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World Trademark Review is pleased to announce the publication of the enhanced version of WTR 300: The World’s Leading Corporate Trademark Professionals. This unique resource identifies the in-house experts deemed to be performing trademark-related duties to the highest standards, and features profiles of many of the industry’s leading lights.
The Trademark Office in the northern Iraq region of Kurdistan has reopened its doors to trademark applications following a temporary suspension of operations. While costs have risen, the market should be on the radar of counsel as the market expands and counterfeiters look to capitalise.
World Trademark Review is seeking user views on the EU Intellectual Property Office’s operations and performance levels in the past 12 months, as well as perspectives on some of the bigger issues impacting European trademark practice. The survey closes on Wednesday (19 July) so act now to have your voice heard.
From taskforces to formal codes of conduct: how Lacoste, AIG and Intel manage internal trademark positioning (Blog)
Building an understanding and appreciation of trademarks across the corporate structure is a significant challenge for many corporate counsel. However, it isn’t an impossible mission and a number of this year’s WTR Awards winners have expanded on how the legal function in their organisation has been positioned as a meaningful business partner rather than remaining in a legal silo.
Last November, we reported that the projected number of US trademark litigation suits for 2016 would represent the lowest in more than a decade. While the final number 3,587 was marginally higher than projected, the number of litigation filings was indeed at its lowest since 2001. As we enter the second half of 2017, it appears that the downward trend is continuing into 2017 and looks set to be a new record low.
Time to fight back: as law firm files suit against trademark solicitation operator, industry urged to do more (Blog)
Leason Ellis has filed a lawsuit against the Patent and Trademark Association, alleging that it is seeking to confuse trademark owners into purchasing listings on a private trademark database that “provides no extrinsic value”. The move is the latest in a continued effort against trademark solicitation campaigns, with a new call for coordinated action between governmental actors, associations and private practitioners in a bid to combat a worsening problem.
Speculate to accumulate: CPA Global steps up Asia investment after reports that company is mulling sale (Blog)
CPA Global has announced an undisclosed investment in Korean IP services provider Markpro. The move comes after recent reports that the company is exploring a possible sale or flotation of the business. In that context, this week’s move to step up Asian market penetration should not come as a surprise to industry analysts.
First speakers revealed for Managing Trademark Assets: Adobe, Microsoft and Toyota among stellar line-up (Blog)
World Trademark Review is pleased to announce the first speakers for the third annual Managing Trademark Assets event, taking place in Chicago on October 17 2017. Among the first names revealed are trademark experts from Adobe, American International Group, Hard Rock International, Microsoft, Rotary International and Toyota Motor North America.
Law firm hacks, YouTube takedowns and the rise of the Google brand: our top trademark stories of 2017 so far (Blog)
As we reach the halfway point of 2017, we reveal the most-read blogs and Premium Updates on World Trademark Review so far this year with online spats, trademark solicitation scams, INTA grand finale overcrowding and cyber-attacks on law firms all featured in the top 20.
INTA study reveals cost of new gTLDs to brand owners as ICANN community wrestles with RPM review (Blog)
At this week’s ICANN meeting in South Africa, the impact and effectiveness of new gTLD rights protection mechanisms has taken centre stage, with one participant voicing concerns that some trademark owners are over-reaching in sunrise applications. The flipside, of course, is that many see the need to implement proactive defensive registrations across a range of strings. Now, a new study from INTA reveals that member registrations in new TLDs have been “overwhelmingly made for defensive purposes”.
Nike’s reported partnership with Amazon has both economic and anti-counterfeiting implications (Blog)
It has been reported that Nike is preparing to sell products directly through Amazon.com for the first time, utilising the latter’s new brand registry offering. As well as representing a potential commercial win for both companies, the move could highlight the benefits of the e-commerce giant’s new programme for brands fighting the spectre of counterfeit goods on the platform.
Apple and AT&T jostle for top spot as rankings gulf prompts call for new valuation accounting (Blog)
A new report has revealed that, while Apple ranks as the leading company in terms of intangible value (including brands and trademarks), it drops out of the top 100 entirely when only disclosed intangible value is assessed, with AT&T taking the number one spot. This disparity has led to calls for a “reporting revolution”, in which companies would be required to disclose their opinion of the fair value of key intangible assets. Should this become a reality, it could have a significant impact on trademark practice.
As EUIPO navigates volatile filing environment, research project aims to measure performance and user sentiment (Blog)
This month, the EU Intellectual Property Office (EUIPO) published its 2016 Annual Report, which noted that demand for European trademarks and designs is expected to be volatile going forward. This comes at a time when the office has experienced a significant and growing workload, and is wrestling with a new financial reality. Against this backdrop, filers are being invited to participate in World Trademark Review’s annual EUIPO user survey.
Pharmacy chain Boots has become the latest company to signal an intention to terminate a registry agreement, this time for the ‘.boots’ top-level domain (TLD). While a negative development for the new generic TLD programme, it should not be viewed as an indicator that ‘.brands’ are losing their lustre on the contrary, the rollout of branded spaces shows no sign of slowing.
Most used counterfeit trade routes revealed as pressure on enforcement authorities continues to rise (Blog)
New research has revealed that counterfeiters are using Hong Kong, the United Arab Emirates and Singapore as their main global trading hubs, importing containers of fake goods which are then sent by post or courier in smaller consignments. While providing useful intelligence for rights holders and enforcement officials, the report also highlights a worrying conundrum facing Customs authorities.
“We are the online leader in anti-counterfeiting”: Alibaba’s Jack Ma talks tough as company seeks to woo US SMEs (Blog)
This week Alibaba is hosting a two-day conference designed to highlight to a range of US-based small and medium-sized enterprises the lucrative business opportunities available in China (and how the e-commerce giant can help them tap into the market). In an on-stage interview, executive chairman Jack Ma took the opportunity to talk up the company’s anti-counterfeiting activities. By making brand protection a central part of its pitch to new customers, the responsibility to provide a truly trusted environment is increasing.
A violation of the First Amendment: Supreme Court issues long-awaited decision on disparagement clause (Blog)
The Supreme Court has handed down its long-awaited ruling in Matal v Tam, holding that the disparagement clause of the Lanham Act violates the Free Speech Clause of the First Amendment. In a unanimous 8-0 opinion, the court states that “the proudest boast of our free speech jurisprudence is that we protect the freedom to express ‘the thought that we hate’”. In response, the USPTO has confirmed to World Trademark Review that it plans to "issue further guidance" on how it will affect the examination of applications.
On Friday, President Trump unveiled his plans to re-adjust the policy of the United States towards Cuba, announced that he was “cancelling the last administration’s completely one-sided deal” with the country. The move has implications for trademark owners, although in many respects overall strategies shouldn’t change not least when companies are faced with third parties seeking to register their brands.
The Global Innovation Index 2017 has revealed the world’s most innovative countries. While the top 10 is comprised of the same jurisdictions as last year, high innovation performance among Sub-Saharan African countries, relative to development, is a notable trend. However, given the report's wide scope, the specific trademark lessons are limited.
Fighting the robots: could brand backlash provide an opportunity for counsel battling online infringement? (Blog)
Research from the Chief Marketing Officer Council has found that almost half of consumers would rethink purchasing from brands that place adverts alongside offensive or objectionable content. While the report did not explore the effect of advertising on IP infringing sites, it does provide an opportunity to engage in discussions around the use of programmatic advertising technologies.
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