Blog results - found 300
“The Emperor is naked”: trademark attorney urges rethink on law firm litigation costs in the UK (Blog)
Analysis: Trademark attorney and founder of law firm Wood IP, Aaron Wood, has written a scathing critique on the cost of IP litigation in the UK, and the high fees being charged by law firms. Talking to World Trademark Review, he claims that high fees are preventing settlements and calls for businesses to push for change. However, he acknowledges that this could be difficult because the industry “behaves as if IP is in some way a higher level legal area than others”.
Samsung revealed as brand UK consumers are most loyal to; expert warns of Brexit impact on customer loyalty (Blog)
Analysis: A first-of-its-kind research project has revealed the brands that UK consumers are most committed and loyal to, with technology giants Samsung and Apple topping the inaugural ranking. The research contains some surprises, however, with Coca-Cola failing to make the top 50, while also revealing that UK consumers most value heritage, quality and consistency in brands.
“Campinos brings tremendous value to the EPO” national IP offices and associations react to leadership move (Blog)
News: It was announced yesterday that António Campinos, executive director of the EU Intellectual Property Office (EUIPO), will soon be moving from Alicante to Munich to take up the presidency of the European Patent Office (EPO). We reached out to national IP offices with the European Union, as well as some key trademark associations, for their reaction. To date, the feedback has been overwhelmingly positive. There is also consensus on the need for his successor to provide consistency and continuity at the EUIPO.
Digital language databases more effective than dictionaries or media usage to defend against genericide: study (Blog)
Analysis: A recent study has analysed the three most common forms of evidence used in genericism cases and found that corpus linguistics (ie, the use of a digital language databases) could prove to be “more beneficial” for rights holders looking to protect their brand from the threat of genericide. However, the author urges cautions over its use, saying that courts should reconsider the use of linguistic data altogether and reclaim the primary significance test in genericism cases.
The Gleissner Files: investigation reveals massive scope of entrepreneur’s global trademark and domain portfolio (Blog)
The vast domain name and trademark portfolio of entrepreneur and film producer Michael Gleissner can be revealed following an extensive investigation by World Trademark Review. The operation spans at least 36 countries with an estimated cost of close to $750,000 for trademark filings alone. Due to the breadth of this ongoing activity, and with high-profile brands such as BMW, Western Digital and even US President Donald Trump currently challenging some of his marks, every rights holder should take notice.
Familiarity equals value: study suggests overwhelming majority of consumers dislike brand name changes (Blog)
New research from marketplace platform Onbuy.com has revealed that a high proportion of consumers think negatively about rebrands that involve a name change, with one-quarter even claiming that they would be less likely to buy from a brand that has recently changed its name. The figures are another reminder of the risks involved with a rebrand, as well as how important strong brands are to the average consumer.
Research reveals “low awareness” of IP valuation as debate over brand ranking tables rages on (Blog)
New research from the UK Intellectual Property Office has found that there is “low awareness” of IP valuation within UK businesses, laying out a series of recommendations to boost take up. This comes as a new brand ranking list is released, and has been immediately met with scepticism by one of the leading marketing trade publications. The debate around brand valuation rankings tables clearly shows no sign of abating.
UKIP “ripping off” Premier League logo, Greece warns of fake GIs, US brands in the age of Trump: news round-up (Blog)
Every Tuesday and Friday World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere. In this edition, we look at the latest brand value ranking table, research into US brands in the Trump era, a darknet seller arrested on his way to a beard competition and the death of a notorious cybersquatter and “news satirist”.
Velcro’s anti-genericide song is big, bold and brash but critics question whether it will actually be effective (Blog)
The legal team at Velcro Companies will be patting itself on the back today as its marketing campaign to educate the public about the proper use of its trademark went viral overnight. Response to the song has been mixed, with some commentators sceptical that it will actually lead to a change in behaviour. Nonetheless, it has raised awareness of an issue that Velcro has been grappling with for a number of years.
“Not bloody easy” Czech IPO president urges EU Commission and IP5 to take stronger action against trademark invoice scams (Blog)
Czech Republic Industrial Property Office President Josef Kratochvil has issued a strong warning about the “very dangerous” activities of entities sending fraudulent solicitations to trademark applicants. Speaking to World Trademark Review, the respected IP expert urged the EU Commission to include the issue on its list of crimes, and for more joint action from leading IP offices.
New study claims Slender Man is in the commons, argues assertion of trademark rights “chills creativity” (Blog)
A new academic paper studying the IP status of internet folklore argues that online community-created works are in the commons. It suggests that claims of ownership under both copyright and trademark law harm the public by depriving it of more creative works. The research focuses primarily on Slender Man and predicts that the release of a major Hollywood movie next year could lead to entities seeking to “exclusively own” the horror character.
Blow for Squire Patton Boggs in battle over its name in China; firm voices confidence it will eventually “prevail” (Blog)
Five months after we reported on the ongoing legal battle for its name in China, international law and lobbying firm Squire Patton Boggs hit another hurdle after losing a crucial domain name dispute decision. While a representative told us that the firm is adamant that it will “prevail” in the end, a source at the Chinese company operating under the Squire Patton Boggs name was critical of the international firm seeking to use the dispute to make a pitch to its clients.
The China Trademark Association (CTA) held its annual Trademark Festival in the last week, with domestic and international representatives attending in their thousands. We spoke with various attendees about their observations and highlights from the event, including the positive development that the CTA has welcomed its first foreign member and the curious news that counterfeit products were spotted in the exhibition hall.
Houston IP Law Association president calls on trademark community for support following Hurricane Harvey (Blog)
The president of the Houston Intellectual Property Law Association has spoken to World Trademark Review about the ongoing recovery efforts in the wake of the devastation caused by Hurricane Harvey. Noting that countless members of the IP community have been severely affected by the storm, she has urged law firms and organisations to offer space or resources if they can.
USPTO pledges additional support following Hurricane Harvey; questions raised over speed of response (Blog)
The US Patent and Trademark Office has vowed to offer extra guidance and support for users affected by the catastrophic effects of Hurricane Harvey, which has devastated areas of Texas and Louisiana over the past 10 days. The move follows criticism by some in the trademark community, with one practitioner suggesting the response was slow in comparison to the office's swift reaction following Hurricane Sandy in October 2012.
American typo: how Trump’s COVFEFE Twitter error inspired dozens of trademarks and product launches (Blog)
When US president Donald Trump mistakenly posted the typo ‘covfefe’ on Twitter in May, it quickly went viral and led to over 50 trademark filings across the globe. In the months since, a number of those applications have reached registration, with one applicant telling World Trademark Review that he is confident a brand name featuring the seven-letter misspelling will be a catalyst for business success.
Lawyer suggests trademark law be used “as a weapon against neo-Nazis” following misuse of Detroit Red Wings brand in Charlottesville (Blog)
A leading litigator at Florida firm Johnson Pope has spoken out about how trademark law can be used “as a weapon” against the misuse of brands by hate groups. This follows global media coverage of white supremacists using the branding of the Detroit Red Wings during recent protests in Charlottesville, with the hockey club forced to issue a statement to clarify that it was not associated with the protesters.
Mystery over fake TMview site owned by Gleissner; source suggests tycoon may seek license fee from EUIPO (Blog)
A website owned by a company related to notorious trademark filer Michael Gleissner has been found imitating the EU Intellectual Property Office’s search platform TMview. The site has been described as a “phishing page” by one attorney, but an insider source tells World Trademark Review it is more likely that the entertainment tycoon is looking to sell or license the domain to the EUIPO.
New anti-counterfeiting tech firm insists it could “kill the fake markets instantly”; critic says claim “ignores the reality on the ground” (Blog)
A new anti-counterfeiting technology company, which uses QR codes to allow consumers to identify authentic products, has been making bold claims since it launched in June. A representative for the company tells World Trademark Review that it has the potential to “kill the fake markets instantly” by offering free access to its technology. However, one commentator has decried IP service companies which promise an ‘end to counterfeits’.
New anti-counterfeiting coalition aims "to lead” in lobbying Trump administration to step up fight against fakes (Blog)
The Precious Metals Association of North America has announced the formation of a national coalition to “protect IP rights against foreign counterfeiting operations”. A representative tells World Trademark Review that the organisation has already begun discussions with influential members of Congress and the Trump administration to strengthen federal efforts to tackle foreign counterfeit operations.
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