Blog results - found 336
New call made for plain packaging on high-calorie foods in a bid to fight “small devils in our brains” (Blog)
A renowned neuroscience professor, unveiled this week as one of the co-winners of The Lundbeck Foundation’s Brain Prize, has stated that efforts need to be made to reduce the attractiveness of unhealthy foods. As the trademark community awaits the predicted fall of the next ‘plain packaging domino’, the focus appears to be shifting to foods and drinks that are high in sugar, fat and salt.
Revealed: full speaker line-up for this month’s Managing the Trademark Asset Lifecycle Europe conference (Blog)
With the event just two weeks away, World Trademark Review is pleased to present the session-by-session speaking faculty for Managing the Trademark Asset Lifecycle Europe. A limited number of delegate places remain for the interactive event which focuses on the creation and exploitation of the value and economic potential that reside in strong brands.
Sustainability is a critical component of brand value in Asia and Chinese companies are falling behind (Blog)
Asian Correspondent announced the release of the inaugural edition of its CSR50 Index last week, with the new ranking intended to highlight the “environmentally-conscious companies” that have done the most to “promote sustainable practice within the Asia region” in the past year.
Professor slams ‘pro plain packaging for alcohol’ media reports, calls for more research into warning labels (Blog)
A new study which looks at the effectiveness of warning labels on alcoholic products has slammed media reports claiming that it is advocating for plain packaging. Talking to World Trademark Review, Matthew Field, a professor of psychology at the University of Liverpool, claims the study has been ‘misrepresented’ by the media and voiced doubt that plain packaging would ever be implemented on alcoholic or sugary products.
Trump’s China trademark no big surprise, but in media frenzy one legal dimension has largely gone unreported (Blog)
This week a trademark application was the subject of rare international media coverage after US President Donald Trump saw a TRUMP mark progress to registration in China. While much speculation has centred on whether the move represents an inexpensive way for China to curry favour with the president, from a legal perspective the registration is unsurprising. And while the focus has been directed at the political fallout from a president being granted such rights, other aspects are worth scrutiny for trademark experts.
Publicising ‘aggressive’ trademark enforcement; HomeVestors reveals motivation behind unusual PR move (Blog)
In a press release issued last week, HomeVestors of America highlighted the range of legal actions it initiated in 2016 and pointed to its growing reputation for aggressive trademark enforcement. For many companies, the ‘aggressive’ label is one to be avoided so World Trademark Review reached out to obtain insight into the business motivations for shouting about its willingness to litigate.
Keep it simple, stupid: study reveals how simplicity boosts customer affinity and economic performance (Blog)
New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are more willing to pay a premium for goods and services from companies that boast a simple brand promise, achieving simplicity remains an uphill battle for many brands.
The introduction of a bill in the California legislature, which seeks to create the ability to secure state-level trademark protection for cannabis products, has led to a wave of media reports highlighting the challenges facing the marijuana industry. Crucially, it also shines a light on the potential role that state-based registrations can play.
India set to implement stricter regulation of brand ambassadors during first half of the year (Blog)
The Indian parliament is likely to enact strict regulations governing celebrity endorsements during its budget session beginning later this month, as the debate surrounding the potential impact of the new rules on brand owners’ businesses heats up.
Companies must shore up their social media defences in light of Donald Trump’s targeting of brands (Blog)
Protecting brand reputation and managing the possible legal fallout from crisis situations are some of the main responsibilities of an in-house trademark department. One recent element that has created headaches for numerous brands in that regard is the tweeting habit of US president-elect Donald Trump, and specifically his regular calling out of companies and brands. As he prepares to take office on January 20, we take a look at how brands can react should they be the unwitting target of a Trump Twitter tirade.
Last year was another busy one in terms of trademark strategy news, and the world’s largest and fastest-developing regional market was often at the centre of it all. World Trademark Review presents a retrospective on some of the key trademark and brand management developments in Asia-Pacific jurisdictions during 2016.
Trademark implications of Brexit, Trump and Samsung Note 7 crisis feature in our most-read list of 2016 (Blog)
As 2016 draws to a close, it’s time to take a look back at the blogs which received the most reads in the past 12 months. Our list includes the brand value hit of Samsung’s Note 7 crisis, Alibaba’s spat with Chinese ecommerce rival JD.com and trademark applications attempting to commercialise the Panama Papers, Brexit and the once-popular ‘meme’ Be Like Bill.
Trademark filings in Kurdistan have been suspended until further notice due to “administrative and management issues” at the office, World Trademark Review understands. Those seeking to secure registrations that cover the entirety of Iraq which has had two self-autonomous trademark offices since 2011 will likely have to wait until early next year for operations to resume. The development could cause headaches for brand owners seeking to enforce rights in the region, including US president-elect Donald Trump, with a ‘Trump Fish’ restaurant recently opening in the Iraqi city of Duhok.
Health insurance giant reveals why cybersecurity response planning is critical to retain brand value after hack (Blog)
A legal representative from one of the largest health insurance companies in the United States has claimed that it is “no longer if, but when” a company will face a hacking incident. At INTA's Digital World Conference, Heather C Steinmeyer, managing associate general counsel at Anthem Inc, went on to reveal that responding to a cyber-breach effectively is the only way to ensure brand value is not significantly affected long term.
Intel Security’s McAfee Labs 2017 Threats Predictions Report focuses on the cybersecurity challenges facing all organisations and is important reading for those in the IT sector. However, while not written for a trademark counsel audience, it highlights a number of issues that both mark owners and the law firms that work with them need to be alive to not least attacks that directly erode brand trust.
Brand owners are losing the battle against typosquatters; study highlights tactics that could be effective (Blog)
New research has found that typosquatters are becoming increasingly adept at securing the most valuable brand-related domains, with the authors suggesting that many brands “do not know which domains they should target for reclaim”.
Media brands can’t rely on Facebook and Google to fight the reputational risks posed by fake news (Blog)
There have been growing calls in recent weeks for Facebook and Google to tackle content published by fake news websites. This follows accusations that both provided a platform for the sharing and promotion of misinformation during the recent US election. What is being less discussed is the responsibility that major media companies have to stop such sites specifically those that use the branding of popular news outlets as a way to add legitimacy to their hoax articles.
Record-breaking year confirms financial payback of strong brands, even if counsel don’t get the credit they deserve (Blog)
Heinz’s $41.3 billion acquisition of the Kraft Foods portfolio has been identified as a record-setting brand-based transaction, dwarfing the previous biggest acquisition, Procter & Gamble’s $25.5 billion takeover of Gillette in 2005. Analysis of the most expensive brands that changed hands in 2015 further suggests that big ticket, brand-backed deals could be back after a post-recession lull.
Following an investigation by World Trademark Review, leading crowdfunding platform Kickstarter has been labelled “a treasure trove of product designs for would-be counterfeiters and copycats” by a brand protection expert. The investigation found that countless popular crowdfunding projects are being copied and sold on major online marketplaces often before the legitimate product is available to buy.
Merchandise produced in anticipation of a Cleveland Indians victory in the US baseball World Series will be destroyed rather than donated to communities in poorer countries, in a break with what has become standard procedure for US sports associations. While Major League Baseball (MLB) seem to have cited trademark and reputation issues as the reason, the new direction could negatively impact on the MLB brand and those of its teams.
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