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With the event just one week away, the speaking faculty for Managing the Trademark Asset Lifecycle has been bolstered by the addition of representatives from Deutsche Bank and Saban Brands. A handful of delegate places remain for this ground-breaking interactive conference, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands.
World Trademark Review is pleased to announce the first speakers for the Brand Monetisation: The Legal and Licensing Perspective conference, to be held in Los Angeles on January 28 2016.
With the event just four weeks away, the full speaker line-up for Managing the Trademark Asset Lifecycle has been unveiled. A handful of delegate places remain for this ground-breaking event, which focuses on practical strategies for the maximisation of the value that resides in, and revenues derived from, strong brands.
Troubled or competing companies often make attractive targets for foreign acquirers looking to break into a new market. For those eyeing the purchase of Chinese brands, the recent experience of US-based beauty products group Coty provides a cautionary tale about the difficulty of cracking the country's market through local brand acquisition.
Nestlé’s managing director for India has sketched out the company’s plans to re-introduce its wildly popular Maggi noodles, following an August court ruling paving the way for the brand’s return.
Speaking at the MARQUES conference in Vienna earlier today, Dr Christian Scheier provided a neuropsychologist’s perspective on trademarks, emphasising the importance of non-traditional marks as a primary pathway to brand recognition. Worryingly, he also noted that a number of established legal principles are not backed up by current scientific thinking.
A parody artist who has been entangled in a number of high-profile cybersquatting cases has told World Trademark Review that the “scare tactics” utilised by brand owners against alleged domain-squatters should not be the default option, noting that he has responded more positively to ‘polite’ approaches.
As the poll numbers of Republican presidential hopeful Donald Trump continue to rise, so too do the number of trademark filings using his name. Trump’s lawyer has confirmed to World Trademark Review that there has been a recent uptick in infringement, but reveals they are adopting an “aggressive” stance - whether it is to those infringers with a negative intent or to genuine Trump supporters.
This week British comic The Beano has built on its “classically cheeky” reputation with a series of marketing stunts that ‘gently parodies’ new Pixar movie Inside Out. Unusually for a campaign that ambushes a third party’s marketing campaign, The Beano's editor-in-chief has told World Trademark Review he hopes the target reacts to it.
The WTR Premium Daily email will be taking a summer break over August, with the full blog and Premium Daily email service for subscribers recommencing on Tuesday September 1. In the meantime, we take a look back at the most-read articles and legal updates in the first seven months of 2015 on World Trademark Review.
A growing number of large casino companies are threatening small video game developers with legal action over alleged trademark infringement, a New York lawyer has told World Trademark Review. Ryan Morrison, who runs a firm that specialises in representing independent games companies, claims this has been caused by a trademark classification system that is not keeping pace with the development of new technology.
For World Trademark Review’s latest podcast we decided to look at an industry that has received a fair amount of attention in the trademark world: 3D printing.
The challenge of protecting fictional brand names has previously been discussed in WTR. An oft-used case study is the fictional Duff Beer, which features in TV show The Simpsons. The show’s owner, 21st Century Fox, has faced numerous companies launching Duff Beer in the real world and this week announced it was entering the beer market in Chile, partly as a bid to fight off third-party use of the brand. The company also announced that it plans to rollout Duff Beer in Europe, but a number of challenges lie ahead.
World Trademark Review has previously explored the connection between trademarks and innovation, most recently through a study of CTMs and Benelux marks. That analysis found “a strong link” between the two, with trademark filings indicating that new products and services were coming onto the market. But what about in developing economies specifically? That question was recently considered by Cooley LLP’s Brian Focarino in a paper using China as a case study on trademark-measured innovation.
The District Court for the Eastern District of Virginia has delivered another blow to the Washington Redskins, denying Pro Football Inc’s challenge to the constitutionality of Section 2(a) of the Lanham Act on the grounds that it violates the First Amendment and confirming that the REDSKINS marks should be removed from the USPTO’s principal register. However, Judge Gerald Bruce Lee was keen to emphasise that the team can continue to use the marks in commerce.
This week NetNames has reached out to the media to highlight its complaint to the European Competition Commission over Vox Populi’s pricing policies for the ‘.sucks’ string. Whether the complaint succeeds where previous referrals to the US Federal Trade Commission and Canada's Office of Consumer Affairs failed remains to be seen, but the CEO of Vox Populi has hit out at the “misunderstandings” that persist about the company’s plans.
It was 10 years ago last month that Apple updated its iTunes software to support podcasts natively. Today, up to 75 million people a month listen to podcasts on iTunes, with the advertising revenue generated by the medium also on the rise. However, despite swift growth, the sector appears to be lagging behind in terms of brand protection and registered trademark rights.
When a trademark owner is perceived to act in a heavy-handed way, any resulting backlash is reported with relish by the mainstream media. However, the reverse rarely gets the coverage it deserves. This week, US production company Funimation directly engaged with the fan art community in a bid to explain how and why it has to police its marks. Its message was broadly welcomed by its target audience, many of whom have become allies in spreading the message.
Committing an embarrassing faux pas in full view of the cameras’ glare at a major film festival is a nightmare scenario for any film star. Unfortunately that was the fate of Chinese actress Tiffany Tang, also known as Tang Yan, at the 18th Shanghai International Film Festival. Her case shows that even celebrities paying big bucks to fashion consultants are at risk of being fooled by China’s sophisticated knock-off industry.
The Eurovision Song Contest, launched in 1956, has become one of most recognisable event brands in the world. With this enduring popularity comes a whole host of IP challenges that the event’s producer, the European Broadcasting Union (EBU), has to contend with. However, unlike the very strict enforcement approach taken by organisers of major sporting events, the EBU’s IP department tells World Trademark Review that it sometimes “deliberately tolerates infringements”.
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