In Solenis Technologies LP v European Union Intellectual Property Office (EUIPO) (Case T-96/16), the General Court has dismissed an action brought by Solenis Technologies LP regarding the EUIPO's decision to refuse the registration of the sign STRONG BONDS. TRUSTED SOLUTIONS. as an EU trademark. The case highlights the hurdles that applicants face when attempting to register advertising slogans as trademarks and the fundamental need to prove distinctiveness.

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