STRONG BONDS. TRUSTED SOLUTIONS. held to be laudatory promotional formula 20 Mar 17
In Solenis Technologies LP v European Union Intellectual Property Office (EUIPO) (Case T-96/16), the General Court has dismissed an action brought by Solenis Technologies LP regarding the EUIPO's decision to refuse the registration of the sign STRONG BONDS. TRUSTED SOLUTIONS. as an EU trademark. The case highlights the hurdles that applicants face when attempting to register advertising slogans as trademarks and the fundamental need to prove distinctiveness.
This legal update is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
“An excellent source of trademark news. I find the short daily updates the perfect way to keep informed of the latest developments from around the world. I thoroughly recommend it to everybody working with trademarks”
Ablett & Stebbing Patent & Trademark Attorneys
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.
Register for more free content
- Read more World Trademark Review blogs and articles
- Receive the editor's weekly review by email