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World Trademark Review is pleased to announce the first speakers for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on January 28 2016.
With the event just four weeks away, the full speaker line-up for Managing the Trademark Asset Lifecycle has been unveiled. A handful of delegate places remain for this ground-breaking event, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands.
Donald Trump, adult domain names and the battle over the Kit Kat shape all feature in our most-read blogs
While a story focused on the latest developments in the gTLD space was the most-read World Trademark Review blog last month, the top 10 ran the full gamut of trademark-related topics, touching on the worlds of politics, law, counterfeiting, the internet and marketing.
When CEOs emphasising the importance of their company’s brand are quoted in the mainstream media, it is usually because something has gone horribly wrong. This week, Volkswagen’s Martin Winterkorn has been the public face of the company as it reacts to the unfolding emissions scandal. The struggle to repair the company’s reputation will be a long one.
The story of the Shenzhen company calling itself Goldman Sachs gained a lot of traction on the Internet a couple of weeks back, and trademark counsel are unlikely to be surprised by this particularly audacious example of a long-running trend. But it is worth noting that there are company naming practices that fall short of outright trademark theft, through which many Chinese companies seek to shape customers’ and investors’ perceptions.
World Trademark Review is pleased to announce the first speakers participating in the inaugural Managing the Trademark Asset Lifecycle conference, to be held in New York on October 29. Readers of this blog are also being offered the opportunity to register for the event at a reduced rate.
It’s been a crazy week in the world of FIFA. In the space of a week, soccer’s international governing body has been rocked by the arrest of senior executives over the alleged use of bribery, fraud and money laundering to corrupt the issuing of media and marketing rights for FIFA games, with the fallout leading to the announcement by long-term (and newly re-elected) president Sepp Blatter that he will step aside within the next year. It’s also left FIFA sponsors in a difficult spot in terms of reputation management.
World Trademark Review is pleased to announce that it will be hosting Managing the Trademark Asset Lifecycle, a unique one-day conference for senior trademark practitioners, at Convene Times Square, New York on October 29 2015.
In case you missed it, the latest World Trademark Review podcast which focuses on the issues surrounding the Washington Redskins brand - is now available.
Recent research has revealed the extent of a newly discovered type of domain name abuse. Dubbed ‘soundsquatting’, it is based on homophone confusion of popular domains and the authors of the study have urged trademark counsel to take note due to the high proportion of malicious domains uncovered.
In the latest World Trademark Review podcast we talk to David Haigh, chief executive of Brand Finance, to get the inside track on when, how and why brand valuations should be undertaken.
The furore surrounding trademark applications filed by pop star Taylor Swift is another example of the confused and inaccurate reporting of trademark law in the media. The coverage has also sparked possibly the first trademark protest song.
The most-read story on the World Trademark Review blog last month centred on the aftermath of the Charlie Hebdo magazine massacre in Paris, with a spate of trademark applications made for 'Je suis Charlie'.
Ordinarily, the emergence of a purported smartphone clone from China would be fairly unremarkable, but it is not every day that a well-known Western company attaches its brand to the alleged facsimile. That is exactly what happened to Polaroid at the Consumer Electronics Show earlier this month in Las Vegas.
The threat of genericism is a constant fear for the owners of successful mainstream brands, and one that is keepings its head above the water, despite being bombarded with genericism challenges, is Kleenex. However, the counsel charged with protecting the trademark notes that the level of misinformation online makes this an uphill battle.
It should be a time of Christmas cheer, but the brand protection challenge over the upcoming festive period will likely intensify rather than abate. James Corlett, senior manager of legal at fashion brand Karen Millen, offers some pointers on how brands can ensure that monitoring efforts continue while also giving overworked in-house staff a breather.
Last week marked the 74th anniversary of Bruce Lee’s birth, his iconic image having spawned a business empire that is still flourishing. The steady rise in the Bruce Lee brand’s value in recent years illustrates some best practices as well as risks to consider for owners of celebrity brands.
A British charity’s dispute with a far-right political party over the use of the red poppy image highlights both the difficulties facing cause-related not-for-profits when their message is politicised and how trademark law could come to the rescue.
The tension between allowing fans to interact with a brand and harnessing control of corporate identity has only been exacerbated by the rise of social media, with a dispute between Ferrari and two fan page creators just the latest in a line of disputes. For trademark counsel, the key takeaway relates to the scope of partnership agreements.
We take a look at the world’s most valuable sports teams to see how they are approaching the gTLD expansion. The picture here is even bleaker than on the corporate scene, with private individuals taking the lead in terms of reserving primary brand names.
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