Blog results - found 437
In this year’s WTR Global Trademark Benchmarking Survey, one of the biggest trends observed was the sharp increase in online enforcement activities undertaken by corporate counsel. We take a look at this, and some of the other findings, in the infographic below.
A white paper comparing the brand valuations published in league tables from companies such as Brand Finance, Interbrand and Millward Brown Vermer with the brand values actually cited in market transactions has escalated the war of words over brand valuation methodologies, leading to a call for a public debate on the issue.
Google’s announcement that it is to omit URLs from mobile search results pages is big news for marketers and web developers. It is also something that trademark counsel need to monitor.
A team of academics have launched a project to bring scientific rigour to trademark infringement cases, including the development of a computer tool to objectively calculate the ‘similarity score’ between brand names.
A new social network is hoping to shake up the social media model by paying users the majority of the advertising revenues generated from their content. weare8 officially launched its beta website last month and its co-founder tells World Trademark Review that the protection of IP and trademarks is one of the platform’s top priorities.
Following the online furore surrounding trademark applications filed by pop star Taylor Swift, our analysis of her IP strategy which sparked possibly the first trademark protest song was our most-read blog last month.
New research into typosquatting has highlighted the increasingly sophisticated methods that typosquatters are implementing to dupe users and revealed a number of trends that trademark counsel should pay heed to.
This year’s Brand Finance Global 500 list is out, with Apple retaining (indeed strengthening) its position as the world’s most valuable brand. However, while positioned further down the list (as the 382nd most valuable brand), Lego packs a strong punch and has positioned itself as the most powerful brand.
World Trademark Review is pleased to announce the launch of the first WTR podcast, in which we talk to J Scott Evans, 2015 president of the International Trademark Association, about all things brand - spanning new gTLDs, 3D printing, plain packaging for tobacco products and the need for the trademark community to accentuate the positive.
WTR conducted research this week that suggests that new social media website Ello is friendlier to brands than it lets on. Despite that, trademark owners should consider taking brand protection methods sooner rather than later.
The furore surrounding trademark applications filed by pop star Taylor Swift is another example of the confused and inaccurate reporting of trademark law in the media. The coverage has also sparked possibly the first trademark protest song.
The most-read story on the World Trademark Review blog last month centred on the aftermath of the Charlie Hebdo magazine massacre in Paris, with a spate of trademark applications made for 'Je suis Charlie'.
While not a new phenomenon, over the past few weeks a number of increasingly sophisticated fake news websites have created headaches for media brands. The owner of a number of these sites has suggested to World Trademark Review that more such attacks are planned.
Messaging apps, including WhatsApp, Viber and Telegram, should consider offering a trademark abuse reporting mechanism for brand owners to combat spam, according to a leading online brand protection firm.
The threat of genericism is a constant fear for the owners of successful mainstream brands, and one that is keepings its head above the water, despite being bombarded with genericism challenges, is Kleenex. However, the counsel charged with protecting the trademark notes that the level of misinformation online makes this an uphill battle.
It should be a time of Christmas cheer, but the brand protection challenge over the upcoming festive period will likely intensify rather than abate. James Corlett, senior manager of legal at fashion brand Karen Millen, offers some pointers on how brands can ensure that monitoring efforts continue while also giving overworked in-house staff a breather.
As 2014 draws to a close and the World Trademark Review Daily email service prepares to take a short break, it’s a natural time to look back at the WTR blogs which received the most reads over the past 12 months.
World Trademark Review is pleased to announce the publication of the latest editions of Designs: A Global Guide and China: Managing the IP Lifecycle.
The most-read story on the World Trademark Review blog last month (posted in October but making its second straight appearance in the monthly top 10) centres on the cease and desist letter sent by Instagram to an individual who registered ‘slutsofinstagram.com’, and our interview with the site owner over his unusual response.
There is still time to nominate the leading in-house trademark departments, groups and individuals for recognition at the 2015 WTR Industry Awards.
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