High degree of similarity defeats weak distinctive elements
In 2014 Xiaomi Inc applied to register the EU trademark MI PAD for goods in Class 9 and services in Class 38. Apple Inc opposed the application on the grounds of a likelihood of confusion with its earlier IPAD mark in Classes 9 and 38. The EU Intellectual Property Office (EUIPO) Opposition Division upheld the opposition and its decision was confirmed by the EUIPO First Board of Appeal. Following recourse action by Xiaomi, the case was brought before the EU General Court (Case T-893/16).
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