Two judgments of the General Court in Cases T-207/17 and T-208/17 deal with the distinctive character of HP Hewlett Packard’s two-letter mark HP. Many people are familiar with the HP brand for printers and, arguably, the brand has acquired distinctive character through use. The cases before the General Court did not deal with the issue of acquired distinctive character, however, but with the question of the inherent distinctiveness of HP as a word mark and figurative trademark.

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