Columns

Brands from the frontline
From the cradle to the grave

While human life expectancy is on the increase, that of cosmetics trademarks is dwindling. This requires a new approach for the trademark lawyers protecting these brands View PDF

Trademark management
Beware the ambiguous licence termination clause

Licensing should create a win-win situation for both licensor and licensee, but things can still turn sour. Therefore, all licensing agreements should contain unambiguous termination provisions that clearly define which conduct constitutes a fundamental breach View PDF

The view online
What you need to know about ‘.asia’

Registering your marks as domain names under ‘.asia’ may not be a necessity from a marketing point of view, but the risk of cybersquatting should make you think twice View PDF

Counterfeiting perspectives
Fighting counterfeiters in Italy – a step in the right direction

Italy is a hotbed of counterfeiting – in terms of both production and consumption. A newly created High Commission may be what the various Italian anti-counterfeiting organizations need to coordinate and rationalize their efforts View PDF