Blog results - found 374
Valuing the monarchy, a counterfeiting crackdown and avoiding brand backlashes: news round-up (Blog)
In our latest news round-up we report on a new collaboration that aims to leave counterfeiters with “nowhere to hide”, examine Brand Finance’s research into the brand value of the British monarchy, assess the USTR’s IP priorities in the NAFTA negotiations and look at the communication challenge facing brands when partisan tensions are at an all-time high. Coverage this time from Trevor Little (TL), Adam Houldsworth (AH) and Timothy Au (TA).
Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times (Blog)
It has been a particularly tumultuous week for coffee maker Keurig, with the hashtag BoycottKeurig trending on social media following the company’s public declaration that it was pulling advertising linked to a right-wing news pundit. As one expert tells us, the week’s events highlight the challenge that brands face at a time when partisan tensions are at an all-time high.
The Slants trademark registered, fake poppies seized and Jared Kushner visits notorious Silk Street Market: news round-up (Blog)
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In the latest edition, we look at video game developer Activision being sued for its use of humvees in Call of Duty games, Qatar launching an electronic trademark registration system and an artist causing a stir by selling a fully-functional toilet made of authentic Louis Vuitton bags.
USPTO unveils pilot programme, Nike logo implicated in Paradise Papers leak and EUIPO grants BREXIT trademark: news round-up (Blog)
In the latest news round-up, we look at a new pilot programme launched by the US Patent and Trademark Office, the IP attorney seeking to be Virginia’s next governor, the launch of the world’s first automated trademark assistant and how Nike’s ‘swoosh’ logo has been implicated in this week’s Paradise Papers leak.
Comic Con battle escalates, UK opposition levels jump and tomorrow’s trademark leaders: news round-up (Blog)
In our latest news round-up we report on the escalation of a Comic Con trademark spat into a free speech row, the unveiling of trademark industry leaders, the formation of a new Argentinian law firm and how North Korea is working towards the establishment of “world-class” consumer brands.
A Halloween cease-and-desist, an attorney's IP poetry and the USPTO’s creepy (and slightly awkward) Reddit AMA: news round-up (Blog)
In today’s news round-up we look at the Internet Corporation for Assigned Names and Numbers' delayed enforcement of thick WHOIS, Oman’s progress towards electronic filings and a new partnership between an IP consultancy and a corporate powerhouse.
Tobacco industry’s revolution thriving brands, new products and shifting markets: exclusive data analysis (Blog)
In this week’s World Trademark Review industry report, we shine a light on trends in the tobacco sector, reviewing the performance of the top brands in the field and analysing the broader trademark landscape in which they operate. We also reveal how brands are adapting their filing strategies in the face of political and societal challenges, such as the rise in vaping and the spread of plain packaging.
KIPO calls out Chinese plagiarism, USPTO rule making, reality show trademark protection and pugs in Prada: news round-up (Blog)
In our final news round-up of the week, we look at the IP fallout from Kid Rock’s latest tour announcement, how the Korean Intellectual Property Office is speaking out on behalf of infringed domestic brands, the status of trademarks in space and the US Patent and Trademark Office’s planned abolition of interference proceedings.
Majority of suspected online infringers re-register popular domain names, according to new study (Blog)
A new report from the EU Intellectual Property Office has revealed that the phenomenon of e-shops marketing infringing goods via previously used brand-related domain names as observed in Denmark is also occurring in Sweden, Germany, the United Kingdom and Spain. Worryingly, the study claims that it is occurring to a higher degree than expected.
Preparing for Brexit, working with competitors and trademark challenges following a Trump tweet: dispatches from Managing Trademark Assets 2017 (Blog)
Our latest event Managing Trademark Assets, which took place in Chicago last week, was focused around the theme of cost-effective management and communication of international portfolios. In this article we present just a few of the practical takeaways and discussion points from the day, including how to approach crisis communications and the creative tactics that can be employed to foster a cross-enterprise understanding of trademarks.
Google tackles phishing, Apple faces Animoji fight and domain headache for Gleissner: news round-up (Blog)
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at the Japanese company suing Apple over use of the name Animoji, the latest World Intellectual Property Organisation report on Uniform Domain Name Dispute Resolution Policy figures, a counterfeiting case which led to allegations of attorney misconduct and a brand expert urging more use of social media by law firms.
Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty (Blog)
A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises, however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
Bad news for Louis Vuitton, UKIPO wants your ideas, Trump unveils ITC nominations and adventures of a ‘knock-off brand’: news round-up (Blog)
In this week’s round-up of news, developments and insights from across the trademark sphere, we look at US President Donald Trump’s two nominations for the US International Trade Commission, a writer’s experience as the face of a well-known ‘knock-off' brand and a title that Louis Vuitton will not welcome.
This week the Wall Street Journal reported that luxury brands are demanding a firmer commitment from Amazon to police counterfeits on the platform, with talks between the e-commerce giant and Swatch breaking down over Amazon's unwillingness to do more. While the call for increased brand protection mechanisms is persistent, for some luxury brands the decision not to utilise the platform is a wider strategic one, rather than specifically tied to anti-counterfeiting programmes.
Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes (Blog)
New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change, with one-quarter even claiming that they would be less likely to buy from a brand that has recently changed its name. The figures are another reminder of the risks involved with a rebrand, as well as how important strong brands are to the average consumer.
MLB’s top TTAB user, Thai IP Office gets an upgrade and Russia to introduce “Made in Prison” label: news round-up (Blog)
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at how India may remove the controversial Goods and Services Tax exemption for unbranded food products, how the Chicago Cubs are tackling an increase in counterfeiting following on-field success and the Japanese government’s partnership with the African Regional Intellectual Property Organisation.
Research reveals “low awareness” of IP valuation as debate over brand ranking tables rages on (Blog)
New research from the UK Intellectual Property Office has found that there is “low awareness” of IP valuation within UK businesses, laying out a series of recommendations to boost take up. This comes as a new brand ranking list is released, and has been immediately met with scepticism by one of the leading marketing trade publications. The debate around brand valuation rankings tables clearly shows no sign of abating.
Velcro’s anti-genericide song is big, bold and brash but critics question whether it will actually be effective (Blog)
The legal team at Velcro Companies will be patting itself on the back today as its marketing campaign to educate the public about the proper use of its trademark went viral overnight. Response to the song has been mixed, with some commentators sceptical that it will actually lead to a change in behaviour. Nonetheless, it has raised awareness of an issue that Velcro has been grappling with for a number of years.
In today’s news round-up, we look at the ongoing trademark dispute between two comic conventions, how Jaguar Land Rover is seeking to protect a discontinued vehicle design, the latest in Amazon’s bid for the ‘.Amazon’ generic top-level domain and the lessons that can be gleaned from US President Donald Trump’s trademark activity in China.
“Super classy” Netflix cease-and-desist letter shows how to boost goodwill while tackling infringement (Blog)
A cease-and-desist letter sent by Netflix to a bar that was using its trademark without permission has drawn effusive praise from online media outlets. The streaming service adopted a good-humoured approach and, in doing so, has shown how large brands can avoid accusations of trademark bullying when enforcing their rights.
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