World Trademark Review 21
Columns
Trademark management
Taxing decisions for trademark managers
While it can be expensive to acquire,
maintain and enforce trademark rights in
the United States, it is crucial to bear in
mind that some of the costs associated
with trademark management may be
subject to significant tax deductions
Counterfeiting perspectives
Too much pressure
UK Customs no longer accepts witness
statements from mark owners as the basis
to dispose of counterfeit goods seized at
the border. This will translate into
significant cost increases for brand owners
The view online
Navigating new networks
The rapid pace of development in the world
of Web 2.0, and social media sites in
particular, could be seen as a benefit to
brand owners, but it has also raised new
concerns regarding trademark infringement
