World Trademark Review 14
Features
Branding in India spiced up by Indian Premier League
Cricket has something approaching religious status in India and is easily the nation’s most popular sport. The recent creation of the Indian Premier League could open doors for brand owners looking to enter the booming consumer market
Moving on from passing off
The misappropriation of goodwill has traditionally
been defended in the United Kingdom through actions
for passing off. But as such claims are notoriously hard
to prove, many argue that it is time for the country to
consider adopting a codified unfair competition law
The case for the Special 301 Reports
The US government has published Special 301 Reports
every spring for nearly 20 years. While their publication
invariably attracts both attention and outcry from the
countries featured in them, the effectiveness of the
reports has also been called into question
Industry Awards 2008
On May 20 2008 World Trademark Review announced the winners of its second Industry Awards for in-house trademark counsel at a ceremony in Berlin. The awards are designed to recognize the vitally important work done by
in-house trademark counsel, and identify the teams and individuals that are performing their functions to the highest possible standards. The following pages feature profiles
of the winners
Awards night
Over 100 senior trademark professionals attended the
second World Trademark Review Industry Awards
(www.Industry-Awards.com) at the stylish Hotel de Rome
in Berlin. The following brand owners were represented:
Adam Opel, Allianz, Amazon, Anheuser-Busch, Apple, Bayer,
Beiersdorf, BP, Cadbury Schweppes, Diageo, DuPont, eBay,
ExxonMobil, Federación Nacional de Cafeteros de Colombia,
General Electric, GlaxoSmithKline, Google, Gucci, Harley-
Davidson, Honeywell International, Intel, Johnson
& Johnson, Mars, Microsoft, Nestlé, News Corp, Nokia,
Pepsico, Petrobras, Philips, Procter & Gamble, Richemont,
Sanofi-Aventis, The Coca-Cola Company, TimeWarner, Total,
UBS, Viacom and Yamaha
Public interest versus trademark protection
The public interest has often been discussed in
relation to trademark protection in the European
Union. The ECJ’s recent decision in a case involving
adidas and its well-known three-stripe mark sheds
some light on the issue
Best of Berlin
The International Trademark Association’s (INTA) annual
meeting is still the most important event in the trademark community’s calendar. Taking the famous wall of its host city as inspiration, the theme for the 130th annual meeting in Berlin
this year was ‘breaking down barriers’, with a focus on crossborder and cross-discipline issues. In this section,
World Trademark Review looks at some of the highlights of the conference
