick Stewart’s Star Trek TV series may have been revealed in a trademark application, and much more.
To continue our series of articles providing insights into the work of leading WTR 300-ranked corporate trademark professionals, World Trademark Review spoke to Shama Elliott, IP manager at American International Group (AIG). In an in-depth conversation, she explained the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing brands in the insurance and financial services sector, and much more.
A look at the most popular articles and legal updates we have published over the past 12 months with Amazon overtaking Apple and Google to be named the world’s most valuable brand topping the table.
“Opportunistic filing after a disaster remains an issue” MH370 rights shine spotlight on tragedy marks
World Trademark Review has discovered a registered trademark and domain name related to the Malaysia Airlines Flight 370 tragedy being sold for thousands of dollars. The listing is a reminder of how trademark departments have a key role to play in the wake of tragic events, with one expert telling us that defensive filings should be “a primary prevention tool” against opportunists that wish to commercialise terrible events.
Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan
Continuing our weekly series of deep-dives into the work of leading WTR 300-featured corporate trademark counsel, World Trademark Review this week caught up with Sergio Barragan of food, snack and beverage giant PepsiCo. In a wide-ranging discussion, we discover his approach to managing the company’s extensive Latin American brand rights portfolio.
“If people ask me what I do, I say that I sell cereal”: perspectives on brand management at General Mills
To continue our series of articles providing exclusive insights into the work of WTR 300-featured corporate trademark professionals, World Trademark Review spoke this week with Joshua Burke, senior IP counsel at US consumer foods conglomerate General Mills.
“E-commerce platforms make huge efforts to protect brands’ rights”: exclusive interview with Groupon’s Pablo Rodriguez
Coinciding with the launch of our enhanced 2018 WTR 300 list of leading corporate trademark professionals, World Trademark Review spoke to Pablo Amat Rodriguez, one of the in-house experts featured in this year’s guide, about his work as senior IP counsel (EMEA) for e-commerce brand Groupon. In a far-ranging conversation he explained how he seeks to meet the distinctive IP challenges Groupon faces as an online marketplace, stressing the importance of rigorous checks on both vendors and products.
This week the Wimbledon tennis tournament got underway, with reigning champion Roger Federer already through to the round of 32. However, as well as generating headlines for his play, media reports have noted that Federer “stunned onlookers by turning out on Centre Court in Uniqlo gear”, after his decade-long association with Nike came to an end. The focus then turned to the absence of his often-used RF logo, which is caught up in an ownership wrangle.
Phishing attacks from domain name homographs represent a major threat to brand owners, new research reveals. A cyber security expert involved in the research has warned that this affects brands of all sizes and the threat is more overwhelming than that of counterfeiting, adding that those who ignore the findings “would have to be living in a fantasy land”.
New research has highlighted the beneficial effect of trademark ownership for start-up companies. One of the first studies to explore the relationship between brand rights and a firm’s financial performance, it demonstrates that fledgling companies with more trademarks achieve higher valuations, attract greater investment and perform better after IPOs.
Over the past week, fast food brand International House of Pancakes (IHOP) has been cannily using social media to build up to a rebrand announcement. Yesterday, it unveiled its new IHOb identity, resulting in a level of brand discussion that few marketing budgets could generate. However, industry experts warn that this type of move is not suitable for all companies, with many critical trademark dimensions to be considered.
Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis
In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application trends and reveal that China is the major target for filing activity in this sector.
The EUIPO has released a new report, compiling research since 2013, to present a comprehensive and updated picture of the scope and impact of IP rights infringement in the European Union.
Japan’s filing trends are distorted by a single applicant, while brands plummet in value: exclusive data analysis
In this week’s country data report, we look at the trademark landscape of Japan. Specifically, we highlight the country’s unusual distribution of applications by trademark class, show how a single applicant has obfuscated filing trends and analyse the volatile values of the leading Japanese brands.
In this week’s World Trademark Review country data report, we provide a rundown of India’s trademark landscape. We explore the surge in registrations at the Indian IP office, reveal the top filers in the country, and inspect the widespread fall in value of the country’s top brands.
Released today, Apple, Mars and Procter & Gamble head up the 2018 edition of the WTR 300: The World’s Leading Corporate Trademark Professionals. Now in its second edition, this community-led research project identifies the individuals deemed to be the leading lights of the corporate trademark world.
UK trademark scene post-Brexit: a world-class IP office dealing with uncertainty in a volatile brand environment
In our country data report this week, we provide a breakdown of the UK trademark market examining how the Brexit referendum has affected filing strategies, inspecting how domestic brand values have changed in the last few years and analysing the stellar performance of the UK IP Office.
Telecom brands experience fall in filings and values as industry approaches tipping point: exclusive data analysis
In this week’s industry data report, World Trademark Review digs into the telecommunications sector, providing an overview on the industry, revealing which trademark classes are the most popular for telecom carriers, and exploring the fluctuations in brand value.
With a fast-improving IP office and flourishing brands, Italy’s outlook is bright: exclusive data analysis
This week’s World Trademark Review country data report focuses on the branding landscape of Italy. We explore key filing data and the performance of the leading Italian brands, revealing that their total value has increased at a quicker rate than that of the top global players.
“Generic drug-making is a fast-track business”: Sandoz trademark head reveals approach to IP management
For the latest in World Trademark Review’s series of interviews with WTR 300-listed corporate counsel, we met up with David Lossignol, INTA’s president-elect and global head of trademarks for Sandoz. He explained how he overcomes the challenges of managing pharmaceutical brand rights across many jurisdictions and addressed the growing threat of brand restrictions.
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