Interviews

Groundbreaking paper suggests neuroscience could transform trademark strategies – both inside and outside the courtroom

​​​​​​​A new research paper foresees a future in which brain scans transform the current understanding of trademarks. We speak with the author on how so-called "neuromarks" could be used as evidence in IP disputes.

Read more

Protecting the TARDIS: exclusive insight into BBC Worldwide’s brand protection strategies

​​​​​​​For the second in our series of exclusive interviews, Diane Hamer of BBC Worldwide expands on the company’s efforts to guard against genericide and the challenges managing a brand as beloved as Doctor Who.

Read more
Exclusive

“The Stan Lee name is the most important asset” – exclusive interview with POW! Entertainment’s Relani Belous

In the first of a series of interviews with leading corporate trademark professionals, Relani Belous outlines the brand challenges she is tackling in her new role as general counsel of Stan Lee’s Pow! Entertainment...

Read more

Blockchain database founder looks to the future of IP practice; national offices to play key role

​​​​​​​The founder of a new blockchain database predicts that IP professionals will fully trust the emerging technology within a year – and it could lead to a proliferation of trademark services built on it. Looking ahead,...

Read more

Inside track: Hard Rock International

Hard Rock International is one of the world’s best-known leisure industry brands. World Trademark Review spoke to Rebecca Roby, its vice president of business affairs, about promoting seamless collaboration between legal and non-legal departments and the evolving challenges of managing...

Read more

“This puts a stake in the ground”: why brands must pay attention to the Maasai IP initiative

An initative which represents the Maasai tribe of Kenya and Tanzania in efforts to gain control over commercial uses of its cultural ‘brand’ has recently secured a deal with Koy Clothing. We speak with the negotiator behind the...

Read more

“No imminent AI apocalypse” – tech expert rejects predictions of mass job losses in trademark industry

The founder of a legal technology company has told World Trademark Review that reports of impending mass job losses in the trademark industry due to AI are overblown.

Read more

"INTA can serve as the connector": new president on the association’s expanded anti-counterfeiting role

Tish Berard, 2018 president and chair of the board of directors at INTA, expands on the co-ordination role the association can play in the global fight against counterfeiting.

Read more

“Now we can step on the gas”: Corsearch CEO reveals future plans after private equity deal completion

On January 5 Corsearch announced the closure of its sale to Audax Private Equity. In an interview with World Trademark Review, Corsearch President Officer Tobias Hartmann reveals the company’s product and growth plans.

Read more

“There’s a new sheriff in town”: LegalForce founder reveals motivation behind lawsuits against competitors

LegalForce RAPC Worldwide, the firm behind Trademarkia, has initiated a number of lawsuits against competitor online trademark filings portals.

Read more

Governments “should do more” to protect religious signs through trademark law, expert urges

New research has examined how religious signs are increasingly used in trade, and revealed how misappropriation by nefarious sellers can be harmful to the identity and preservation of religious cultures.

Read more

Inside track: Anheuser-Busch InBev

Following Anheuser-Busch InBev’s 2016 takeover of its nearest rival, World Trademark Review spoke to the revamped IP team about the changes that they have witnessed and the challenges of managing trademarks for the world’s biggest brewer.

Read more

“The results were mind-blowing”: study reveals widespread problem of domain name combosquatting

Recent research has provided new insights into the little-understood phenomenon of domain name ‘combosquatting’.

Read more

Exclusive: we reveal how Ford’s brand protection team became a profit centre with 300% ROI

Many practitioners toiling in the brand protection trenches struggle to secure funding. However, a Ford's brand protection manager has revealed how her team's focus on hard recovery has led to a fundamental shift in perception.

Read more

Brands offered “unique opportunity” to engage with Cambodian government to help shape country's IP system

The goodwill ambassador for the Cambodian Counter Counterfeit Committee, Ainsley Jong, has called on international brands to engage with the Cambodian government.

Read more

“Not bloody easy” – Czech IPO president urges EU Commission and IP5 to take stronger action against trademark invoice scams

Czech Republic Industrial Property Office President Josef Kratochvil has issued a strong warning about the “very dangerous” activities of entities sending fraudulent solicitations.

Read more

Houston IP Law Association president calls on trademark community for support following Hurricane Harvey

The president of the HIPLA has spoken to World Trademark Review about the ongoing recovery efforts in the wake of the devastation caused by Hurricane Harvey.

Read more

Lawyer suggests trademark law be used “as a weapon against neo-Nazis” following misuse of Detroit Red Wings brand in Charlottesville

A leading litigator at Florida firm Johnson Pope has spoken out about how trademark law can be used “as a weapon” against the misuse of brands by hate groups.

Read more

Anaqua and Lecorpio merger revealed; CEO pledges to “create something that doesn’t currently exist”

Anaqua and Lecorpio have announced they are to merge, with CEO Bob Romeo telling World Trademark Review how the combined company will “provide something that has never before been done in our space”.

Read more

Asia-Pacific Team of the Year: Burberry Asia

It has been a challenging few years for luxury brands and 2016 was no different. In such an environment, brand protection becomes even more important, so it is gratifying to see the Burberry Asia team step up to fight infringement.

Read more

Vehicles & Transport Team of the Year: BMW

Working for a company operating at the cutting edge of its field, the trademark team at BMW Group often breaks new ground when it comes to protecting IP rights.

Read more

Travel & Leisure Team of the Year: Marriott International

In September 2016 Marriott International acquired Starwood Hotels & Resorts to create the world’s largest hotel company, operating or franchising more than 5,700 properties and 1.1 million rooms globally.

Read more

North America Team of the Year: World Wrestling Entertainment

For many, World Wrestling Entertainment (WWE) is first and foremost a professional wrestling promoter. However, the company comprises a portfolio of businesses which create and deliver original content globally.

Read more

Healthcare & Life Sciences Team of the Year: Novartis Pharma

When asked what has been keeping the team busy over the past 12 months, Novartis Pharma’s global head of trademarks and domain names presents a lengthy list.

Read more

Food, Beverages & Tobacco Team of the Year: PepsiCo

The PepsiCo team is tasked with protecting not just one master brand, but a truly global and diverse product offering, including Pepsi, Lays, Tropicana, Quaker and Gatorade.

Read more

Financial & Professional Services Team of the Year: American International Group

Promoting an understanding and appreciation of intellectual property across the corporate structure is a key challenge for many trademark departments. However, American International Group (AIG) may have discovered a solution.

Read more

Fashion, Cosmetics & Luxury Goods Team of the Year: Maus Frères

The Maus Frères team celebrated a number of wins in 2016, as it worked hard to protect powerhouse brands such as Lacoste, Aigle and Gant. Notable was the securing of well-known status for Lacoste’s crocodile mark in both the European Union and China.

Read more
Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72