News

Media brands yet to capitalise on trademarks for new technologies: exclusive data analysis

In our latest industry data report we shine a light on the global media and entertainment industry. While digital content currently offer companies in the space, we reveal that filings for new tech remain low.

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“We’re running out of good trademarks” – groundbreaking study reveals 81% of common words are registered marks

A new study finds that most common words are already registered as single-word trademarks at the USPTO. The paper's author describes the finding as "disturbing", and calls for changes including higher renewal fees...

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The death knell for bulk domain enquiries? Rights holders voice concern as ICANN reveals proposed WHOIS model

Intellectual property experts have seized on gaps in ICANN's latest WHOIS model, claiming it could create significant roadblocks to effective enforcement efforts.

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Data reveals changing INTA membership demographics as association looks back on 2017

INTA has released its 2017 Annual Report in which it reveals its global footprint. Analysis by World Trademark Review reveals that the association’s membership is undergoing a significant transformation.

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Sweden considering prison for infringers, EUIPO switches banks and cops brandishing fake firearms: news round-up

In our latest round-up, we look the Qatari government continuing its counterfeit crackdown, a cheese stand-off between the EU and Mexico, and much more.

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“Cybercriminals could be the biggest fans of GDPR”: new warning over WHOIS policy

An industry expert warns that cybercriminals “anywhere in the world” could become fans of the European Union's GDPR legislation. For that reason, he urges stakeholders to be aware of the substance of the law's protections.

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Democratising trademark data: ambitious call to create non-profit to develop global e-filing standards

​​​​​​​In an exclusive guest post, the chief executive of Alt Legal lays out a bold plan for IP offices to adopt universal standards in trademark data and electronics filings.

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Time is running out to participate in our 2018 Global Trademark Benchmarking Survey

There is just one week left to have your say on the major challenges currently affecting trademark professionals. Participate in World Trademark Review’s Global Trademark Benchmarking Survey before February 26.

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France’s burgeoning tech sector could overtake UK, but filings remain flat: exclusive data analysis

In this week’s country data report, World Trademark Review inspects the trademark landscape in France. We delve into the country’s filing trends and analyse how its leading brands have performed in recent years.

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Gleissner activity called “biggest scam in IP history”, Samsung speculation and USPTO love song: news round-up

In today’s round-up, we look at heavy rock group Iron Maiden pursuing a group of counterfeiters, big changes at the top of the new gTLD leaderboard, and a call for a “flexible IP regime” in Africa.

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Brands risk “destructive” reputational damage from lack of transparency about influencer marketing, study warns

A majority of UK consumers have a poor understanding of the regulations surrounding influencer marketing, with brands failing to capitalise on the public’s desire to remain informed, claims new study.

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Logan Paul fiasco shows risk for brands on YouTube; research reveals more YouTubers seeking trademark protection

Recent incidents have demonstrated why brands must be careful when advertising on YouTube. New research also reveals that YouTube's content creators are increasingly obtaining registered trademark protection.

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“This puts a stake in the ground”: why brands must pay attention to the Maasai IP initiative

An initative which represents the Maasai tribe of Kenya and Tanzania in efforts to gain control over commercial uses of its cultural ‘brand’ has recently secured a deal with Koy Clothing. We speak with the negotiator behind the...

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“A steep uphill battle”: experts pessimistic over USPTO bid for U-turn on scandalous marks

The USPTO has filed a petition for a rehearing en banc in In re: Brunetti, an effort to maintain a ban on scandalous marks. Legal experts are sceptical about the move, telling us that the government faces an “uphill battle” to reverse...

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Scientology trademarks, Brazil’s backlog impact and Leason Ellis victorious against solicitation scammer: news round-up

In our latest news round-up, we look at the impact of backlog measures in Brazil, the pros and cons of China’s rocketing trademark trajectory, and a new victory against trademark scammers.

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Diesel’s ‘Go with the Fake’ campaign goes viral; does it undermine the value of authentic products?

Fashion brand Diesel has opened a pop-up store in New York selling so-called ‘fake fakes’. The move encourages consumers to “wear whatever they want”, leading some to wonder whether it glorifies counterfeit goods.

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Jones Day and Skadden named strongest US law firm brands; alternative models on the rise

Jones Day has been named the strongest law firm brand in the United States for the second year running. The new brand index also reveals the rising threat to traditional law firms from alternative legal service brands.

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US and Chinese bank brands continue to dominate, but challenges lie ahead

Brand Finance's Banking Forum looked at the most pressing issues banking brands are facing. World Trademark Review attended the event, and here are some of the key takeaways.

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Healthcare market robust – brands prosper while Chinese filings dominate: exclusive data analysis

In our latest industry data report, we explore the thriving and evolving healthcare industry. Our in-depth analysis reveals the trends driving this evolution, while also analysing key trademark filing statistics in this space...

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USPTO director makes first public comments, Louboutin dismisses media speculation, and ‘.com’ rises: news round-up

In our latest news round-up, we look at the first public comments from the USPTO’s new director, further details on trademarks after Brexit, and much more.

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Tactics of a trademark scam: GloTrade offers clues on the strategy of solicitation campaigns

​​​​​​​A recently launched trademark solicitation campaign is offering to publish trademark registrations in a “private database” for up to $2,800. We investigate the tactics it uses, and share further calls to tackle misleading...

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Welcome to your new World Trademark Review platform

To ensure that we are delivering the latest market intelligence and business-critical insights in the most efficient and accessible way, we have re-engineered the World Trademark Review website to offer an enhanced experience for users.

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Ram Trucks ad backlash; will negative press translate to longer term brand value?

Criticism of a Ram Trucks ad aired during this week’s Super Bowl broadcast continues to rumble on. A key question from a brand perspective is whether holding ground in the face of a backlash is the right approach.

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US Senate confirms Iancu, Zimbabwe targets fakes and brands oppose Conor McGregor: news round-up

In our latest news round-up we look at how the Zimbabwe government is pledging to tackle counterfeit goods, the brands being accused of using “underhand tricks” to fool consumers, and much more.

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Singapore opens plain packaging consultation; hits out at “misleading” use of branding by tobacco companies

Singapore’s Ministry of Health has opened a public consultation on plain packaging. While doing so, it firmly dismisses legal and trade-related arguments against the measure, which should concern rights holders.

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Brazil on the rebound – service sector thrives, trademark backlog falls: exclusive data analysis

In our latest country data report, we identify the best performing brands in Brazil and review recent filing data to assess the health of the trademark landscape.

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Scotch Whisky toasts trademark renewal, fake toy epidemic, and IACC looks back on 2017: news round-up

In our latest news round-up we look at Costco Korea losing a design infringement suit, ICANN extending its GDPR consideration window, the retirement of the Swaziland trademark registrar, and much more.

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Brands unprepared for reputational damage of fake news and hate speech on digital ad platforms: report

Report reveals that few brands have taken adequate measures to prevent online ads appearing alongside potentially damaging content – including fake news.

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“No imminent AI apocalypse” – tech expert rejects predictions of mass job losses in trademark industry

The founder of a legal technology company has told World Trademark Review that reports of impending mass job losses in the trademark industry due to AI are overblown.

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Demise of Chief Wahoo shows how challenging Redskins brand was “successful legal failure”, expert claims

Prominent IP lawyer claims removal of the controversial Chief Wahoo logo from NBA uniforms next year is sign of changing attitudes.

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Amazon overtakes Apple and Google to be named world’s most valuable brand

​​​​​​​Amazon has supplanted Google as the world’s most valuable brand, according to the latest Brand Finance Global 500 rankings.

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Issue 71