In Inc v Traveland Resorts (Paris Court of Appeal, September 22 2017), the French State intervened voluntarily, claiming that trademarks containing the term ‘France’ are contrary to public policy. Finding that the term ‘France’ is an element of identity of the French State comparable to the surname of natural person, and that the public was likely to believe that the protected goods and services emanated from the French State - or, at the very least, from an official service guaranteed by the French State, the Paris Court of Appeal cancelled the contested French trademark registrations and ordered the transfer of the domain name ‘’ to the French State.

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