In the 2013 case The People v Overstock the district attorney offices of a number of counties in California (‘the People’) alleged unfair business practices and false advertising by Overstock.Com, Inc. The claims stemmed from Overstock’s comparative price advertising on its website product pages. The trial court which ruled in favour of the People granted injunctive relief and imposed $6,828,000 in civil penalties against Overstock. Overstock appealed but the California Court of Appeal upheld the trial court’s ruling (People v Overstock.Com, Inc, (June 2 2017), as modified (June 23 2017)).

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