Blog results - found 185
Pieter van den Bulck, legal IP director at the world’s largest brewing company, has called on trademark professionals to engage more closely with their brands’ corporate social responsibility strategy. Speaking exclusively to World Trademark Review, he noted that this will require “a very open mind” and willingness to check traditional legal approaches at the door.
This week’s World Trademark Review country data report focuses on the bustling trademark landscape in Germany. We reveal the European powerhouse’s leading sectors, present essential filing data and explain how the country’s robust brands have continued to surge in value.
Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times (Blog)
It has been a particularly tumultuous week for coffee maker Keurig, with the hashtag BoycottKeurig trending on social media following the company’s public declaration that it was pulling advertising linked to a right-wing news pundit. As one expert tells us, the week’s events highlight the challenge that brands face at a time when partisan tensions are at an all-time high.
“The results were mind-blowing”: study reveals widespread problem of domain name combosquatting (Blog)
Recent research has provided new insights into the little-understood phenomenon of domain name ‘combosquatting’. Revealing that the scale of the problem is far greater than previously imagined, the study is a wake-up call for online brands that see their trademarks being used to lure internet users to malicious websites. As well as underscoring the difficulties with tackling these activities, the study’s authors have hinted at some of the possible responses that brand owners might adopt.
Major disruptions in the insurance sector and how brand strategies must evolve: exclusive data analysis (Blog)
In World Trademark Review’s latest industry report, we turn to the insurance sector which is undergoing an incipient transformation that could present significant risks and opportunities. We analyse how the leading brands in this space have performed and how trademark strategies are adapting in light of increased regulation, slow economic growth and the upsurge of new technologies.
Russia’s trademark landscape buoyant despite economic and political woes: exclusive data analysis (Blog)
In this week’s country data report we turn our attention to Russia, analysing the country’s most important industries, key filing statistics and how its brands have fared against the backdrop of a troubled economy and increasingly tense political climate.
USPTO seeks greater cooperation with the Department of Justice in fight against fraudulent solicitation scammers (Blog)
US Patent and Trademark Office (USPTO) Trademark Commissioner Mary Boney Denison has expanded on the office’s proactive efforts to clamp down on fraudulent and misleading trademark solicitation campaigns. Offering assurances that the matter is being dealt with as a priority, she disclosed plans to have USPTO staff members placed in the Department of Justice to aid prosecution efforts.
Tobacco industry’s revolution thriving brands, new products and shifting markets: exclusive data analysis (Blog)
In this week’s World Trademark Review industry report, we shine a light on trends in the tobacco sector, reviewing the performance of the top brands in the field and analysing the broader trademark landscape in which they operate. We also reveal how brands are adapting their filing strategies in the face of political and societal challenges, such as the rise in vaping and the spread of plain packaging.
Preparing for Brexit, working with competitors and trademark challenges following a Trump tweet: dispatches from Managing Trademark Assets 2017 (Blog)
Our latest event Managing Trademark Assets, which took place in Chicago last week, was focused around the theme of cost-effective management and communication of international portfolios. In this article we present just a few of the practical takeaways and discussion points from the day, including how to approach crisis communications and the creative tactics that can be employed to foster a cross-enterprise understanding of trademarks.
Mexico shows robust filing figures, as services overtake goods for first time: exclusive data analysis (Blog)
In World Trademark Review’s latest country data report, we take a look at Mexico and how brands fare in the country. We will be examining key filing statistics, the top industries and the performance of the Mexican trademark office to determine areas of opportunity and risk.
As remarkable growth of sports industry continues, exclusive data analysis reveals the key trademark trends (Blog)
From today, World Trademark Review will be producing a new series of industry-specific data reports. We will be looking at a select industry’s performance in recent years and its outlook for the future, consider key areas of concern and opportunities, and provide insight into the trademark and brand-related activities of the leading companies in the field. We start with a deep dive into sports and sporting goods.
In the first of a new series of country data reports from World Trademark Review, we identify the key trademark trends in the Korean market, consider where filing business is emanating from and highlight the performance of leading domestic brands.
Jamie Oliver dispute highlights certification risks; experts say new EU right creates opportunities for canny brands (Blog)
British celebrity chef Jamie Oliver hit the headlines this week when his online recipes were accused of infringing a US gluten-free certification mark. The lawsuit coincides with the recent introduction of EU certification rights. While an increased risk of similar infringement suits could stir up concern among European brands, lawyers are confident that the opportunities offered by the new EU marks far outweigh the risks.
“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement (Blog)
A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach and, in doing so, has shown how large brands can avoid accusations of trademark bullying when enforcing their rights.
From taskforces to formal codes of conduct: how Lacoste, AIG and Intel manage internal trademark positioning (Blog)
Building an understanding and appreciation of trademarks across the corporate structure is a significant challenge for many corporate counsel. However, it isn’t an impossible mission and a number of this year’s WTR Awards winners have expanded on how the legal function in their organisation has been positioned as a meaningful business partner rather than remaining in a legal silo.
Apple and AT&T jostle for top spot as rankings gulf prompts call for new valuation accounting (Blog)
A new report has revealed that, while Apple ranks as the leading company in terms of intangible value (including brands and trademarks), it drops out of the top 100 entirely when only disclosed intangible value is assessed, with AT&T taking the number one spot. This disparity has led to calls for a “reporting revolution”, in which companies would be required to disclose their opinion of the fair value of key intangible assets. Should this become a reality, it could have a significant impact on trademark practice.
Manchester United crowned champions of trademark Premier League; expert warns football clubs “missing huge opportunities” to capitalise on brands (Blog)
New research conducted by World Trademark Review reveals that, for the second year in a row, Manchester United has the most registered trademarks of any club in the English Premier League although champions Chelsea are not far behind. However, one leading industry commentator has warned that most clubs do not make effective use of their lucrative brand assets.
As mysterious Gleissner trademark portfolio grows, insider denies “far-fetched” claim of link to domain acquisitions (Blog)
Over six months after our original reporting into the vast trademark and domain portfolio of entertainment magnate Michael Gleissner, his attorneys are continuing their prolific filing activity. While industry experts speculate that the mysterious filings could be linked to acquiring lucrative domain names, a source related to one of Gleissner’s companies tells World Trademark Review that this claim is “far-fetched” and “gross” and reveals an unusual business strategy involving the ‘farming’ of brands.
Last year was another busy one in terms of trademark strategy news, and the world’s largest and fastest-developing regional market was often at the centre of it all. World Trademark Review presents a retrospective on some of the key trademark and brand management developments in Asia-Pacific jurisdictions during 2016.
Trademark implications of Brexit, Trump and Samsung Note 7 crisis feature in our most-read list of 2016 (Blog)
As 2016 draws to a close, it’s time to take a look back at the blogs which received the most reads in the past 12 months. Our list includes the brand value hit of Samsung’s Note 7 crisis, Alibaba’s spat with Chinese ecommerce rival JD.com and trademark applications attempting to commercialise the Panama Papers, Brexit and the once-popular ‘meme’ Be Like Bill.
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