'Black Friday' is generally known as the day following Thanksgiving. In the United States, it is regarded as the start of the Christmas shopping period and retailers offer special prices on that day. It has become more and more common in Europe, including in Germany, for retailers to offer special 'Black Friday' prices or articles. However, starting at least in 2016, there was a wave of warning letters and proceedings against retailers which used the wording 'Black Friday' for their offers in Germany.

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