Portfolio management

Rising sales, healthy filings and new opportunities in the dynamic cosmetics sector: exclusive data analysis

In this week’s industry data report, we provide a rundown of the cosmetics market from a branding perspective. We take a big picture look at sales growth and key trends and reveal that technology trademark filings are on the rise among major brands.

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“Our small size may be a huge advantage”: how Lindt & Sprüngli AG approaches brand protection

Nicholas Studler, head of intellectual property at Lindt & Sprüngli AG, expands on his approach to internal relationship building and brand enforcement.

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Bitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game

​​​​​​​An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets, with common trends including the use of cryptocurrency and...

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“Ruthlessly prioritise”: trademark management tips from Facebook

Exclusive insights from Kat Johnston, director and associate general counsel, intellectual property, at Facebook

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Croatia repeals Board of Appeals - IP Office decisions must now be challenged before Administrative Court

Following the coming into force of the Law on Amendments to the Trademark Law, which repealed the Board of Appeals, decisions of the IP Office must now be challenged before the Administrative Court in Zagreb.

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Toys-R-Us brand auction, EUIPO targets scammers and China’s crackdown on World Cup fakes: news round-up

In our latest round-up, we look at Harry Potters fans upset at cease-and-desist letters related to fan festivals, Benelux trademark reform comes into force, China cracking down on World Cup fakes, and much more.

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Christian Louboutin declares red soles victory as European court hands down long-awaited decision

The CJEU has issued its decision in Christian Louboutin v Van Haren Schoenen BV, with a ruling that strengthens the protection of the fashion house’s red soles mark.

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“I wish the US president had opposed my trademark” – applicant of registered Trump mark on treating IP as art

​​​​​​​A popular author has successfully registered a trademark for the term GRABBA THE TRUMP. Talking to World Trademark Review, the applicant states that he enjoys provoking major brands with his trademark applications...

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New EUIPO report charts increasing sophistication and diversification of counterfeiters

The EUIPO has released a new report, compiling research since 2013, to present a comprehensive and updated picture of the scope and impact of IP rights infringement in the European Union.

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Know your rights: grounds for ownership and opposition under a Mexican trademark licence

Mexican law follows international standards with regard to trademark licensing, and licensors can benefit from a licensee’s use of their mark even where the agreement has not been recorded.

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The rise of licensing in India

Advancements in technology and expanding marketplaces have been key to successful licensing programmes in India over recent years. Local trademark owners and licensees should now follow in the footsteps of international brands and adopt licensing as a core revenue stream.

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Licensing in Italy: how to prove a non-written agreement

Trademark licensing is recognised under Italian law despite the absence of specific legislation governing agreements. When it comes to enforcement, licensees can provide evidence of a non-written agreement through various means.

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Case law as a guide to trademark ownership, licensing and enforcement

Under common law in the United States, ownership is conferred through first use of a trademark – including use by a licensee. Recent case law can help to determine which party has the right to enforce the licensed mark where an infringement suit arises...

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Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis

In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application...

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Japan’s filing trends are distorted by a single applicant, while brands plummet in value: exclusive data analysis

In this week’s country data report, we highlight Japan’s unusual distribution of applications by trademark class, analyse the volatile values of the leading Japanese brands, and much more.

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Tech trademark filings are falling but brand values continue to explode: exclusive data analysis

In our latest data report, we analyse the vibrant technology landscape, and provide a full rundown of the filing patterns in this field and gauge the performances of the leading tech brands in the world.

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India’s revitalised trademark landscape fails to boost leading brands: exclusive data analysis

In this week’s exclusive country data report, we provide a rundown of India’s trademark landscape. We explore the surge in registrations at the Indian IP office, reveal the top filers, and inspect the widespread fall in value...

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