Portfolio management

Media brands yet to capitalise on trademarks for new technologies: exclusive data analysis

In our latest industry data report we shine a light on the global media and entertainment industry. While digital content currently offer companies in the space, we reveal that filings for new tech remain low.

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Changing attitudes to letters of consent - what brand owners need to know

Letters of consent have been problematic in China, where brand owners often experience difficulty in obtaining such letters from local companies and having them accepted by the courts. However, there are encouraging signs that the situation is changing...

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General Court confirms likelihood of confusion between 'jumping cats' marks

In Arctic Cat v EUIPO, the General Court has upheld a decision of the Fifth Board of Appeal of the EUIPO finding that there was a likelihood of confusion between two figurative trademarks representing a jumping wild cat for goods in Class 25.

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JOY fails to prevent registration of HISPANITAS JOY IS A CHOICE despite enhanced distinctive character

In Jean Patou Worldwide v EUIPO, the General Court has confirmed that there was no likelihood of confusion between the figurative mark HISPANITAS JOY IS A CHOICE and the earlier mark JOY for “perfumes” in Class 3.

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Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns

A majority of UK consumers have a poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed, claims new study.

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Scientology trademarks, Brazil’s backlog impact and Leason Ellis victorious against solicitation scammer: news round-up

In our latest news round-up, we look at the impact of backlog measures in Brazil, the pros and cons of China’s rocketing trademark trajectory, and a new victory against trademark scammers.

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Jones Day and Skadden named strongest US law firm brands; alternative models on the rise

Jones Day has been named the strongest law firm brand in the United States for the second year running. The new brand index also reveals the rising threat to traditional law firms from alternative legal service brands.

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US and Chinese bank brands continue to dominate, but challenges lie ahead

Brand Finance's Banking Forum looked at the most pressing issues banking brands are facing. World Trademark Review attended the event, and here are some of the key takeaways.

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US Senate confirms Iancu, Zimbabwe targets fakes and brands oppose Conor McGregor: news round-up

In our latest news round-up we look at how the Zimbabwe government is pledging to tackle counterfeit goods, the brands being accused of using “underhand tricks” to fool consumers, and much more.

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Protecting and enforcing design rights: Russia

Russian design law is incorporated into Part IV of the Civil Code. Additional provisions regarding application proceedings are set out in the Rules on Design Patent Application Proceedings and the Instructions for Design Patent Application Documents.

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Protecting and enforcing design rights: Denmark

As Denmark is an EU member state, the laws governing design protection in Denmark have largely been harmonised with and are similar to those in the rest of the European Union. However, there are key differences.

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France’s burgeoning tech sector could overtake UK, but filings remain flat: exclusive data analysis

In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.

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Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection

Recent incidents have demonstrated why brands must be careful when advertising on YouTube. New research also reveals that YouTube's content creators are increasingly obtaining registered trademark protection.

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Healthcare market robust – brands prosper while Chinese filings dominate: exclusive data analysis

In our latest industry data report, we explore the thriving and evolving healthcare industry. Our in-depth analysis reveals the trends driving this evolution, while also analysing key trademark filing statistics in this space...

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Brazil on the rebound – service sector thrives, trademark backlog falls: exclusive data analysis

In our latest country data report, we identify the best performing brands in Brazil and review recent filing data to assess the health of the trademark landscape.

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Issue 71